1. Perfume Advert Analysis:
Inspiration for my advert
The name ‘Midnight Poison’
suggests that
The high angle shot attracts
the audience as it suggests
the woman is reaching for
freedom almost asif she is
trapped and the perfume is
her break through
I like the idea behind this advert
because it breaks the typical
conventions of perfume adverts
for women. This advert is
unique as it isn’t the standard
representations of women
being perceived as being girly
regarding appearance. The
image is more striking and
stands out from other perfume
adverts. The teenage audience
is drawn in by the adverts
individuality, confident and
beautiful female header who is
also playful and energetic
Her direct gaze makes us feel
more engaged with the model
in the image, have a powerful
hold on the reader as it gives a
sense of intensity as she is
opening up to the audience and
sharing her emotions with us.
This makes the audience
become more active and
involved in the perfume as her
eyes are at the central point of
the picture grabbing our
attention and her eyes and
perfume are the same colour so
they workwell together to
promote the perfume.
The red lipstick she is wearing gives a sense of class and
femininity which suggests the perfume will give you
these high class factors. The lipstick being red could also
convey a rebellious scandalous nature as red connotes
blood, this reflects the name of the perfume ‘Midnight
Poison’ this suggests the women is rebelling against her
typical representation which could in turn intrigue the
audience as it gives a sense of freedom to express your
inner self. The red also sells the perfume In a sexual
manner as it gives a sense of ‘seductivity’ and creates
the idea that a woman buying the product may feel
more sexier and seductive with this product.