Publication Design Chapter 07
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Publication Design Chapter 07
- 1. Chapter 7: The Publication in the Third Dimension
- 5. Paper and Basis Weight • The choice of paper can affect the perception of the number of pages in a publication. Papers with a high basis weight will add bulk or thickness to a publication.
- 9. Creative Alternatives • As long as the reader is led from beginning to end through a series of pages, creative alternatives can be just as effective as more conventional formats.
- 13. Seduce the Reader • Most publications are organized so that important content or intriguing imagery follows the cover so that the reader is seduced into reading more.