The Rebrand Brief Task for Year 12 Media and Communication

1. Advert production
Who is the target audience for this
advert?
Age:
Gender:
Class:
Lifestyle:
Ext: Give evidence
LO: To complete your rebrand brief
and upload onto your blog

2. 1 Rebrand Brief
• Product
• “The product my group has decided to rebrand is…”
insert images of current product
• “My production company is called … and I am working
with …”
• Target Audience
• “The current target audience for … is 25 – 35 year olds.”
• “The product primarily appeals to a male audience, but
not primarily. I would say 80% male and 20% female.”

3. 2 Rebrand Brief Link to Mosaic
Audience profiling
• “The typical ethnicity for the current product is
primarily white suburban couples”
• “The typical target audiences’ hobbies would
include…” list at least three hobbies or lifestyle
experiences
• NOW REPEAT BUT FOR YOUR NEW INTENDED
TARGET AUDIENCE

4. 3 Rebrand Brief
• Ideas
• “We have decided to rename our product…”
• Explain why you have chosen that name
• Logo ideas and house style
• Offer three different ideas for a logo
• Offer three different ideas for a house
• Offer three different ideas colour palette
• Offer three different ideas for images

5. 4 Rebrand Brief
• Advert Ideas
• Basic storyline
• Possible locations for filming
• Soundtrack
• “Our first idea begins with a group of 15 year old
teenagers leaving college together at the end of the
school. They are laughing and joking, as they walk in
slow motion to the soundtrack of…”

6. ! Rebrand Brief !
• Use the structure if you need it
• You will get more marks by
writing the brief in your own
words