@cowanSF: This is an excerpt from www.alexandercowan.com/speaking . For tutorials and templates on how to do all this, you can try www.alexandercowan.com/resources. The rest of this case study is here: www.alexandercowan.com/speaking.

1. Copyright 2012 Cowan Publishing
B2B Case Study -
Leonid Systems
Organization and
Customer Development
ALEX COWAN
AlexanderCowan.com
@cowanSF

2. Copyright 2012 Cowan Publishing
ORGANIZATION
Feasibility
(me)
(dev
contractors)
Customer
Development
(me)
(dev & ops
mgmt.)
(dev &
operations team)
Scaling
(me) (expanded
sr. mgmt.)
(dev &
operations team)

3. Specialties
(VARIOUS)DESIGN
UNIXSYSADMIN
RUBY
PYTON
JAVA
PHP
...
...
...
SEO
ANALYTICS
...
(VARIOUS)MGMT.
...
Copyright 2012 Cowan Publishing
ORGANIZATION
Scaling?
PROCESS
DESIGN
Basic
Technical
Literacy
SOFTWARE
FUNDAMENTALS
Model-View-Controller
ARCHITECTURE
FUNDAMENTALS
App. & Platform Integration
ROLES & SYSTEMS
In a Technical Team
Stories
Personas
Development Discussion
Foundation
Concepts
ITERATIVE
MANAGEMENT
DESIGN
THINKING
CUSTOMER
DEVELOPMENT
AGILE
Collaboration AGILE
As Product Owner

4. Copyright 2012 Cowan Publishing
BUY THE BOOK
A practical primer for anyone
wanting to actually implement
today’s best practices in product
development (available online or
at any major retailer)
VISIT THE SITE
Free talks, tutorials, and
resources for product
development and new ventures.
MORE?
ALEX COWAN
AlexanderCowan.com
@cowanSF

5. Copyright 2012 Cowan Publishing
www.alexandercowan.com/speaking(THE REST?)
@cowanSF
alexandercowan.com/blog
acowan@alexandercowan.com
alexandercowan.com/speaking