1. Public Relations Chapter 1. Intro-Definition-History

4. Internal public  internal communication, employee relations ex: newsletter, memo, bulletin

5. External public; 8 roles of PR: 1. Media Relations 2. Marketing Public Relations 3. Corporate Communication 4. Corporate Social Responsibility 5. Community Relations 6. Crisis Management 7. PR & Branding 8. Costumer Relations

7. AM PM Travel AM PM often appear in the West Midlands, Staffordshire and bus industry media. They are one of the highest profile independent bus operators in the UK, helped by their forward-thinking marketing approach and media relations activity. In 2009 AM PM became one of the first bus operators to successfully launch a profile on social utility site, Facebook. The site is frequently used by AM PM to interact with customers, share photographs and give general business updates. The Facebookpage also includes Kang's 'Tales from Tyseley' blog - an informative, reflective and often sardonic update on the business. Kang's blog is widely read and hugely popular amongst AM PM's Facebook fans. [7] AM PM has recently relaunched their official website.

8. Corporate Advertising and Advertorial : Where organization use medium to put a cross a general message about itself, not its products (extol its efforts to be green or socially responsible)

9. Similiarity- L’Etang 1996b:15

10. PR HISTORY - Grunig & Hunt four Models