C: The metaverse is designed to give like-minded communities of common interests digital sandboxes to play, earn, own, and socialize. U: The decentralized economy is user controlled, not centrally governed. T: The metaverse experience is possible through Web 3.0 technology, such as blockchain, 5G networks, VR, AR, and cloud computing. E: Experiences and interactions give NFTs greater utility, which drives greater value. R: A connection to the real world gives the metaverse value beyond entertainment as it augments real-world experiences and offers the potential for real financial gains as well.

1. NAVIGATING THE METAVERSE (Wiley) One Page Book Summary
Edited by Alex G. Lee (https://www.linkedin.com/in/alexgeunholee/)
C: The metaverse is designed to give like
C: The metaverse is designed to give like-
-minded
minded communities
communities of common interests digital sandboxes to play, earn, own, and socialize.
of common interests digital sandboxes to play, earn, own, and socialize.
U: The decentralized economy is
U: The decentralized economy is user controlled
user controlled, not centrally governed.
, not centrally governed.
C: The metaverse is designed to give like
C: The metaverse is designed to give like-
-minded
minded communities
communities of common interests digital sandboxes to play, earn, own, and socialize.
of common interests digital sandboxes to play, earn, own, and socialize.
U: The decentralized economy is
U: The decentralized economy is user controlled
user controlled, not centrally governed.
, not centrally governed.
Grow with the Community
Grow with the Community
Plug into the Technology Trifecta
Plug into the Technology Trifecta
E i I Ki
E i I Ki
Grow with the Community
Grow with the Community
Plug into the Technology Trifecta
Plug into the Technology Trifecta
E i I Ki
E i I Ki
T: The metaverse experience is possible through
T: The metaverse experience is possible through Web 3.0 technology
Web 3.0 technology, such as blockchain, 5G networks, VR, AR, and cloud computing.
, such as blockchain, 5G networks, VR, AR, and cloud computing.
E:
E: Experiences
Experiences and interactions give NFTs greater utility, which drives greater value.
and interactions give NFTs greater utility, which drives greater value.
R: A connection to the
R: A connection to the real world
real world gives the metaverse value beyond entertainment as it augments real
gives the metaverse value beyond entertainment as it augments real-
-world experiences and offers the
world experiences and offers the
potential for real financial gains as well.
potential for real financial gains as well.
T: The metaverse experience is possible through
T: The metaverse experience is possible through Web 3.0 technology
Web 3.0 technology, such as blockchain, 5G networks, VR, AR, and cloud computing.
, such as blockchain, 5G networks, VR, AR, and cloud computing.
E:
E: Experiences
Experiences and interactions give NFTs greater utility, which drives greater value.
and interactions give NFTs greater utility, which drives greater value.
R: A connection to the
R: A connection to the real world
real world gives the metaverse value beyond entertainment as it augments real
gives the metaverse value beyond entertainment as it augments real-
-world experiences and offers the
world experiences and offers the
potential for real financial gains as well.
potential for real financial gains as well.
Discover
Discover -
-> Learn
> Learn -
-> Build a Case
> Build a Case -
-> Connect to the
> Connect to the
Community
Community -
-> Get IP into the Metaverse
> Get IP into the Metaverse -
-> Prepare
> Prepare
for Tomorrow
for Tomorrow
Discover
Discover -
-> Learn
> Learn -
-> Build a Case
> Build a Case -
-> Connect to the
> Connect to the
Community
Community -
-> Get IP into the Metaverse
> Get IP into the Metaverse -
-> Prepare
> Prepare
for Tomorrow
for Tomorrow
Experience Is King
Experience Is King
Make the Right Play in the Economy
Make the Right Play in the Economy
Experience Is King
Experience Is King
Make the Right Play in the Economy
Make the Right Play in the Economy
2. What Is the
2. What Is the
Metaverse Economy?
Metaverse Economy?
