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Gastronomy in the case
 law of the EU Courts




    Alberto Alemanno - HEC Paris
• search
fortuitous
embedded
<safety as a sine qua non for
    the functioning of the
       internal market>
necessary
EU’s aim is ….
« well-being of its people »
shared
shared (twice)
contentious
experts vs layman advice
      regulatory humilty vs command&control

technocracy vs deliberate democracy
      real risks vs perceived risks
   human BCA vs CBA
               harm vs risk
   paternalism vs ‘nudges’
ongoing
as all of this is very
    well known
in the case law
Quid
γαστήρ

"stomach"
νόμος

"laws that govern"
how much of that in



   •?
prima facie
Ceci n’est pas de la gastronomie
The Classics
acting against commonly-accepted
         principles of gastronomy

               in defense of a
   vision of food that seem to deny the
      existence of notions of quality,
wholesomeness and origin of food products
yet
ready to engage with
« the EU displays a general tendency to
     enhance the quality of products
   within the framework of the common
  agricultural policy in order to promote
the reputation of those products through,
        inter alia, the use of GIs »
chers collègues,
ask your wives whether
     feta is generic
          or not
What about quality
considerations outside of
          GIs?
Alpha Trophos
Kakavetsos-Fragkopoulos
“A restrictive national measure may
     not be justified solely on the
    purported quality of a product
   unless that products has a PDO”
overall



limited role for gastronomy, and
gastronomy as such is even
 under threat
Market liberalisation efforts
          provide
  economic prosperity,
            and
life expectancy
technological progress
low food prices
not
greater consumption.
< lifestyle risk factors >



     leading causes of

       NCDs
NCDs, like heart attacks and
 strokes, cancers, diabetes and
   chronic respiratory disease
account for over 63% of deaths in
         the world today
Recognition of health impact
of risk factors on EU health




 as social and health determinants in the EU
Historically the EU has been regulating




as goods that had to circulate freely
now increasingly interested in reducing
         their consumption
To what extent the EU
may develop a lifestyle
   (health) policy?
health claims
food reformulation
not only legally controversial
legitimacy



Generally dismissed as nannying
         (paternalism)
effectiveness



To what extent lifestyle policy interventions
                   work?
design


 How to realistically expect that regulation
may require people to, or not to eat, certain
         foods and to do exercise
At a time in which international community
    legitimised regulatory action vis-à-vis
lifestyle choices, EU and MS countries are
 experimenting new forms of interventions
‘Libertarian
paternalism’
plain packaging
HOW THEY WILL SCORE UNDER EU LAW?
What will be left for




          ?
As usual, the final word
     will belong to
Food, gastronomy & more in Europe
Food, gastronomy & more in Europe

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Food, gastronomy & more in Europe