Acquisition - Retention - Farewell

1. Why building an
organization is not a piece
of cake?

2. Hello!
I am Ola
HR Marketing Manager @netguru
Employer Branding Consultant
You can find me at:
@olapsz

3. RetentionAcquisition Farewell
Today we’ll talk about:

4. 1.
Acquisition
How to make your team
bigger?

5. “
The executives (...) they first got the right
people on the bus (and the wrong people off
the bus) and then figured out where to drive it.
Jim Collins, “Good to Great”

6. ● Start with “why”
○ Why do you want to make your team bigger?
○ What you can achive?
■ Be more productive
■ Move your company forward
■ Don’t lose your vision and goals
Let’s start with some questions:

7. ● Who should join your team?
○ Define who is necessary
○ Define who is unnecessary
○ Divide it into steps - don’t hire at once
○ “Fire fast, hire slow”
Let’s start with some questions:

8. ● Present your company values
○ What is your unfair adventage?
○ Why someone should join your team?
● Talk about your company culture
○ Present your product
○ Show your team
○ Let others know about your success (even these
small ones)
Methods

9. ● Do inbound marketing
○ use LinkedIn/Golden Line/ StackOverflow
○ social media
○ blog, blog, blog!
● Be available offline
○ tech events, job fairs,
○ give talks, be present
○ share you knowledge
Methods

10. ● Invest in company branding
■ Does your business need it?
■ It’s a long-term investment
■ Be consistent with your goals and values
■ Build the trust
Methods

11. ● Benefits
■ Money is important, but not the most important
■ People with passion need constant motivation
■ Small team - huge opportunity:
● be who you want to be
● no ceiling effect
● everyone learns from experience
Methods

12. Methods
● Your website matters
○ Design the career tab in a friendly way
○ Inform about you values
● Win Candidate Experience
○ Be fair and respectful
○ Respone quickly
○ Provide feedback

13. 2.
Retention
How to make your team
stable?

14. “
Talented people who continue to develop skills
and increase their value to your organization
and to your customers are your most important
resource. Tom O'Leary

15. ● Implement the company values
○ The more fair the rules are, the easier to cope with them
○ Don’t forget about raises, contracts and other
documents
● Involve employees in important decision making
● Organize one-on-one evaluation meetings
○ Always be prepared for the meeting
How to make your team stable?

16. ● Don’t be the “founders only”
○ 98% for business, but there are still 2% for other
stuff
○ Help them to maintain good work-life balance
○ Create a community
■ Events, meetings, offline parties
How to make your team stable?

17. ● Give feedback
○ And ask for feedback to you and the company
■ Create a space for coming up with ideas
○ Trello can be helpful here
■ Never give unfulfilled promises
How to make your team stable?

18. 3.
Farewell
How to say goodbye?

19. How to say goodbye?
■ Prepare a retrospective
■ Organize one-on-one meetings, exit interviews
■ Get feedback
■ Try to keep it positive

20. Let’s review the main ideas
Be Quick Forget About a
Huge Budget
Cultivate
Company Values
Always Be Learing Move Fast,
Break Things
Personal &
Company Branding
Are Important

21. Thanks!
Any questions?
You can find me at:
@olapsz
aleksandra.pszczola@gmail.com