2. Abby
Brooke
Rebecca
An

3. Poise PR specializes in personalizedquality service.
We pride ourselves in taking the time to get to know our
clients, as well as their wantsand needs.
Our ambition is to determine the best and most creative ways
to market our clientsin their respective fields.
Our teamstrives to drawin only good publicity fromthe
media.

4. Annie Le
September 8, 2009
 Yale Student
 Body found in
basement lab of
Amisted Street
Building
Young Jeezy
 Jay Jenkins
 USDA
 Boyz n da Hood
Southern Rapper

5. Pusha’ T
 Terrance Thronton
 Clipse
 Virginia Beach
 9/12/2010 signed with
Kanye West

6. In June, 2010, Young Jeezy releases mixtape Trapor Die
2
Mixtape features rapper Pusha’ T
Track #9 includes guest Pusha’ T lyrics comparing
Annie Le’s body to drugmoney
No apology has been made by either of the rappers
 “Stuffing dead prezzies in the wall like the Yale Bitch”

7. Trapor Die2 Mixtape
Pusha’ T

9. To persuade Annie’s parents to refrain fromtaking legal
action against Young Jeezy
1) Accept personal apology
2) We want themto change their negative views about Young
Jeezy

10. To repair Young Jeezy’s reputation
1) To persuade audiences to accept publicapology
2) To gainback respect fromthose offended

11. Parents/Relatives of Annie Le
Fiancé of Annie Le
Friends of Annie Le
Music Industry Professionals
Fans of The Rappers
General Public

12. Press Conference
News stations
Appearances on talk shows
Larry King, Jay Leno, Oprah, Monique
Reparations
Young Jeezy to offer a monetary settlement outside
of court

13. Apologize via Social Media and at upcoming shows
Apologize for being insensitive
Take the record off of the album
Take complete responsibility
Concert in New York
Collaborate withBET or MTV
All proceeds go towards “I Have a Dream” Foundation

14. Social Media Monitoring
Parents acceptance of apology
Reparations receivedby November 1