Geofencing and Proximity marketing technology

1. PAY2U geofencing
location technology and proximity marketing platform
1

2. www.pay2u.ru 2
PAY2U Everybody knows Beacon

3. www.pay2u.ru 3
PAY2U geofencing. New marketing trend
100ft.
250ft.
150ft.
50ft.
BRANDS & RETAILERS TO USE
BEACONS TO PUSH 1.6BN COUPONS
TO CONSUMERS BY 2020

4. www.pay2u.ru 4
PAY2U Beacons. Proof of concept

5. www.pay2u.ru 5
PAY2U geofencing. Global market
источники: Forbes, JiWire, Beaconstac, Juniper Research, INC,
Globalmarketvolume,$bln
0
75
150
225
300
2015 2016 2017 2018 2019 2020
300
110
40
1562
Proximity ads market volume
$300BN by 2020

6. www.pay2u.ru 6
PAY2U Reality
BEACONS STILL
HAVEN’T BEEN
DEPLOYED WIDELY
WHAT’S WRONG?

7. www.pay2u.ru 7
PAY2U Beacon challenges

8. www.pay2u.ru 8
PAY2U Beacon challenges. Bluetooth
Bluetooth ON
Bluetooth OFF
< 10%

9. www.pay2u.ru 9
PAY2U Beacon challenges: Hardware

10. www.pay2u.ru 10
PAY2U Software based beacon
No Hardware
No Bluetooth
Totally Virtual

11. 4G
WiFi
3G
11
PAY2U geofencing. Software beacon
Create
POI
www.pay2u.ru
All you need to create a POI is find a right place for it
And press the button in Application
Virtual POI will be stored in a cloud
Location Cloud

12. 12
PAY2U geofencing. Virtual POI
www.pay2u.ru
POI
Location Cloud

13. www.pay2u.ru 13
PAY2U geofencing. Ingredients
Mobile tool for
POI Creation
Mobile SDK
for Application
Cloud
Admin Console
{ }PAY2U
Create
POI
PAY2U

14. PAY2U geofencing. Applications
www.pay2u.ru 15
To whom it may concern:
Retail, Banks, Mobile Operators, Social Networks,
Messengers, Loyalty services, Dating …

15. geofencing
www.pay2u.ru 16
Contacts
www.pay2u.ru
St.Petersburg, Russia
info@pay2u.ru
Alexey Nedorezov
CEO
nedorezov@pay2u.ru
+7(911)916-72-36
Alexander Barkanov
COO
barkanov@pay2u.ru
+7(921)855-06-36