Lean Technologies presentation

1. We build products that
meet tomorrow’s challenges
Empowering people to achieve their greatest potential
Our projects appear in

2. Boost and scale your business
No more searching for the right people to bring your ideas to life. You can trust Lean Technologies
to combine your vision and our knowledge about users needs and wants to build the product
people want to use. We know how to get the most out of digital marketing, design, growth hacking
and web development to take your business to the next level.
Value-added product
development
Willing to share our knowledge,
provide competent recommendations
and honest estimation based on
experience gained with five
successful startups development.
Communication-driven
Establish effective communication
with daily stand-up meetings and
having experienced product manager
as a contact person.
Cutting-edge
technology
We use Bootstrap, Web APIs, Growth
Hacking, Lean Methodology, UX/UI
Design and more effective industry
trends to deliver better solutions
every day.

3. We are qualified to lead you from
an idea to a scalable business
Collaborate with us to design, build, market or improve your product. The Agile approach and
Lean Methodology allow us to lead product development, strategy and execution in the most
efficient way possible. We use a simple and straightforward delivery model with transparent cost
structure. Combining your vision and our knowledge about users’ needs we get the product on the
road to succeeding with your audience.
Focus on meaningful software development for business
It is more than just about code to us. Our main focus is solving the real problems and building
software that meets user needs. We develop truly practical products uncovering users goals and
aspirations and then design and build solutions that reflect them.
We are constantly looking for ways to ensure that our employees, clients and users can achieve
their real potential. At Lean Technologies we focus on meaningful products development that
people really want to use. This is how we create the environment to explore, to innovate and to
advance.

4. Product Development
The full-cycle delivery model is simple and
transparent. We start the product development from
scratch and help you create user stories and
wireframes. Then we continue with estimation and
deploying an agile team to deliver the product
within the schedule and budget.
Agile Team
The agile approach guarantees you get the most
out of the development team. We deploy extremely
productive cross-functional agile teams to build
your products as fast and lean as possible. The
team will include project manager, scrum master,
developers, UX designers and QA.
Minimum Viable Product
Developing a Minimum Viable Product is the most
practical way to get the smallest thing we can build
that delivers customer value. With an MVP you can
validate your vision, check if your concept
resonates with your audience, define the right
distribution channels and get meaningful feedback
from your customers.
Growthhacking
Growth Hacking is one of the hottest topics in
marketing. We offer boosting your company growth
with the help of sophisticated “hacks”. These hacks
are generally low-cost and innovative alternatives to
traditional marketing. Growth hacking is useful for
any business whether you are in SaaS, e-commerce
or consumer web.
UI/UX Design
Offer your customers the top user experience with
stunning UI design and responsive layout. Our
creative designers work centers around making the
interaction between users and the product as easy
and intuitive as possible. Turn your idea into a great
experience your customers want to stick to.
Lean Startup for Business
Cut time to market with Lean Methodology allowing
faster, cheaper and smarter product rollout. Utilize
the hottest Silicon Valley approach already taken by
General Electric works perfectly well for any new
venture in uncertain environment. Applies in any
size company, in any industry, in any sector.

5. We are proud to have developers, designers and executives that are so engaged, inspired and passionate about their job.
Every single one of us comes to work every day to do something we love and simply become better than ourselves.
Alexey Maistrenka
Chief Executive Officer
Pavel Kuznetsov
Project Manager
Andrey Vasilevich
Chief Technology Officer
Anna Maistrenka
Business Development
Nikita Shilenok
Product Manager in Residence
Sergey Suvorov
Senior Frontend Developer
Eugene Zimnitsky
Full Stack Developer
Maxim Troickij
Senior Frontend Developer
Yuriy Varlakov
Senior Backend Developer
Dmitry Kozhemyakin
UI Designer
Yuriy Ushenchik
Backend Developer
Natasha Bokhonko
UI Design & Illustration
Meet the team