1. A Primer on the Metaverse
1. A Primer on the Metaverse
8. Putting Together an
8. Putting Together an
Action Plan
Action Plan
9. Perspectives
9. Perspectives
on Tomorrow’s
on Tomorrow’s
Metaverse
Metaverse
Commerce
Commerce: The metaverse brings new revenue
: The metaverse brings new revenue
models.
models.
Tokenomics
Tokenomics: It's a new world, and crypto enables the
: It's a new world, and crypto enables the
metaverse economy.
metaverse economy.
Creation
Creation: There's a lot of white space, a limitless
: There's a lot of white space, a limitless
creation canvas.
creation canvas.
Community
Community: The metaverse is about the people
: The metaverse is about the people
Commerce
Commerce: The metaverse brings new revenue
: The metaverse brings new revenue
models.
models.
Tokenomics
Tokenomics: It's a new world, and crypto enables the
: It's a new world, and crypto enables the
metaverse economy.
metaverse economy.
Creation
Creation: There's a lot of white space, a limitless
: There's a lot of white space, a limitless
creation canvas.
creation canvas.
Community
Community: The metaverse is about the people
: The metaverse is about the people
Types of NFTs
Types of NFTs
Static Assets; Media Assets; 3D; Audio & Video
Static Assets; Media Assets; 3D; Audio & Video
NFTs for Metaverse Economy
NFTs for Metaverse Economy
Buying; Earning; Trading; Staking; Utility (Geolocation,
Buying; Earning; Trading; Staking; Utility (Geolocation,
Contextualization, Gamification); IP Representation
Contextualization, Gamification); IP Representation
Key Considerations for NFT Design and Purpose
Key Considerations for NFT Design and Purpose
Types of NFTs
Types of NFTs
Static Assets; Media Assets; 3D; Audio & Video
Static Assets; Media Assets; 3D; Audio & Video
NFTs for Metaverse Economy
NFTs for Metaverse Economy
Buying; Earning; Trading; Staking; Utility (Geolocation,
Buying; Earning; Trading; Staking; Utility (Geolocation,
Contextualization, Gamification); IP Representation
Contextualization, Gamification); IP Representation
Key Considerations for NFT Design and Purpose
Key Considerations for NFT Design and Purpose
y
y
3. Building a
3. Building a
Business Case
Business Case
for the Metaverse
for the Metaverse
7. NFT Deep Dive
7. NFT Deep Dive
Community
Community: The metaverse is about the people.
: The metaverse is about the people.
Collaboration
Collaboration: To succeed, brands will need the right
: To succeed, brands will need the right
partnerships in all directions and with community
partnerships in all directions and with community
members.
members.
Challenges
Challenges: It's a frontier. Challenges always comes
: It's a frontier. Challenges always comes
opportunities.
opportunities.
Community
Community: The metaverse is about the people.
: The metaverse is about the people.
Collaboration
Collaboration: To succeed, brands will need the right
: To succeed, brands will need the right
partnerships in all directions and with community
partnerships in all directions and with community
members.
members.
Challenges
Challenges: It's a frontier. Challenges always comes
: It's a frontier. Challenges always comes
opportunities.
opportunities.
Key Value Propositions of the Metaverse Economy for
Key Value Propositions of the Metaverse Economy for
Key Value Propositions of the Metaverse Economy for
Key Value Propositions of the Metaverse Economy for
Intrinsic Value; Value over Time; Experiences; Culture
Intrinsic Value; Value over Time; Experiences; Culture
and Social; Interoperability; Sustainability
and Social; Interoperability; Sustainability
Intrinsic Value; Value over Time; Experiences; Culture
Intrinsic Value; Value over Time; Experiences; Culture
and Social; Interoperability; Sustainability
and Social; Interoperability; Sustainability
for the Metaverse
for the Metaverse
4. Meet the Metaverse
4. Meet the Metaverse
Consumers
Consumers
5. New Business
5. New Business
Opportunities in the
Opportunities in the
Metaverse
Metaverse
6. Key
6. Key
Segments of
Segments of
NFT
NFT
Commerciali
Commerciali
zation
zation
Key Value Propositions of the Metaverse Economy for
Key Value Propositions of the Metaverse Economy for
Brands
Brands
Interactive experience provides customers with a new way
Interactive experience provides customers with a new way
to engage with the brand.
to engage with the brand.
