Introduction to the concept of Think Outside The Trash

1. An initiative of
The environment’s ambassadors
Think Outside The Trash

2. At Cimborazo we aim at changing the
world by bringing together the
champions of sustainability, getting
them to collaborate – from impacting
the communities to inspiring the global
community.
“
“
Conscious Founder
Alex Tsuk

5. Sounds familiar?
• Bali is now often associated with Trash
• There are 6,000 hotels on the island and most of them
are a big part of the problem.
• Most initiatives are focused on dealing with the
consequences (beach clean up, trash collection)
• Campaigns to “educate” the locals to stop burning their
trash have had mixed results so far.
• The occupancy of hotels is down 30% compared to last
year partly due to the bad image of the island. So hotels
are listening and ready to take part in an initiative that
will tackle the problem.

6. Who are we?
• Cimborazo is an Alliance of the True Sustainability Leaders of
Bali. Hotels, Resorts, Retreats that care: about their staff, the
local communities and the environment.
• Properties that have a proven track record in sustainable
solutions.
• Places that aim at impacting positively the local communities.

7. Initiative supported by key stakeholders

8. Why us?
Cimborazo members have been impacting the local
communities around their property for more than 30 years
with tangible results:
• Organizing waste collection
• Convincing locals to stop burning their trash
• Setting up recycling centers
• Original upcycling ideas, zero waste to landfill campaigns
• Competition of the best village in Sukawati
How can we share the best practices and impact the
global community of Bali ?

9. The Pledge
Experts have put together a list of easy and important best
practices that can have an immediate and important impact.
• Monitor and reduce food waste
• Sorting the trash
• Purchasing policy
• Composting, Recycling, Upcycling… and reducing
• Training of the staff
• Communication to the guests
By signing the pledge, hotels commit to its terms.

10. The Pledge
How does it work?
• Hotels go to www.thinkoutsidethetrash.com and go
through a self-assessment which aims at inspiring them.
• They sign the pledge online and pay between 25,000 and
50,000 INR per month, according to the number of rooms +
5 room nights (we will organize a silent auction).
• They can use the logo Thinkoutsidethetrash in all their
communication
• They will be featured on the website as a trash hero of Bali
The Board of Cimborazo will validate the pledge
and how the funds are used.

11. The Pledge
3 levels:
Trash Hero - Property signs the pledge
Trash Expert - Waste policy is audited by a GSTC
recognized label.
Green Leader of Bali – At least 3 training
sessions are organized every year in the villages
in order to impact the communities.

12. Best Village of Bali competition
• Definition of criteria: cleanliness, beauty, flowers,
• Competition by region (most beautiful village of Sukawati,
Nusa Dua etc)
• Contest at a Bali level
• Winners win up to 10,000 USD
• Publication of a guide of the most beautiful villages of Bali
– future economic benefits
• Large communication plan – press, social media
Long lasting community engagement

13. The Bali Plastic Bank
• Value of waste has dropped leading to scavengers not
collecting much of the trash anymore.
• Partner with companies happy to support the initiative and
offering valuable goods: phone credits, food, rice
• People bring plastic and get credit or other stuff in
exchange
Plastic as a currency

14. Brand Ambassadors
• Mickael Franti – singer, can organize fundraising events
and help bring public lights on the initiative
• Paul Hageman – Former GM of Oberoi – in charge of large
hotels

15. Alexandre Tsuk
Conscious Founder
alex@bookgreener.com
0062 812 399 08143