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Open Government and Social Media

Deck of slides that underpinned a talk I gave on Open Government and Social Media to COMNET (Commonwealth Network of Information Technology for Development)

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Open Government and Social Media

  1. Dr Gege Gatt & Alex Grech<br />
  2. Where did it begin?<br />
  3. dēmokratía<br />
  4. Public Policy<br />
  5. Public Policy<br />
  6. Public Policy<br />
  7. So what’s social media?<br />
  8. “SOCIAL MEDIA describes a new set of internet tools that enable shared community experiences, both online and in person.”<br />Source: http://walksquawk.blogs.com<br />
  9. “Social media is people having conversations online.”<br />
  10. Primary Social Media Tools<br />
  11. Who uses it?<br />
  12. Who uses social media?<br />Creators<br />Varying strategies for varying patterns of usage<br />Critics<br />Collectors<br />Joiners<br />Spectators<br />Inactives<br />Source: Groundswell, Forrester Research, 2008. <br />
  13. Who uses social media?<br />Publish a blog<br />Publish your own web pages<br />Upload video you created<br />Upload audio/music you created<br />Creators<br />Critics<br />Post ratings/reviews of products/services<br />Comment on someone else’s blog<br />Contribute to online forums<br />Contribute to/edit articles in a wiki<br />Collectors<br />Use RSS feeds<br />Add ‘tags’ to web pages or photos<br />‘Vote’ for websites online<br />Read blogs<br />Watch video from other users<br />Listen to podcasts<br />Read online forums<br />Read customer ratings/reviews<br />Joiners<br />Maintain profile on a social networking site<br />Visit social networking sites<br />Spectators<br />None of the above<br />Inactives<br />Source: Groundswell, Forrester Research, 2008. <br />
  14. Why bother?<br />
  15. Why bother?<br />
  16. 1. It’s HUGE<br />Source: Universal McCann Comparative Study on Social Media Trends, April 2008 <br />
  17. 1. It’s HUGE<br />83% have watched movies online<br />45% of teens spend time on the internet and 28% in front of TV<br />Source: Universal McCann Comparative Study on Social Media Trends, April 2008 <br />
  18. 1. It’s HUGE<br />73% of active online users have read a blog<br />45% have started their own blog<br />Source: Universal McCann Comparative Study on Social Media Trends, April 2008 <br />
  19. 1. It’s HUGE<br />Source: Universal McCann Comparative Study on Social Media Trends, April 2008 <br />
  20. 1. It’s HUGE<br />57%joined a social network<br />Source: Universal McCann Comparative Study on Social Media Trends, April 2008 <br />
  21. 1. It’s HUGE<br />53% uploaded a photo<br />Source: Universal McCann Comparative Study on Social Media Trends,April2008 <br />
  22. 1. It’s HUGE<br />“IN 2009, IF YOU’RE NOT ON A SOCIAL NETWORKING SITE, YOU’RE NOT ON THE INTERNET.” <br />
  23. 2. It’s TRUSTED<br />78%OF PEOPLE TRUST THE RECOMMENDATIONS OF OTHER CONSUMERS.<br />
  24. 2. It’s TRUSTED<br />The old communication model was a MONOLOGUE.<br />ADVERTISING<br />14%OF PEOPLE TRUST ADVERTISING<br />
  25. 2. It’s TRUSTED<br />
  26. 3. It moulds perception<br />32%OF PEOPLE TRUST BLOGGERS’ OPINIONS ON PRODUCTS AND SERVICES <br />Source: Universal McCann Comparative Study on Social Media Trends,April2008 <br />
  27. 3. It moulds perception<br />
  28. 3. It moulds perception<br />
  29. 4. It’s not going away<br />
  30. 4. It’s not going away<br />
  31. 4. It’s not going away<br />http://tweetminster.co.uk/<br />
  32. 4. It’s not going away<br />
  33. 4. It’s not going away<br />www.fixmystreet.com<br />
  34. 5. It’s on the lobbyists’ agenda<br />www.guardian.co.uk<br />
  35. 5. It’s on the lobbyists’ agenda<br />www.senatoronline.org.au<br />
  36. A more participatory democracy<br />
  37. The new democracy<br /><ul><li>More accessible process
  38. More participative public policy
  39. Broader influence in policy outcomes
  40. Government closer to governed</li></ul>Increased political legitimacy<br />
  41. The new democracy<br />
  42. The new democracy<br />?<br />
  43. The new democracy<br />
  44. What are the barriers?<br />
  45. Barriers to overcome<br />
  46. 1. Language of Engagement<br />
  47. 1. Language of Engagement<br />
  48. 2. Technology<br />
  49. 3. Bureaucracy<br />
  50. 4. ICT Skills & Training<br />Is your team comfortable with dabbling with social technologies without panicking about: protocols, security, copy-writing, policy and more??<br />
  51. 5. Digital Divide<br />DAI<br /><ul><li> Infrastructure
  52. Affordability
  53. Knowledge
  54. Quality
  55. Usage</li></ul>http://wireless.ictp.it/simulator/<br />
  56. 6. Political Regimes<br />
  57. 7. Perception = fluff<br />
  58. Making it happen<br />
  59. Five-Step Planning Process<br />1<br />2<br />3<br />4<br />5<br />
  60. 1. People<br />
  61. 1. People<br />Who are the influencers?<br />WOMMA, 2009 – Influencer handbook<br />
  62. 1. People<br />Get ready to engage with C3<br />“Collaborative creative class“ <br />
  63. 1. People<br />
  64. 1. People<br />Ambassador 3<br />Ambassador 1<br />Ambassador 2<br />Consider engaging brand AMBASSADORS<br />
  65. 2. Objectives<br />
  66. 3. Strategy<br />
  67. 3. Strategy<br />It’s about CURATING CONVERSATIONS<br />
  68. 3. Strategy<br />Governments can put social media to strategic use<br />
  69. 4. Technology<br />Decision-makers cannot make informed choices about the use of social media until they or their staffs have personally had experience with this technology<br />
  70. 5. Metrics<br />Everything can be measured.. But measure the right stuff!<br />
  71. 5. Metrics<br />
  72. End thoughts<br />
  73. Social media…<br />
  74. This is the new way of the world<br />
  75. Governments will benefit by adopting progressive new approaches to social media and the indirect, intimate influence it has on various publics..<br />
  76. Gege Gatt<br />gege.gatt@icon.com.mt<br />Alex Grech<br />alex.grech@strategyworks.net<br />http://twitter.com/alexgrech<br />

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