6. Taxi Startup
Dispatch System for Taxi Companies
13 100К+ 37
Operating countires
Taxi industry requirements vary from country to
country in terms of payment methods, network
coverage, legal aspects and more. We managed
localization and adapting the product to
requirements and needs of taxi companies in the
USA, Canada, Mexico, Brazil, Australia, China, New
Zealand and more.
Orders received
The solution is cloud-based and fully scalable for big
load of orders across the world. All orders are
received with cloud-based dispatch system from
mobile apps, cash purchases, phone calls and
internet orders.`
Taxi companies
The number of companies that fully rely on
TaxiStartup solution after switching from similar
dispatch systems, competitors or choosing our
system for a new market-entry.
Intelligent dispatch system
for taxi industry
TaxiStartup introduces taxi and limo companies to the world of mobile booking
apps, web booking, analytics and dispatch automation. Lean Technologies was
invited as a full-cycle IT sourcing partner for development of vertical product
services including credit card payments, scheduled bookings, vehicle
management, detailed analytic data and more. Currently we help TaxiStartup to
develop further, adjust and support its technological assets according to
potential market and current clients demand.
Receive orders
in a web browser
Native mobile
applications for both
drivers and passengers
Appears in media
Next generation dispatch software
We built beautiful, simple yet functional design, where all orders are in one place, listed and sorted by relevancy. That helps operators provide a quicker and more
efficient service. We spent a lot of effort making address search work as a swiss watch. As in any dispatch service there is a keyboard navigation and phone line
integration. Worldwide geo-coding is only available in our taxi software.
We made it possible for clients to launch their branded mobile application both for drivers and passengers in
AppStore and Google App market. This enables clients to achieve a stronger brand value, exclusive
distribution channel or get a newsworthy PR event in case they are the first entrants with such exclusive
technology in emerging markets.
Provided service
Product Management
Agile management of products and features in
accordance with strategic goals, lean feedback cycle
and roadmap.
Product Development
Mobile Application Development, Cloud and Web
Development approached with Continuous
Integration
UI Design
Design of interface for mobile and dispatch
application, landing pages, brand identity and
marketing campaigns
White-label solution
GPS technology
Rating and Reviews
Operating in the Cloud
Credit Cards Payments
Having GPS doesn’t make a sensation. But utilizing its full potential
makes a difference. The products are built with a question in mind
- “How can we make use of location information better?”. The
results are great! Clients can monitor cabs in real time right from
dispatch panel, driver can see the exact customer location and a
pick-up location, while customer sees a taxi coming on the map.
Rating and reviews are simple yet powerful tools to keep service
quality level high. Passengers are be able to set rating of a driver
and leave a short review after each ride. Drivers are always on
track to deliver exceptional service at every ride. This gives
companies an advantage in form of live quality monitoring, instant
reaction and cost saving in expensive and complex customer
satisfaction investigation and research.
Cloud hosting is the most reliable and most cost-efficient solution.
It allows up to 100.000 requests per second, making clients care
about profit not technical issues. Cloud hosting also means that
operators do not need to download or install the software but can
easily access it with a url in a browser on any operating system.
TaxiStartup platform allows passengers to pay for their rides with a
credit or debit card in a single touch. Clients can configure the
system to behave in a different way, depending on the payment
methods available. For example the system can charge the
payment automatically from a pre-validated credit card, or ask a
customer to choose cash or credit card payment methods.
Visit Website
Driver App
Drivers are able to receive clear visible orders with
the most important data right on the screen. This
allows the driver to analyse an order in a few
seconds and approve or reject it right away. App
shows passenger location on the map and
navigates the driver through every point in the
route. Any android smartphone or tablet can be
used to run the app, which helps taxi clients to
bring in more drivers.
Passenger App
Passengers can call a taxi in a few clicks with
TaxiStartup app. This helps clients to stay
competitive and attractive for progressive part of
the target audience who are tired of making phone
calls or spending time looking for a cab outside.
Passenger App is available for all major mobile
platforms and constantly gets new features and
upgrades.
CASE

