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5 trends that defines Logica’s consumer innovation initiative Albert Bengtson When the trends meet and the synergy between...
1. Consumer Unplugged Where is the closest stone-baked pizza place? We’re looking for a non-gluten and vegetarian restaura...
Consumer Behaviour <ul><li>Pref erences </li></ul>References Knowledge Position  Time Place Availability
2. Innovation of Ads…
Merchantainment
3. Social media gives:  Personified Preference Information
Relation and Judgement Ralph Lauren Big Pony Collection: Your girlfriends friends: “ I love the perfume!! I’m getting one ...
4.  Freemium & Unique Bundle
If Google had trains…
5. Augmented Reality
Augmented Reality Dating Armani suit 17999 SEK  Buy now Tiger shoes 4999 SEK Buy now Eric Svensson 36 years From Nacka Sin...
Augmented Commerce <ul><li>Consumer Unplugged </li></ul><ul><li>Merchantainment </li></ul><ul><li>Personified Preference I...
Albert Bengtson Web: www.logica.com/ecm Mob.tel.:  +46 (0) 767712956 E-mail:  [email_address] Blog:  www.connections.logic...
Customer driven innovation No.  Logica image slide library Customer Driven  Innovation Social media/networking Logica Live...
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Five trends that drives change today albert bengtson

Albert talks about mobility and consumer trends.

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Five trends that drives change today albert bengtson

  1. 1. 5 trends that defines Logica’s consumer innovation initiative Albert Bengtson When the trends meet and the synergy between them becomes greater than the effort to drive the trends a new inevitable paradigm shift will occur. Today we call that: The Augmented Commerce Experience
  2. 2. 1. Consumer Unplugged Where is the closest stone-baked pizza place? We’re looking for a non-gluten and vegetarian restaurant Should I buy a MacBook pro or a MacBook Air?
  3. 3. Consumer Behaviour <ul><li>Pref erences </li></ul>References Knowledge Position Time Place Availability
  4. 4. 2. Innovation of Ads…
  5. 5. Merchantainment
  6. 6. 3. Social media gives: Personified Preference Information
  7. 7. Relation and Judgement Ralph Lauren Big Pony Collection: Your girlfriends friends: “ I love the perfume!! I’m getting one for my boyfriend as well!  ” Other opinions…
  8. 8. 4. Freemium & Unique Bundle
  9. 9. If Google had trains…
  10. 10. 5. Augmented Reality
  11. 11. Augmented Reality Dating Armani suit 17999 SEK Buy now Tiger shoes 4999 SEK Buy now Eric Svensson 36 years From Nacka Single Add to friends Has 34 ex girlfriends Check up Yearly income: 1,4 million SEK Annoying mother comes to visit every Sunday Healthy Check up blood count
  12. 12. Augmented Commerce <ul><li>Consumer Unplugged </li></ul><ul><li>Merchantainment </li></ul><ul><li>Personified Preference Information </li></ul><ul><li>Freemium & Unique Bundle </li></ul><ul><li>Augmented Reality </li></ul><ul><li>The Augmented commerce experience </li></ul>
  13. 13. Albert Bengtson Web: www.logica.com/ecm Mob.tel.: +46 (0) 767712956 E-mail: [email_address] Blog: www.connections.logicalive.com/blogs/albert_bengtson SlideShare: http://www.slideshare.net/albert_bengtson Twitter: albert_bengtson Facebook: www.facebook.com/albert_bengtson LinkedIN: www.linkedin.com/in/albertbengtson
  14. 14. Customer driven innovation No. Logica image slide library Customer Driven Innovation Social media/networking Logica Live Trend analysis Round table sessions Future Scope Spark events Beehive sessions Innovation Scan <ul><li>Innovation workshops </li></ul><ul><li>Benefit management </li></ul><ul><li>Benchmark sessions </li></ul>Innovation Change management Stakeholder alignment Prototyping New solutions New products

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