Metavese branding enables reach the new generation of
Metavese branding enables reach the new generation of
customers (Gen Z/alpha).
customers (Gen Z/alpha).
Enriched metaverse experiences via community keep the
Enriched metaverse experiences via community keep the
brands relevant culturally
brands relevant culturally
Key Value Propositions of the Metaverse Economy for
Key Value Propositions of the Metaverse Economy for
Brands
Brands
Interactive experience provides customers with a new way
Interactive experience provides customers with a new way
to engage with the brand.
to engage with the brand.
Metavese branding enables reach the new generation of
Metavese branding enables reach the new generation of
customers (Gen Z/alpha).
customers (Gen Z/alpha).
Enriched metaverse experiences via community keep the
Enriched metaverse experiences via community keep the
brands relevant culturally
brands relevant culturally The Three Flavors of User
The Three Flavors of User
The Three Flavors of User
The Three Flavors of User
brands relevant culturally.
brands relevant culturally.
Connection with customers through NFTs enables the new
Connection with customers through NFTs enables the new
digital revenue streams.
digital revenue streams.
Transparent metaverse market provides the actionable
Transparent metaverse market provides the actionable
market insights
market insights
How to Start Examples
How to Start Examples
Refining NFTs for consumer appetites.
Refining NFTs for consumer appetites.
brands relevant culturally.
brands relevant culturally.
Connection with customers through NFTs enables the new
Connection with customers through NFTs enables the new
digital revenue streams.
digital revenue streams.
Transparent metaverse market provides the actionable
Transparent metaverse market provides the actionable
market insights
market insights
How to Start Examples
How to Start Examples
Refining NFTs for consumer appetites.
Refining NFTs for consumer appetites.
Engagement
Engagement
Play
Play-
-to
to-
-earn
earn: The goal is to spend time
: The goal is to spend time
winning in
winning in-
-game assets such as
game assets such as
tokens or NFTs for short
tokens or NFTs for short-
-term
term
monetization.
monetization.
Play
Play-
-to
to-
-own
own: The goal is to play and
: The goal is to play and
invest in apps to collect NFTs that the
invest in apps to collect NFTs that the
Engagement
Engagement
Play
Play-
-to
to-
-earn
earn: The goal is to spend time
: The goal is to spend time
winning in
winning in-
-game assets such as
game assets such as
tokens or NFTs for short
tokens or NFTs for short-
-term
term
monetization.
monetization.
Play
Play-
-to
to-
-own
own: The goal is to play and
: The goal is to play and
invest in apps to collect NFTs that the
invest in apps to collect NFTs that the
Digitized Products: Virtual Merchandise, Virtual Experiences
Digitized Products: Virtual Merchandise, Virtual Experiences
Pay
Pay-
-As
As-
-You
You-
-Go
Go: Renting, Utility
: Renting, Utility-
-Based Consumables, Subscriptions
Based Consumables, Subscriptions
Metaverse As A Business Location
Metaverse As A Business Location: Virtual Store, White
: Virtual Store, White-
-label Market, Meta Flea Market, Virtual
label Market, Meta Flea Market, Virtual
Office
Office
Metaverse Facilitators
Metaverse Facilitators: Exchanges, Concierges
: Exchanges, Concierges
M t Ad ti i
M t Ad ti i Ad Pl t S d M t i l S t d M t i l F bi
Ad Pl t S d M t i l S t d M t i l F bi
Digitized Products: Virtual Merchandise, Virtual Experiences
Digitized Products: Virtual Merchandise, Virtual Experiences
Pay
Pay-
-As
As-
-You
You-
-Go
Go: Renting, Utility
: Renting, Utility-
-Based Consumables, Subscriptions
Based Consumables, Subscriptions
Metaverse As A Business Location
Metaverse As A Business Location: Virtual Store, White
: Virtual Store, White-
-label Market, Meta Flea Market, Virtual
label Market, Meta Flea Market, Virtual
Office
Office
Metaverse Facilitators
Metaverse Facilitators: Exchanges, Concierges
: Exchanges, Concierges
M t Ad ti i
M t Ad ti i Ad Pl t S d M t i l S t d M t i l F bi
Ad Pl t S d M t i l S t d M t i l F bi
Refining NFTs for consumer appetites.
