@cowanSF: This is an excerpt from www.alexandercowan.com/speaking . For tutorials and templates on how to do all this, you can try www.alexandercowan.com/resources. The rest of this case study is here: www.alexandercowan.com/speaking.

1. Copyright 2012 Cowan Publishing
Ideation/
Design
Thinking
B2C Example:
“Pheasant”

2. Copyright 2012 Cowan Publishing
OUR STORY
Jen & Jae
have an idea
about an app
for families.ALEX COWAN
AlexanderCowan.com
@cowanSF

3. Copyright 2012 Cowan Publishing
OUR STORY
Jen & Jae
have an idea
about an app
for families.ALEX COWAN
AlexanderCowan.com
@cowanSF

4. Copyright 2012 Cowan Publishing
OUR STORY
Jen & Jae
have an idea
about an app
for families.ALEX COWAN
AlexanderCowan.com
@cowanSF

5. Copyright 2012 Cowan Publishing
IDEATION
ALEX COWAN
AlexanderCowan.com
@cowanSF

6. Copyright 2012 Cowan Publishing
IDEATION
ALEX COWAN
AlexanderCowan.com
@cowanSF

7. Copyright 2012 Cowan Publishing
IDEATION
As a parent, I want to tell my spouse to get a few
things from the store on the way home so that I
have what I need for dinner.
As a stay-at-home-parent, I want to post a
calendar of the kids’ events and send reminders
to my spouse so that they’re reminded to come if
they can.
As a parent, I want to post a roster of
chores so that I can link it to handing out
the kids’ allowances.
As a parent, I want to post out a question
related to an event so that I can get
answers from my friends.
As a [persona],
I want to [do something]
so that I can [derive a benefit].

8. ORG. IS A BIG
PROBLEM
CAN’T BE ‘AN
ORG. TOOL’
Copyright 2012 Cowan Publishing
IDEATION
GRAPPLE WITH
CREATING
‘SLOW TIME’
COMMUNITIES
SELF-REFERENCE
A LOT
READY PIVOT ON
POWER USERS
IT’S ABOUT
‘SLOW TIME’
LITTLE EXPRESS
INTEREST IN ORG.
TOOLS
POWER USERS
RELATIVELY HAPPY
DESIRE TO BE
OFFLINE MORE
V. LESS

9. Copyright 2012 Cowan Publishing
IDEATION
ALEX COWAN
AlexanderCowan.com
@cowanSF

10. Copyright 2012 Cowan Publishing
IDEATION
Drafting
Stories
“As a [persona],
I want to [do something]
so that I can [derive a benefit]”
PERSONAS
STORIES
Epic Stories
Stories
Test Cases
ALEX COWAN
AlexanderCowan.com
@cowanSF

11. Copyright 2012 Cowan Publishing
STORY TEST CASE
As a parent, I want to create a list of chores so that I
can divvy them out to my kids.
Make sure there are a pre-set list of
chores to choose from
As a parent, I want to create a list of chores so that I
can divvy them out to my kids.
Make sure these are available via auto-
complete as the user types
As a parent, I want to create a list of chores so that I
can divvy them out to my kids.
Make sure the user can assign a value
to the completion of the chore
As a parent, I want to create a list of chores so that I
can divvy them out to my kids.
Make sure it’s possible to schedule the
frequency of the chore by relative
(weekly, daily, every nth day) or absolute
(set of dates) terms
As a parent, I want to list my kids so I can assign
chores to them.
Make sure it’s possible to allocate
chores as the kids are created.
As a parent, I want to list my kids so I can assign
chores to them. Make sure it’s possible to set a target
allowance for each kid.
PLANNING
As a parent, I want to post a roster of chores so that I can link it to handing out
the kids’ allowances.
EPIC STORY

12. Copyright 2012 Cowan Publishing
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ALEX COWAN
AlexanderCowan.com
@cowanSF

13. Copyright 2012 Cowan Publishing
www.alexandercowan.com/speaking(THE REST?)
@cowanSF
alexandercowan.com/blog
acowan@alexandercowan.com
alexandercowan.com/speaking