1.
Blogging
Alex King

2.
What is a blog?

3.
• Content in reverse-chronological order
• Informal (traditionally)

4.
Should I have a blog?

5.
• Own your message and brand
• Communicate directly with your
customers/users
• Push new messages to the top

6.
What will make my
blog successful?

7.
• Be human
• Be interesting
• Be honest
• Be real

8.
Why will people visit?

9.
• Make your content compelling
• Two-way conversation
(most of the time)

10.
What features
should my blog have?

11.
• Relevant, compelling content
• Photos and video (screencasts)
• Social media integration
• Comments?

12.
Corporate vs.
Personal Blogs

13.
• What is the right fit for your business?
• Do you have the right personalities to
elevate personal blogs?

14.
Discussion
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