Refining NFTs for consumer appetites.
Discovering higher
Discovering higher-
-value activities users can do with their
value activities users can do with their
NFTs.
NFTs.
Building stronger marketing around your metaverse
Building stronger marketing around your metaverse
strategy.
strategy.
Hiring talent.
Hiring talent.
Building strategic partnerships.
Building strategic partnerships.
Refining NFTs for consumer appetites.
Refining NFTs for consumer appetites.
Discovering higher
Discovering higher-
-value activities users can do with their
value activities users can do with their
NFTs.
NFTs.
Building stronger marketing around your metaverse
Building stronger marketing around your metaverse
strategy.
strategy.
Hiring talent.
Hiring talent.
Building strategic partnerships.
Building strategic partnerships.
user believes will appreciate in value
user believes will appreciate in value
over time.
over time.
Casual users: These people will
Casual users: These people will
engage in play
engage in play-
-to
to-
-earn or play
earn or play-
-to
to-
-own
own
mechanics, but with few or no goals in
mechanics, but with few or no goals in
mind.
mind.
user believes will appreciate in value
user believes will appreciate in value
over time.
over time.
Casual users: These people will
Casual users: These people will
engage in play
engage in play-
-to
to-
-earn or play
earn or play-
-to
to-
-own
own
mechanics, but with few or no goals in
mechanics, but with few or no goals in
mind.
mind.
Metaverse Advertising
Metaverse Advertising: Ad Placement, Sponsored Material, Suggested Material, Freebies
: Ad Placement, Sponsored Material, Suggested Material, Freebies
Affiliates
Affiliates: Community Champions, Metaverse Tour Guides
: Community Champions, Metaverse Tour Guides
Community
Community-
-Based Opportunities
Based Opportunities: Influencers , Artist, Networking and Closed Clubs,
: Influencers , Artist, Networking and Closed Clubs,
Sponsored Communities
Sponsored Communities
Meta
Meta-
-Education
Education: Metaverse Universities, Infotainment, Forums
: Metaverse Universities, Infotainment, Forums
Infomrdiary
Infomrdiary: Audience Research, Metaverse Strategy Consultancy, Thoughts Leadership.
: Audience Research, Metaverse Strategy Consultancy, Thoughts Leadership.
Metaverse Advertising
Metaverse Advertising: Ad Placement, Sponsored Material, Suggested Material, Freebies
: Ad Placement, Sponsored Material, Suggested Material, Freebies
Affiliates
Affiliates: Community Champions, Metaverse Tour Guides
: Community Champions, Metaverse Tour Guides
Community
Community-
-Based Opportunities
Based Opportunities: Influencers , Artist, Networking and Closed Clubs,
: Influencers , Artist, Networking and Closed Clubs,
Sponsored Communities
Sponsored Communities
Meta
Meta-
-Education
Education: Metaverse Universities, Infotainment, Forums
: Metaverse Universities, Infotainment, Forums
Infomrdiary
Infomrdiary: Audience Research, Metaverse Strategy Consultancy, Thoughts Leadership.
: Audience Research, Metaverse Strategy Consultancy, Thoughts Leadership.