@cowanSF: This is an excerpt from www.alexandercowan.com/speaking . For tutorials and templates on how to do all this, you can try www.alexandercowan.com/resources. This series covers: Ideation & Design Thinking, Planning & The Lean Startup, Organization and Customer Development, and Development & Agile. For the rest, check out www.alexandercowan.com/speaking

1. ORGANIZATION
Then Now
Aping Customer
== Development
Copyright 2012 Cowan Publishing

2. ORGANIZATION
≠
Copyright 2012 Cowan Publishing

3. ORGANIZATION
Copyright 2012 Cowan Publishing

4. ORGANIZATION
X: Big X: Lack of X: New
Company Experience Theories to
X: < Odds != Small in Hands-on Explain Plan
at Lotto Company Discovery v. Actual
5 Year Plan VC- Big Time to
== Encouraged Company Face the
10x Returns! Menagerie Recipes Music
Applied
+ +
Founders Investors New Hires Expanded Team Board
New Idea! It Works! Working 5 Frequent
Year Plan Revisions to
X: Want
X: Better Plan ==
Lots of
Luck with Edgy Board
Capital at
Work the Lottery X: Fun and
Profit-
Unlikely
Copyright 2012 Cowan Publishing

5. ORGANIZATION
Lower Validated
Risk & Clear Learning
Capital Focus in Answers
Requirement Hiring & Shared
Key Contracting Questions
Assumptions Resources Time to
ID’ed, As Needed Face the
Validated Music
+ +
Founders Investors New Hires Expanded Team Board
New Idea! Investors? Focus on Full Tilt at a Is approach
Advisors? Validated ‘Pivot or working or
Option for Learning Persevere’ not?
Non- Roles and Moment
Fun &
Traditional Success Progress Profit
Funding Criteria is Quick
Strategies Clear and
Measurable
Copyright 2012 Cowan Publishing

6. (THE REST?) www.alexandercowan.com/speaking
@cowanSF
www.alexandercowan.com/blog
www.alexandercowan.com/resources
LEARN
DESIGN
VALIDATE
acowan@alexandercowan.com
Copyright 2012 Cowan Publishing