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Companies like Zoom and Slack have proven that creating product-led organizations can lead to massive growth. How can your teams operationalize a product-led approach? In this webinar for product and engineering teams, GLIDR’s Head of Product, Jonathan Wylie, and Pendo’s Founder & Chief Evangelist, Eric Boduch, will show you how to use continuous discovery to place the product experience at the center of your business and maintain zero distance from your customers. Watch the recording here: https://youtu.be/g81ueXZuX0s
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Companies like Zoom and Slack have proven that creating product-led organizations can lead to massive growth. How can your teams operationalize a product-led approach? In this webinar for product and engineering teams, GLIDR’s Head of Product, Jonathan Wylie, and Pendo’s Founder & Chief Evangelist, Eric Boduch, will show you how to use continuous discovery to place the product experience at the center of your business and maintain zero distance from your customers. Watch the recording here: https://youtu.be/g81ueXZuX0s
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Discovery is an iterative process of reducing uncertainty. It's an essential part of how we do Product Development; routinely involving our customers in the act of deciding what we build, before we build it. Without discovery we increase the risk of building solutions that our customer won’t want, use or value. With discovery we maximise our chances of investing in ideas that are likely to succeed.
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PT Toronto #26: Mitchell Gillespie (Director of Product Management at Wave HQ) shares his talk “Qualitative Intelligence: The art of qualitative data turned powerful insight." Intelligence is defined as "the ability to acquire and apply knowledge." When it comes to leveraging qualitative insight the difficult and consistent fallacy of any person acting as the Voice of the Customer is a struggle to successfully "acquire" and "apply" without hours of tedious, painful, and isolated effort. Every audience member will leave the talk understanding how to assess/score their organization's ability to acquire and apply qualitative insight by reflecting on 4 critical dimensions (with recommended approaches): 1. People & Teams Is your cross-functional organization participating in building qualitative insight? 2. Strategic Frameworks Is your cross-functional organization using appropriate strategic frames of thinking to parse and isolate qualitative insight? 3. Automation & Facilitation Is your cross-functional organization facilitating people's ability to easily capture, analyze, and share insight? 4. Tooling Is your cross-functional organization using the appropriate tools to empower everyone in the company? (e.g. NomNom Insights) Throughout this discussion Mitch will highlight his ideological belief in the power of qualitative insight, some hypotheses being experimented at Wave, and some examples of success he's experienced. Also, if you haven't caught on already, you'll also leave with the appreciation of how building qualitative intelligence is a team sport. Product departments alone (incl. product design) could never achieve optimal results without the participation of many other cross-functional peers. Mitch is inspired by engaging with people who are passionate about making an impact in any shape or form. He believes internal optimism, grit, and resilience is critical to succeed in today's digital product industry. Currently, as the Director of Product Management at Wave, Mitch is responsible for supporting & sharpening the organization’s ability to deeply empathize and collectively solve the needs of the brave small business owner. As the number of competitive entrants grows Wave (and the product group specifically) is acutely focused on optimizing the strengths and motivations of every employee as a competitive advantage. Mitch has taught numerous 10-week cohorts at BrainStation in product management because he thoroughly enjoys every light bulb moment observed. When Mitch is not raving about Wave, customer’s pains, or the role of product managers you will likely find him lost in the backcountry of Algonquin Park or some beautiful mountain range.
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PT Toronto #26: Mitchell Gillespie (Director of Product Management at Wave HQ) shares his talk “Qualitative Intelligence: The art of qualitative data turned powerful insight." Intelligence is defined as "the ability to acquire and apply knowledge." When it comes to leveraging qualitative insight the difficult and consistent fallacy of any person acting as the Voice of the Customer is a struggle to successfully "acquire" and "apply" without hours of tedious, painful, and isolated effort. Every audience member will leave the talk understanding how to assess/score their organization's ability to acquire and apply qualitative insight by reflecting on 4 critical dimensions (with recommended approaches): 1. People & Teams Is your cross-functional organization participating in building qualitative insight? 2. Strategic Frameworks Is your cross-functional organization using appropriate strategic frames of thinking to parse and isolate qualitative insight? 3. Automation & Facilitation Is your cross-functional organization facilitating people's ability to easily capture, analyze, and share insight? 4. Tooling Is your cross-functional organization using the appropriate tools to empower everyone in the company? (e.g. NomNom Insights) Throughout this discussion Mitch will highlight his ideological belief in the power of qualitative insight, some hypotheses being experimented at Wave, and some examples of success he's experienced. Also, if you haven't caught on already, you'll also leave with the appreciation of how building qualitative intelligence is a team sport. Product departments alone (incl. product design) could never achieve optimal results without the participation of many other cross-functional peers. Mitch is inspired by engaging with people who are passionate about making an impact in any shape or form. He believes internal optimism, grit, and resilience is critical to succeed in today's digital product industry. Currently, as the Director of Product Management at Wave, Mitch is responsible for supporting & sharpening the organization’s ability to deeply empathize and collectively solve the needs of the brave small business owner. As the number of competitive entrants grows Wave (and the product group specifically) is acutely focused on optimizing the strengths and motivations of every employee as a competitive advantage. Mitch has taught numerous 10-week cohorts at BrainStation in product management because he thoroughly enjoys every light bulb moment observed. When Mitch is not raving about Wave, customer’s pains, or the role of product managers you will likely find him lost in the backcountry of Algonquin Park or some beautiful mountain range.
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Important step in your crowdfunding campaign is identifying industry influencers
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Albin Bajramovic
campaign model canvas is simply a strategic management tool which allows you to describe, challenge and track all assumptions your making about your upcoming campaign.
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Influencers and thought leaders
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Campaign (business) model canvas slide share
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Competitive Analysis Research, Research, Research
2.
There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn and they make new and curious combinations. We keep on turning and making new combinations indefinitely; but they are the same old pieces of colored glass that have been in use through all the ages. ‐ Mark Twain
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On average, successful campaigns research between 30 and 50 previous campaigns
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What to look for (video) How was the product introduced? How quickly did you understand the product? Did you have to have prior knowledge to understand the product? At which point was call to action made? Was the product demonstrated? How much of the video was dedicated to project creators vs the product? How many key features were described? Did video address all your major concerns?
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What to look for (Campaign Page) How much of the page was dedicated to story/team vs product? How many pictures where used to complement the text? Did funding goal seem reasonable?
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What to look for (Rewards) Did rewards make sense and was the main product offered as a reward? Did rewards offer enough bang for the buck? How many reward tiers did campaign offer? Did campaign feature early bird rewards? What was most sought after reward and at which price level? Where there any exclusive rewards and did anybody claim them? How many rewards allowed donors to become part of the project?
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What to look for (Marketing) What advertising and public relation tactics were utilized? What kind of coverage did the campaign receive? – How was it presented? How many updates were made and at which frequency? What was the tone of those updates?
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Would you feel that you got a hookup if you donated to your campaign?