7. Preenster
E-commerce conversion optimization
A Smart Tool to Ease Shopping
Preenster is a mobile service that provides clothing recommendations based on
the advice of friends and family. When they are not around, shoppers may doubt
choosing clothes and Preenster is here to help. Lean Technologies was invited
as a full-cycle IT sourcing partner for development of cross-platform services
and products together with go-to-market strategy consulting.
Visit Website
17.000 +8% 39
Provided service
Product Management
Validation of riskiest assumptions,
Implementation of Lean and Continuous
Deployment Cycle, Business Model, Digital
Strategy.
Product Development
UI Design
Create polls with one or
two items
Preenster is available for both regular shoppers and business clients. If a shopper needs help choosing anything in a store there is
a free iOS application on iTunes. Webshops can also utilize the advantages of friends’ recommendations by installing the widget
on a website. Installation does not require any technical knowledge. Improving shopping experience has never been that easy.
How it works Business Landing Page
B2C Landing Page
Service that appeals both to B2C and B2B
Preenster makes the process smooth and
comfortable. In less than 2 clicks a user can arrive
at an informed decision. The system composes
user photos into a functional survey. There are
several types of surveys available. The next step is
sending it to selected friends or family members.
Then Preenster shows you results in a clear and
convenient form. The feedback makes it much
easier to make up one’s mind.
Takes advantage of social networking
Available as Chrome extension
Free iOS app
Easy implementation for a webshop
We took advantage of Facebook social graph to incorporate
available data about user's friends, ask them to participate in polls
and help client to make a better decision. Both desktop and
mobile applications have one button integration with Facebook
social network that allows sharing the poll with user’s friends. They
are able to select friends or even groups, such as best friends only,
to get opinion of specific people and have it held privately.
The number of webshops with Preenster service is growing
rapidly. For real fans of Preenster we built a Google Chrome
extension that enables users to create polls with any item on the
Internet. Additionally it works as smooth as an integrated service
thanks to our smart algorithm that can distinguish product
descriptions from images on almost any webshop on the web.
We made Preenster available in real world too. Whenever users
shop out in the city with their favourite brick-and-mortar retailers or
in a designer shop trying clothes Preenster is available. They can
easily pool out a smartphone in a dressing room, take a shot and
send it to friends to get instant feedback whether to buy the item
or not, or which of the two fits better. This is even more
advantageous as advisers can evaluate clothes on their friends in
reality.
We made it easy for new business clients such as e-commerce
websites to get advantage of Preenster and start optimizing their
conversion right away. For this purpose we developed a very
simple but smart script that can easily be installed by managers. It
is not harder than putting a Google Analytics script on a website
and takes just a few minutes. After that Preenster will be the
answer to customer doubt.
Polls created
A growing number of users rely on Preenster every
day when making decision is hard for them. Polls
are sent to family members and close friends to get
a valuable feedback before a user makes a
purchase.
Average increase in conversion
A third of potential customers don’t make a
purchase because of doubt - Preenster eliminates
this aspect. This not only helps customers but also
the business that benefits from a considerable
increase in conversion.
Webshop installations
We created easy and convenient tool for business
to boost sales and make customers’ lives easier.
Currently both professional and small players rely
on and love Preenster and consider it an essential
utility for optimizing core metrics - conversion,
retention and viral growth.
It is always hard to make a choice. Especially when there is no one around to take advice from.
A third of potential customers don’t make a purchase because they need to be sure it is what
they need. The best way to get a trustworthy advice is to ask family or friends. To do so
customer has to talk to someone. It postpones the purchase or may even cancel it. Preenster
allows to make a decision right away.
Having Preenster widget on a website makes shopping easy and fun. The customer is not alone
in it. One can take trusted person advice by creating a poll and obtaining feedback in a pop-up
window without leaving a website. Every conversion matters. What is more there is no need to
share with everyone on Facebook or Instagram. Just with those whose opinion matters most.
Landing page, iPhone Application, Google
Chrome extension, Integration scripts for
business clients.
User Interface Design, UX Validation,
Illustrations, Photography
Convert doubts into sales
Eases shoping experience
Visit Website
Visit Website
CASE

