1. Sarah Pendley
@SarahTheresa
Sarah.Pendley@starwoodhotels.com
Marketing Manager
The St. Regis Houston
Westin Galleria & Westin Oaks Houston
Westin Houston, Memorial City
@SarahTheresa

2. #HotelMarketing101
The St. Regis Houston
@HoustonStRegis
Westin Galleria & Westin Oaks
Houston
@WestinHouston
Westin Houston, Memorial City
@WestinMemorial
@SarahTheresa

3. @SarahTheresa

4. @SarahTheresa

5. @SarahTheresa

6. @SarahTheresa

7. @SarahTheresa

8. @SarahTheresa

9. @SarahTheresa

10. @SarahTheresa

11. @SarahTheresa

12. @SarahTheresa

13. Marketing Manager Role:
Maintain all social media platforms
Monitor tweets and posts regarding any of our properties
Design and create ads utilizing Photoshop
Design and create collateral pieces utilizing Photoshop
Create customized flat sheets for sellers in a specific
market
Attend strategy meetings and contribute marketing ideas
Implement marketing ideas sent in from corporate
Photograph special events and set ups
Assist HR with employee newsletters
Create and maintain media database
Create press releases in AP style
Pitch newsworthy stories and special menus to media
Provide travel writers or media with photo or information
requests
@SarahTheresa

14. @SarahTheresa

15. The Do’s and Don’ts of
Social Media for Business
Do’s Don’ts
- Know what you’re doing - Sell Sell Sell!
- Have a plan - Lie
- Ensure consistency - Delete every negative
- Engage comment
- Spellcheck - Neglect
- Acknowledge - Ignore holidays
- Be Honest and transparent - Forget to thank
- Listen - Know who else has
- Speak in brand access to the accounts
- Be Creative
- Follow the competition
@SarahTheresa

16. Don’t be THAT GUY
@SarahTheresa

17. Random Trivia Time
@SarahTheresa

18. More #fails!
@SarahTheresa

19. Write Right Well
- Avoid grammar mistakes at all
costs
- Know your brand and reflect the
same tone
- Be conversational
- Understand when to use
appropriate #Hashtags
- Know the difference between
they’re, their, and there
@SarahTheresa

20. Keep UP!
Trending Topics
#TravelTuesday
#WeddingWednesday
#TGIF
#FridayFlowers
Social Media
Calendars Help
Read Read Read!
@SarahTheresa

21. Other post ideas…
Things to do in Houston
www.VisitHouston.com
Houston accolades
Ex. Houston ranks No. 7 on
the New York Times’ List of
Places to Visit in 2013
Food Holidays
Ex. National Waffle Day
@SarahTheresa

22. A pictures worth a
thousand words.
@SarahTheresa

23. Additional Resources
- Smart Brief on Social Media
- Sprinklr
- Mashable
- Your friends, younger siblings, and children!
@SarahTheresa

24. @SarahTheresa

25. Does it really work?
Likes on Westin Galleria & Westin Oaks Houston
July 31, 2012 = 1,277
Today = 2,641
Likes on Westin Houston, Memorial City
July 31, 2012 = 667
Today = 1,565
Likes on The St. Regis Houston
July 31, 2012 = 541
Today = 1,624
@SarahTheresa

26. What’s next…
Pinterest, Instagram, Vine, Myspace (again!)
The Future of Guestroom Technology:
http://www.youtube.com/watch?v=TWOWG2
T50M4
The Future of Technology:
http://www.youtube.com/watch?v=6yWzKvQ
XsYM
@SarahTheresa

27. Make yourself more marketable
- Take a PR or News Writing class
if available
- Build a “Personal Brand”
- Network Network Network
- Never burn bridges…the world
is a peanut
- Turn every event into a
marketing opportunity
- Practice makes perfect
- Believe in work Karma!
@SarahTheresa

28. “Remembering you are
going to die is the best way I
know to avoid the trap of
thinking you have something
to lose. You are already
naked. There’s no reason not
to follow your heart.”
-Steve Jobs
@SarahTheresa