2. The CONTENT
Leaflet Monitoring Philosophy
FMCG is a fast decision-making environment
Need for action
Power = being informed
Knowing in details your business leads you to better
decisions
Offering the possibility to access information in proper
time will offer the support of taking decisions based
of actual FACTS
Methodology Case studies
Collect leaflets from Retailers (both Leaflet monitoring is implemented on
regular and special) Romanian and Bulgarian market
Create a database with history on Leaflets are monitored in the audited
products/ categories monitored stores, for the audited categories
Easy-to-use reporting tool of the final Brands monitored: Producer, Direct
input Competitors, Private Labels +
Fully customised projects (retailers, Others
categories, brands monitored)
Reporting tool and services
Continuous monitoring of the leaflets published by Retailers will offer the
possibility to producers to view and analyse the promoted products
The data will allow you to have access to: competition, product positioning an
important support for sales, strategic analyses, trade-marketing, marketing,
purchase managers
Monitorized chains: Hypermarkets, Supermarkets, Cash& Carry, Discounters
Relevant information about the leaflet: chain, type of store, type of outlet, validity,
name of leaflet
About the insertion: name, supplier, chain, category, quantity, price, promotion
www.retailplus.ro
3. Analyses Examples
Data collected comes together with the pictures of the insertions
Retail plus Reporting Webtool
No of insertions per category CHAIN 1 CHAIN 2 CHAIN 3
PRODUCER 100.0% 77.8% 61.1%
BRAND 1 4.9% 8.1% 0.0%
BRAND 2 0.0% 0.0% 5.3%
BRAND 3 36.7% 56.3% 0.0%
BRAND 4 2.7% 0.0% 6.3%
Contact us:
19, Calea Giulesti,
District 6, Bucharest,
+40374.00.48.18
www.retailplus.ro
