Our process for managing high-volume and high-quality blogs. http://socialexis.com

1. How We Publish
Consistent, High-Quality
CONTENT
A PRESENTATION FROM SOCIALEXIS: ALEXIS GRANT

2. STEP ONE: STRATEGIZE
 Determine target market
 Develop initial post ideas
 Create writer guidelines
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3. STEP 2: RECRUIT WRITERS
How we find them…
 Our team
 Our network of 600+
freelance writers
 Approach bloggers in
the space
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4. STEP 3: CREATE CONTENT
Begins in one of two ways…
 Choose our own topics,
assign to writers
 Solicit ideas from
potential writers, review
pitches, refine direction
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5. STEP 4: EDIT
What we look for…
 Strong intro
 Clear focus & story
 Right tone = friendly,
knowledgeable, original
 Subheads for readability & SEO
 Internal & external links
 Write for the web: snappy &
white space
 Grammar
 Not promotional
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6. STEP 5: OPTIMIZE FOR SEO
The main way we do this is
through the HEADLINE
 Choose smart keywords
(Google trends & keyword
planner)
 Mix of SEO-friendly &
clickable
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7. STEP 6: FORMAT
Add each post to WordPress with…
 Proper formatting for easy
readability
 Image, plus ALT &
description
 Excerpt that shows
prominently on
homepage
 Author byline, categories,
Yoast, ect.
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8. STEP 7: MANAGE CALENDAR
Maintain healthy mix of
content & bylines,
publishing timely or
newsy posts on most
appropriate day
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9. STEP 8: TRACK WHAT WORKS
Look closely at analytics each month
to determine what works
 Which topics resonate with audiences?
 Which headlines perform best?
 Which writers do the best work?
 Which keywords and posts are doing well in
search?
 How can we incorporate those insights into
future content?
(Use Google Analytics and WordPress stats)
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10. QUESTIONS?
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