When launching and managing online enterprise communities, there are a lot of behaviours to consider, and it helps to understand some of the intricacies involved. This is a workshop/presentation I gave to the Intranet Leadership Forum in Melbourne, April 2013.
Uneak White's Personal Brand Exploration Presentation
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Managing online enterprise communities
1. Managing online enterprise communities
Alex Manchester // Step Two Designs
alex@steptwo.com.au // @alex_manchester
2. Managing online enterprise communities
The state of online communities
Your online participation
Web versus enterprise
The many faces of communities
The pros and cons you see
Aiming to get it right
4. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ⢠March 2013
S t e p T w o D E S I G N S
Image courtesy of Yammer
Powerful platformsâŚ
5. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ⢠March 2013
S t e p T w o D E S I G N S
Amazing mobile appsâŚ
Image courtesy of Yammer
7. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ⢠March 2013
S t e p T w o D E S I G N SDoes the success
of web-based
social networks
and communities
translate to
success in
organisations?
8. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ⢠March 2013
S t e p T w o D E S I G N S
Critical massâŚ
9. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ⢠March 2013
S t e p T w o D E S I G N S1 billion usersâŚ
10. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ⢠March 2013
S t e p T w o D E S I G N SâŚ100 usersâŚ
11. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ⢠March 2013
S t e p T w o D E S I G N SâŚor 10 usersâŚ
12. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ⢠March 2013
S t e p T w o D E S I G N S
⢠Different dynamics
Different dynamicsâŚ
13. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ⢠March 2013
S t e p T w o D E S I G N S
⢠Different purpose
Different objectivesâŚ
14. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ⢠March 2013
S t e p T w o D E S I G N S
⢠FUD
A lot of FUDâŚ
15. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ⢠March 2013
S t e p T w o D E S I G N S
⢠The need for ROI
The need to justifyâŚ
17. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ⢠March 2013
S t e p T w o D E S I G N S
Social networks
Emergent, fluid, unfocused, full of weak ties,
focused on serendipity, lightweight
interactions and relationships
18. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ⢠March 2013
S t e p T w o D E S I G N S
Communities of interest
Centred around a generic topic but otherwise
unstructured: Apple users group, runners
group, mothers group, sustainability,
innovationâŚ
19. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ⢠March 2013
S t e p T w o D E S I G N S
Communities of practice
Larger, structured around specific, more
tangible topics, often solving specific
problems - road engineering, marketing,
âprocess improvementââŚ
20. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ⢠March 2013
S t e p T w o D E S I G N S
Project teams
Small or large teams, focused, quickly
created, hopefully disbanded in structured
fashion: Business transformation, intranet
project, CRM project, OH&S projectâŚ
21. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ⢠March 2013
S t e p T w o D E S I G N S
Framestore
Topic-centric micro-blogging
22. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ⢠March 2013
S t e p T w o D E S I G N S
Image courtesy of Framestore
23. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ⢠March 2013
S t e p T w o D E S I G N S
Stockland
Multiple communities
24. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ⢠March 2013
S t e p T w o D E S I G N S
Image courtesy of Stockland
25. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ⢠March 2013
S t e p T w o D E S I G N S
Image courtesy of Stockland
26. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ⢠March 2013
S t e p T w o D E S I G N S
Image courtesy of Stockland
27. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ⢠March 2013
S t e p T w o D E S I G N S
Enter LLC
Social network
28. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ⢠March 2013
S t e p T w o D E S I G N S
Image courtesy of Enter LLC
29. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ⢠March 2013
S t e p T w o D E S I G N S
Image courtesy of Enter LLC
30. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ⢠March 2013
S t e p T w o D E S I G N S
Image courtesy of Enter LLC
31. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ⢠March 2013
S t e p T w o D E S I G N S
Image courtesy of Enter LLC
32. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ⢠March 2013
S t e p T w o D E S I G N S
Dutch Government
A big community idea
33. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ⢠March 2013
S t e p T w o D E S I G N S
Image courtesy of Pleio
34. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ⢠March 2013
S t e p T w o D E S I G N S
Image courtesy of Pleio
35. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ⢠March 2013
S t e p T w o D E S I G N S
Image courtesy of Pleio
36. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ⢠March 2013
S t e p T w o D E S I G N S
Image courtesy of Pleio
37. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ⢠March 2013
S t e p T w o D E S I G N S
Spectrum mapping
38. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ⢠March 2013
S t e p T w o D E S I G N SSpectrum mapping
⢠Use Post-Its
⢠Write down your thoughts on the question
⢠Include your organisation and name
⢠Place your post its on the spectrum line
39. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ⢠March 2013
S t e p T w o D E S I G N S
Reasons TO contribute to
online communities at work
MajorMinor
40. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ⢠March 2013
S t e p T w o D E S I G N S
Reasons for NOT contributing to
online communities at work
MajorMinor
41. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ⢠March 2013
S t e p T w o D E S I G N S
⢠Policy and governance
GovernanceâŚ
Do you have a policy?
How do you manage problems?
How do you manage tough questions?
How do you manage dead spaces?
42. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ⢠March 2013
S t e p T w o D E S I G N S
⢠Early adopters and momentum
Achieving lift-offâŚ
Early adopters
Seeding discussions
Recording wins
Working hard
43. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ⢠March 2013
S t e p T w o D E S I G N S
Building communities
Prodding participants
Ensuring questions are answered
Proving worth
44. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ⢠March 2013
S t e p T w o D E S I G N S
Image courtesy of Sabre
45. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ⢠March 2013
S t e p T w o D E S I G N S
Images courtesy of Sabre
46. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ⢠March 2013
S t e p T w o D E S I G N S
Image courtesy of Sabre
47. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ⢠March 2013
S t e p T w o D E S I G N S
Things to watch forâŚ
Executive contradictions
Problematic participants
Avoiding the ghost town
Be aware of the time it takes
48. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ⢠March 2013
S t e p T w o D E S I G N S
The community manager
49. Step Two Designs (www.steptwo.com.au) Designing for success with social tools ⢠March 2013
S t e p T w o D E S I G N S
The community manager
The pinĂĽta
The sponge
The spam hammer
The concierge
And moreâŚ
(http://blog.getsatisfaction.com/2011/01/24/community-manager)
50. Managing online enterprise communities
The state of online communities
Your online participation
Web versus enterprise
The many faces of communities
The pros and cons you see
Aiming to get it right
51. Managing online enterprise communities
Alex Manchester // Step Two Designs
alex@steptwo.com.au // @alex_manchester