Deck of slides that underpinned a talk I gave on Open Government and Social Media to COMNET (Commonwealth Network of Information Technology for Development)
8. “SOCIAL MEDIA describes a new set of internet tools that enable shared community experiences, both online and in person.” Source: http://walksquawk.blogs.com
12. Who uses social media? Creators Varying strategies for varying patterns of usage Critics Collectors Joiners Spectators Inactives Source: Groundswell, Forrester Research, 2008.
13. Who uses social media? Publish a blog Publish your own web pages Upload video you created Upload audio/music you created Creators Critics Post ratings/reviews of products/services Comment on someone else’s blog Contribute to online forums Contribute to/edit articles in a wiki Collectors Use RSS feeds Add ‘tags’ to web pages or photos ‘Vote’ for websites online Read blogs Watch video from other users Listen to podcasts Read online forums Read customer ratings/reviews Joiners Maintain profile on a social networking site Visit social networking sites Spectators None of the above Inactives Source: Groundswell, Forrester Research, 2008.
16. 1. It’s HUGE Source: Universal McCann Comparative Study on Social Media Trends, April 2008
17. 1. It’s HUGE 83% have watched movies online 45% of teens spend time on the internet and 28% in front of TV Source: Universal McCann Comparative Study on Social Media Trends, April 2008
18. 1. It’s HUGE 73% of active online users have read a blog 45% have started their own blog Source: Universal McCann Comparative Study on Social Media Trends, April 2008
19. 1. It’s HUGE Source: Universal McCann Comparative Study on Social Media Trends, April 2008
20. 1. It’s HUGE 57%joined a social network Source: Universal McCann Comparative Study on Social Media Trends, April 2008
21. 1. It’s HUGE 53% uploaded a photo Source: Universal McCann Comparative Study on Social Media Trends,April2008
22. 1. It’s HUGE “IN 2009, IF YOU’RE NOT ON A SOCIAL NETWORKING SITE, YOU’RE NOT ON THE INTERNET.”
23. 2. It’s TRUSTED 78%OF PEOPLE TRUST THE RECOMMENDATIONS OF OTHER CONSUMERS.
24. 2. It’s TRUSTED The old communication model was a MONOLOGUE. ADVERTISING 14%OF PEOPLE TRUST ADVERTISING
26. 3. It moulds perception 32%OF PEOPLE TRUST BLOGGERS’ OPINIONS ON PRODUCTS AND SERVICES Source: Universal McCann Comparative Study on Social Media Trends,April2008
50. 4. ICT Skills & Training Is your team comfortable with dabbling with social technologies without panicking about: protocols, security, copy-writing, policy and more??
69. 4. Technology Decision-makers cannot make informed choices about the use of social media until they or their staffs have personally had experience with this technology