From Next Talk description: Most digital businesses concentrate on storage and logistics – of data, information and physical goods. But a new wave of startup´s is emerging with exponential power. Businesses which focus on human-brain-like processing of information. Artificially superintelligent services for the masses, which will make our lives easier. Reducing the overall cognitive load of our day-to-day lives, we will not even recognize those services, but they will take better and much wiser decisions on our behalf. Based on better and faster information processing and on understanding of context, those services are all about what and who we are as individuals and societies. Sounds like science fiction? Yeah. But Aleksandar will give us an breathtaking overview of the most exciting emerging “Digital Brain” business models. Expect some fun, a good dose of innovation-phobia and a load of hot discussion afterwards…
14. HOT ZONE
„TOO DAMN HOT“ SAYS JELLY FISH AND STOPS CONTRACTING
COLD ZONE
„TO F.....G COLD“ SAYS JELLY FISH AND STARTS CONTRACTING
YUMMY-YUMMY ZONE
„YEAH!!!“ THE PROMISE-LAND FOR MRS. AND MR. JELLY
15. HOT ZONE
„TOO DAMN HOT“ SAYS JELLY FISH AND STOPS CONTRACTING
COLD ZONE
„TO F.....G COLD“ SAYS JELLY FISH AND STARTS CONTRACTING
0
1
0
1
0
1
YUMMY-YUMMY ZONE
„YEAH!!!“ THE PROMISE-LAND FOR MRS. AND MR. JELLY
17. Well. Our brains
are not so different.
There are just billions of such rules
embedded. And we are able to learn
more of such rules.
But then sometimes, the rules are
confusing and contradicting.
18. Conciousness is a by-product.
It emerges as an „intelligent“
solution to solve rule-conflicts.
20. Above. Below.
While you drive along in your
car, your brain and body is in
autopilot-mode. There is not so
much use for conciousness.
Until...
21. In a nutshell.
When you drive along with your
car, there is not that much use for
conciousness. That changes
when a bird crashes into your
windwow!
22. The vast majority of all
processes within the human
brain take place without us
taking any notice of it.
23. Big Data Monster.
Are we. You and me!
„You and I are streaming data engines“
Jeff Hawkins
Emotional
Computing.
• Lügen
• Freuen
• Verachten
• Ärgern
• Überraschen
24. If this. Then that.
Or that. But that not. Only
in case of that being this,
then that. Or not?
Patterns. Context. Rules.
Solving of conflicts. Yeah!!!
33. FIVE OPTIONS ARE THE HUMAN LIMIT
MORE OPTIONS = MORE UNCERTAINTY = LESS DECISION
QUOTED FROM BARRY SCHWARTZ / THE PARADOX OF CHOICE: WHY MORE IS LESS
HARPER PERENNIAL PUBLISHING 2005 - ISBN 978-0060005696
34. HIGH CERTAINTY / LOW CONFUSION
2 3 4 6 7 8 9 N
LOW CERTAINTY / HIGH CONFUSION
NUMBER
OF OPTIONS
OH NO!
FROM THIS POINT ON, YOU ARE
UNABLE TO CHOOSE
61. Domination in the future.
Global competition.
• What is the IQ of your company?
• How complex and relevant are the
algorithms your business owns?
• How much faster can you create?
Content Slide „More than one“
WIRKUNG: „Oh. Toll. Die sind kennen sich aus und sind groß genug, um das locker und vor allem auch international zu stemmen...“
Visual: Die sprechenen Finger (Vier Hände)! In den sprechblasen haben wir Daten und Fakten von RHW, PHCG und damit verbundenen Dingen.
Headline: „We are where you are. Expect commitment and passion“.
VERANTWORTLICH: ALEKS
Content Slide „Case-Mosaik“
WIRKUNG: „Wow. Razorfish haben aber wirklich schon viel bewegt. Sehr viele tolle cases.“
Visual: Ein aus Logo-Kästen zusammengestelltes Bildmosaik. 5x6. IN DER MITTE: MEHRERE KLÖTZE ZUSAMMENGEFASST MIT RHW LOGO. Drum herum: GSK. AbbVie. MedTronic. GE. Siemens. Nike. Adidas. Kellogs. Nestle. Merck. Google. Microsoft. Samsung. P&G. Sanofi. Provinzial. Bayer. Roche. Boheringer. Toshiba. Philips. Ubisoft. Electronic Arts. Braun. Danone. Barilla. Bausch & Lomb. Novartis. Novo Nordisk. Carl Zeiss. Lloyds.
Headline: Keine.
VERANTWORTLICH: ALEKS & DANIEL
HINTERGRUND: GENERATIONKONFIKT ZU VERSÖHNEN
ALLEIN GEHT NIX... HILE Zusammenhalt. Die guten alten werte in einer neuen welt
GENERATIONSVERTRAG ERNEUERN
NEW DEAL
DER KLEINE HILFT DEM GROßEN
Self-Driving Cars. Yeah.
WAZE
Fuel Management
But did you know, that in 2006 AUDI introduced DSP, an automatic gear transmission based on Fuzzy logic algorithms?
Credit Risk Analysis
Adverse Event Management
Highspeed Trading
Financial Data Analysis
(Milliseconds count. Real Estate closer to backbone is more expensive)
P&G from 10 to 100.000 Dollars.
Pandemic tracking / Flu data JAPAN BEISPIEL
Bipolar Disorder (Movements & Data) SPOTYFY UND BEWEGUNGS-BEISPIL
Lifestyle Management – MC DONALDS BEISPIEL
Computer Aided Research.
Clinical Research.
KOL Management.
DNA Sequencing
Invisalign Manufacturing
Aerodynamics
Robotics
Invisalign Manufacturing
Aerodynamics
Robotics
Allocation and distribution of rental cars
Booking routines (conversion rate optimization)
Holel and Flight booking. Seating.
Airport Resource Management.
Flight Control & Radar
Autopilot.