1. Georgescu
Alexandra
Grupa 8212
Profesor:Frumuşelu Daniel

2. Advertising is a form
of marketing communication used to persuade
an audience to take or continue some action,
usually with respect to a commercial offering, or
political or ideological support.
Advertising messages are usually paid for
by sponsors and viewed via various old media;
including mass media such as newspaper,
magazines, television advertisement, radio
advertisement, outdoor advertising or direct
mail; or new media such as blogs, websites or
text message.

3. Commercial
advertisers often
seek to generate
increased consumpti
on of
their products or ser
vices through
"branding", which
involves associating
a product name or
image with certain
qualities in the
minds of consumers.
A Coca-Cola advertisement from the 1890s

4. History
Egyptians used papyrus to make sales
messages and wall posters. Lost and found
advertising on papyrus was common in Ancient
Greece and Ancient Rome. Wall or rock painting
for commercial advertising is another
manifestation of an ancient advertising form,
which is present to this day in many parts of
Asia, Africa, and South America. In the 18th
century advertisements started to appear in
weekly newspapers in England.

5. Thomas J. Barratt from
London has been called
"the father of modern
advertising". Working for
the Pears Soapcompany,
Barratt created an effective
advertising campaign for
the company products,
which involved the use of
targeted slogans, images
and phrases. One of his
slogans, ""Good morning.
Have you used Pears'
soap?"
A 1900 advertisement for Pears soap
19th century

6. Advertising increased dramatically in
the United States as industrialization
expanded the supply of manufactured
products.
In the early 1920s, the first radio stations
were established by radio equipment
manufacturers and retailers who offered
programs in order to sell more radios to
consumers. As time passed, many non-
profit organizationsfollowed suit in setting
up their own radio stations, and included:
schools, clubs and civic groups.

7. Online advertising is a
form of promotion that
uses the Internet
and World Wide Web for
the expressed purpose of
delivering marketing
messages to attract
customers
The television commercial is
generally consideredthe most
effective mass-market
advertising format.
Radio advertisements are broadcast
as radio waves to the air from a
transmitter to an antenna and a thus
to a receiving device

8. An infomercial is a long-format
television commercial, typically five
minutes or longer. The main
objective in an infomercial is to
create an impulse purchase, so that
the target sees the presentation and
then immediately buys the product.
Domain name advertising is
most commonly done
through pay per click search
engines, however,
advertisers often lease space
directly on domain names
that generically describe
their products.

9. Advertising is at the front of delivering the
proper message to customers and prospective
customers. The purpose of advertising is to
convince customers that a company's services or
products are the best, enhance the image of the
company, point out and create a need for
products or services, demonstrate new uses for
established products, announce new products
and programs, reinforce the salespeople's
individual messages, draw customers to the
business, and to hold existing customers.
Purpose of
advertising

11. BIBLIOGRAFIE
1.http://en.wikipedia.org/wiki/Advertising
2. http://www.friendsadvertising.ro/
3. http://next.advertising.ro/