Digital Preparedness in the Age of Social Media
By the time hurricane season starts this year, it will have been nearly a decade since the last hurricane has directly impacted Florida. Meanwhile, our population and real estate development has boomed, with over a million new residents that are inexperienced with preparing for and surviving tropical storms. With each successive major disaster around the world, we have witnessed the public’s widespread adoption of smartphones and of social media technologies to obtain information during emergencies and to share text, pictures, video of the disaster. This explosion in use of social media presents many challenges for emergency managers, who are wholly unprepared to monitor and respond to digital pleas for help and who are unable to effectively spread official disaster messages through social media platforms. When integrated with traditional channels, social media increases the situational awareness of emergency responders, which allows for better decision-making, planning and resource allocation.
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Digital Preparedness in the Age of Social Media
- 1. alex de carvalho Social media’s impact on disaster response www.digitalresiliency.com
- 2. Natural Man made Major Flood Hurricane Tornado Drought Earthquake Fires Se:ng of fires Epidemic Deforesta?on Pollu?on War Crop failures Minor Cold Wave Thunderstorm Heat Wave Mud Slide Avalanche Hailstorm Storm Accidents Riots Terrorism Refugees Food poisoning Industrial disasters Pollu?on www.digitalresiliency.com
- 3. Every natural disaster is man made because we have put ourselves in the path of nature www.digitalresiliency.com
- 4. Event Date Economic impact Death toll Bam earthquake, Iran Dec 2003 $3.0B 26,271 Indonesia earthquake & tsunami Dec 2004 $9,900B 227,898 Hurricane Katrina Aug 2005 $150B 1,836 Pakistan earthquake Oct 2005 $7.3B 87,351 Cyclone Nargis, Myanmar May 2008 $10B 138,366 Sichuan earthquake May 2008 $500B 69,180 Hai? earthquake Jan 2010 Over $7.2B 220,000 to 316,000 Chile earthquake Feb 2010 Over $30B 800 Fukushima tsunami Mar 2011 Over $243B 1,607 China floods Sep 2011 Over $6.5B 355 Beichuan floods Jul 2013 $137B 73 Typhoon Haiyan (Yolanda) Nov 2013 Over $14B 6,340 Hurricane Sandy Oct 2012 $65B 285 Nepal earthquake April & May 2015 Over $10B 8,019
- 5. “Disasters bring disrup?on in the normal social life, create chaos, tear down social structure and destroy social order” www.digitalresiliency.com
- 6. Disasters cause both a physical and an informa(on breakdown www.digitalresiliency.com
- 10. “Disasters provide a realis?c laboratory for tes?ng the integra?on, stamina, and recupera?ve of a large scale social systems.” www.digitalresiliency.com
- 11. How can we prepare before a storm digitally to bounce back more quickly acerward? www.digitalresiliency.com
- 12. South Florida’s Context • No hurricane since Wilma in 2005 • One million new residents moved to South Florida in the past 10 years • Massive development boom • Greater urban concentra?on • Rapid growth of coastal communi?es • Rising sea level • Storm surges are responsible for some of the largest losses of life • Only 40% of our popula?on is ready for a hurricane www.digitalresiliency.com
- 19. What can we do to prepare digitally? Resources are limited Time counts Reduce wasted effort Save lives www.digitalresiliency.com
- 20. What can we do to prepare digitally? 1. Damage assessment 2. Traffic cop / switchboard 3. Directories 4. Monitoring 5. Influencing www.digitalresiliency.com