A & I Sauces LLC manufactures a unique line of salsa and pepper butter products that combine sweet and spicy flavors. The company seeks $600,000 in financing to expand inventory, marketing, product development, salaries, and operations to reach a wider customer base. Founded in 2004, A & I Sauces has grown to 5 employees and contracts with major distributors to sell its products through grocery store chains across the US, with projected revenues of $2.2 million in 2009 and growing to $9 million by 2012.

1. A & I Sauces LLC
Solution Management:
CEO: Angela L. Lehart
CVO: Jeff A. Lehart
CFO: Mary Ortega
COO: Dr. Richard McCartney
CSO: Dr. Michael Mack
Industry: Consumer Goods
Number of Employees:
5
Financing Sought:
$600,000
Use of Funds: Inventory, marketing, product development,
Salary, operations, new and expanding customer base.
Mission: Our products in every cupboard in America.
Business Description: A & I Sauces manufactures a unique line of products
that are unlike any presently on the market. Our use of the sweet and heat
trend in our products is a first in our industry.
Company Background: A & I Sauces was formed in 2004 on a successful
kitchen experiment with salsa for a family member.
Products: Hillbillie Salsa and Hobo Pepper Butter uses the sweet, heat
combination that is unlike any other corporate brand products that are
presently on the market. Gives consumers a choice for something different
than the present brands. Our products can be used in more ways than a chip
dip since the texture is also unique, more like a relish. The more ways our
product can be used the more we sell.
Technologies: A & I Sauces recipes are all guarded by trademark secret and
our logo is copyrighted protecting ourselves from anyone copying our
products.

2. Markets: The food industry has approximately 500,000 outlets that sell
food products in the United States alone. Americans spend one trillion
dollars per year on food products which is 10% of their disposable income.
The salsa and mustard market combined is almost a billion dollar business
alone. A & I Sauces has entered the market via grocery chains and
distributors who carry these products to these chains.
Revenue Model 1: Sell directly to supermarket chains.
Pros: Mass amount of product with mass amount of capital
Cons: Setting up a distribution channel
Revenue Model 2: Sell to distribution companies
Pros: Shipping channel already in place
Cons: Selling product to them at lower price so not to make product too
expensive for consumer
Revenue Model 3: Sell on home shopping networks
Pros: Lots of exposure and lots of possible revenue
Cons: Doesn’t provide a steady stream of income
Revenue Model 4: Sell on the internet
Pros: Can sell directly to consumers anywhere in the country
Cons: Cost of shipping
Distribution Channels: This is not a problem since we are under contract
with two of the biggest distributors in the United States.
Competition: Tostitos, Pace, Ortega and Emeril’s to name a few. These are
everyday household salsa companies but none of them use our unique blend
of sweetness to offset the heat of the product.
Financial Projections:
Year 2009 2010 2011 2012
Revenue $2,200,00 $4,000,00 $6,500,00 $9,000,000
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Operating Income $880,000 $1,600,00 $2,600,00 $3,600,000
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