8. 5.000 3 10
Target Audience Size
The number of people targeted for dissemination of
the handouts delivered to the Russian Gaming
Week 2014.
Languages
Materials were delivered not just in Russian, but
also in English and Danish for later use in other
occasions in company’s business activity.
Days
Lean Technologies was limited by just 10 days to
deliver a proper market entry strategy and
appealing communication materials.
Provided service
Comprehensive presentation
Comprehensive, short and
communicative presentation for
strategic partners and stakeholders
for Russian Gaming Week 2014
Copywriting
Culturally tailored copywriting for
stakeholders meeting, handouts
copywriting adapted for target
audience.
Print & Digital Design
Handouts and presentation design,
print.
Comprehensive presentation
for strategic partners
Bettingexpert requested to create a comprehensive, short and communicative
presentation to be sent and presented to strategic partners and stakeholders for
Russian Gaming Week 2014. After several versions and UX testing with eastern
respondents the challenge was completed with a 7-page presentation
Visit Website
Global social network
for sport and betting
analysts
Start the presentation
Bettingexpert
Social network for betting

9. Boommy
Fashion Marketplace
6% $0,3 100.000
26.000 fashion items are
prioritized in the feed with
a smart promotional algorithm
Personalized mini-shops for
amateur and professional
sellers.
Catalogue
My page
Daily Retention
A combination of the right approach, social network
API and content strategy resulted in the market
highest retention rates for e-commerce business in
CIS. Now it allows the company to achieve more
deals at lower cost and build customer stickiness.
For a new customer acquisition
With industry average CPC in Russia at 70 cents, we
were able to lower it 10 times with conversion into
signups at 25% and no loss in conversion rate into
purchases.
New users in just one month
Efficient acquisition strategy empowered Boommy
to get an extreme growth just in one month. The
channel and approach we growthhacked is scalable
up to 1 million users and the company is now
planning its further expansion in the market.
Appeared in all Russian media
We cleared more closet space for thousands of girls
Every girl has unused items or just those she doesn’t wear anymore. These are just hanging in the closets and become less relevant every day. With Boommy
unworn fashion items can find a new home in no time and effort.
Provided service
Business Model Validation
Segment, Problem, Solution, Channel and
Monetization methods.
Product Management
Validation of riskiest assumptions,
Implementation of Lean and Continuous
Deployment Cycle, Business Model, Digital
Strategy, Designing the structure, Creating
Features and setting goals.
Product Development
Continuous Integration with Agile approach
using .NET framework.
UI Design
User Interface Design, UX Validation and
Copywriting.
Growthhacking
Using the mix of Qualitative and
Quantitatve approaches we have broken
industrial standards for customer
acquisition, activation and retention .
How about the largest fashion
marketplace in Russia?
Boommy is the largest social marketplace for buying, selling, and discovering
fashion in Russia. It combines the best parts of classified advertisement
websites and social networks creating community of interest. Developed from
scratch by Lean Technologies, Boommy brought a brand new business model
to Russian market and made it a success.
Visit Website
CASE

10. At Lean Technologies we
evangelize remote work but we
would love to meet you in person!
Lean Technologies is based in Belarus, the home-country of World of Tanks, Viber and EPAM. If
you’re interested in working together, we would love to hear from you. Consulting costs nothing.
Feel free to call, email and visit our offices or agent in Europe. We commit to take your request
seriously and contact you with an offer in no time.
Main Office
Lean Technologies Ltd
M. Tanka str. 20
220004 Minsk
Belarus
+375 29 6596226
we@leanteach.pro
Your contact in EU
Nikita Shilenok
Product Manager in Residence
Copenhagen
Denmark
+45 40 26 08 44
nsh@leanteach.pro