Want me to talk you through the slides? Best to watch the webinar then: http://alexisgrant.com/webinar-how-to-ebooks/

1. HOW TO
CREATE AND
SELL YOUR
FIRST
DIGITAL
PRODUCT
What I’ve learned during my first
year of making a living online
alexisgrant.com

2. CHAT WITH OTHER
PARTICIPANTS
#alexiswebinar

3. ABOUT ALEXIS GRANT
 Writing background
 Started guides on side of day job
 Left my day job a year ago to focus
on my business
 In addition to creating guides and
courses, I also help small businesses
with blogging and social media
alexisgrant.com

4. WHY CREATE A DIGITAL
PRODUCT
 Create content you
enjoy creating
 Establish yourself
as an expert
 Recurring income
 Make a living on
your own terms
alexisgrant.com

5. STEPS TO EARNING VIA
EBOOKS
1. Come up with your idea
2. Write & edit (Scrivener rocks)
3. Formatting & cover
4. Set up sales system
5. Promotion (so people actually
buy it)
alexisgrant.com

6. VETTING YOUR IDEA
 What do readers and friends
ask you about again and
again?
 Experiment
 Replicate success
alexisgrant.com

7. LOGISTICS, STARTING
WITH…. YOUR COVER
 DIY vs. professional
 Costs = $150-500
 Don’t know a
designer? Try crowd-
sourcing websites like
99designs ($299?)

9. IF THERE’S ONE
THING YOU SHOULD
PUT MONEY INTO,
IT’S YOUR COVER.
alexisgrant.com

10. THE BEAUTY OF PDF
 Can be read on most devices
 Easy to create
 One-stop shop for you
 Biggest bang for your buck
LESSON = PDF is a good choice
for beginners
alexisgrant.com

11. FORMATTING YOUR EBOOK
(PDF)
 DIY or hire a professional
DIY tips:
 Buy other guides and see how
they do it
 Lots of white space
 Include details like links, page
numbers, footer, table of
contents alexisgrant.com

12. THE COSTS OF CREATING
 Cover
 Editing
 Formatting
 E-Junkie ($5/month)
 Website
 Your time
Tip: Don’t forget to barter!
alexisgrant.com

13. BOTTOM LINE =
EBOOKS COST
ALMOST NOTHING TO
CREATE.
(Most costs are optional.)
alexisgrant.com

14. CHOOSING A PRICE
 Informational ebooks sell for more
than story books
 Prices span HUGE range
 It’s not about what you’d like to
earn, but what value you offer the
reader
 People will always complain about
your price – they’re not your market
 Want to sell on Kindle? Lower price
alexisgrant.com

15. WHY SELL ON YOUR OWN
SITE
PROS:
 Keep all profits = earn more
 Higher price
 Partner with affiliates
 Build your email list and online
community
 Sell repeatedly to those buyers
CONS
 Limited to your reach and reach of
affiliates
alexisgrant.com
 No Kindle version

16. WHY SELL ON KINDLE
PROS:
 Expand your reach
 Findable through Amazon’s search (SEO)
 If you don’t have an email list or online presence
and don’t care to build one
 Kindle is popular
CONS:
 Share profits
 Lower price
 Requires different formatting
 Don’t collect buyers’ emails
alexisgrant.com

17. NOT SELLING ON
YOUR OWN SITE IS A
MISSED
OPPORTUNITY.
alexisgrant.com

18. HOW SELLING THROUGH
YOUR OWN SITE WORKS
 Reader buys via sales page
 Pays through PayPal
 E-Junkie sends ebook
automatically
 You’ll get email notification of
sale
 Collect emails and use them to
follow up
alexisgrant.com

19. CREATING YOUR SALES
PAGE
 Writing sales copy is an art
 Look at others for ideas
 Add a money-back guarantee –
and stick to it = reduces risk for
buyers
 Include social proof
(testimonials or
recommendations)
alexisgrant.com

20. PLANNING YOUR LAUNCH
 Build anticipation beforehand
 Hints, whispers
 Pre-launch sale (discount to list)
 Create urgency at launch
 Dave Navarro’s ebook on
launching
alexisgrant.com

21. LAUNCH CALENDAR
EXAMPLE: MAY
alexisgrant.com

22. ADDITIONAL CONTENT TO
CREATE
 Sales page
 Newsletter for your email list
 Post for your own blog
 Guest posts for other blogs
Tip: Watch other people launch to
see how they do it.
alexisgrant.com

23. PROMOTING YOUR
PRODUCT WILL TAKE
AS MUCH OR MORE
EFFORT AS CREATING
IT.
alexisgrant.com

24. PROMOTION
1. Yourown network – social
media (Twitter, Facebook,
LinkedIn), newsletter
2. Blog = build trust
3. Networks of people you know
and affiliates
4. Guest posts
5. Other partnership
alexisgrant.com

25. GROW A NEWSLETTER
**THE SMARTEST THING
YOU CAN DO**
 Go to readers rather than
making them come to you
 Start collecting emails NOW
 Use products to build email list
& build list to sell products
alexisgrant.com

26. GUEST POSTING FOR
PROMOTION
Planning entire webinar on this…
 Requires planning & pitching &
writing
 Big blogs or niche blogs
 Giving away free info builds
your credibility
alexisgrant.com

27. WORKING WITH
AFFILIATES
 Easy through E-Junkie
 Incentive = 50% commission
 Few of your affiliates will sell
most copies
LESSON: Worry about quality of
affiliates, not quantity
alexisgrant.com

28. WHAT TO EXPECT FOR
SALES
 Biggest sales initially, at launch
– if you prepare properly
 Will continue to sell over time,
especially when you do a guest
post or sale or webinar
 Work your SEO – it keeps on
giving
alexisgrant.com

29. THROW A SALE
Because people LOVE them!
alexisgrant.com

30. HELP YOUR READER
FEEL…
Excited
Satisfied
HAPPY
Ready to GO

31. WAYS TO OVER-DELIVER
 Follow up with readers – ask for
feedback, offer more information
 Offer great customer service
 Go beyond the ebook – for
example, Facebook group
WHY? Because they’ll buy again!
alexisgrant.com

32. DON’T WAIT TO CREATE
YOUR FIRST PRODUCT,
EVEN IF YOU FEEL LIKE
YOU DON’T KNOW WHAT
YOU’RE DOING.
FIGURE IT OUT AS YOU
GO.
alexisgrant.com

33. QUESTIONS?
alexisgrant.com
Twitter: @alexisgrant
#alexiswebinar
alexisgrant.com