A slide show presentation to follow up the Muzak pitch on why businesses in the new media should acknowledge and adopt Internet culture.

1. Develop as the Internet and Popular cultures do 1999 2010 Internet culture has its trends, and it is vital to acknowledge and develop with them to get and keep this culture on your side. Google has been an innovative and iconic leader in the new media. For the 30thanniversary of Pac-Man, Google changed their homepage to a customised Pac-Man game for the day, allowing surfers of the web to be “part of something historic.“ This adoption of internet and gaming culture is one of the many reasons that has allowed Google to be one of the most successful businesses in the new media. Image source: http://dudelol.com/DO-NOT-HOTLINK-IMAGES/How-Google-looked-in-1999-Back-when-I-was-at-college-I-was-writing-an-essay-on-how-to-search-for-things-on-the-internet-and-took-this-screenshot-of-Googles-homepage-the-title-clock-says-this-is-from-August-1999.png Image source: http://sfist.com/attachments/SFist_Brock/google-pacman-630.jpg Quote source: http://www.joystiq.com/2010/05/21/google-celebrates-pac-mans-30th-with-playable-logo/

2. Case Example: Lolcats Meme Definition: LOLcatsare image macros, made of humorous photos of cats with superimposed text written in a form of broken English known as lolspeak. This slump in popularity, beginning in January 2009, is testament to the transience of Internet humour. Though over the years that the Lolcat meme accumulated and receded in its popularity, other memes and sub-memes co-existed with it. There are points where memes become old or unfunny, and continuing attempts to push their popularity can be a shot in the foot for business. Therefore, adapting is absolutely necessary. Although Caturdayhas the first recorded interest in the lolcats meme, Cheezburger and Lolcat domains emerge and subsequently boom in popularity from April 2007 until October 2008. This demonstrates that though there may be a pre-existing market or domain, it can always be outdone. Definition source: http://knowyourmeme.com/memes/lolcats Image source: http://www.jimmyr.com/blog/Best_of_LOL_Cats_1_228_2007.php Graph source: http://knowyourmeme.com/memes/lolcats

3. Revenue models and compensation methods for Online Advertisement If your desire is to advertise through an online publisher with images or video, then there are various pricing models available. 99% of current advertising falls under three main models: 1. Cost-Per-Thousand/Cost-Per-Mille (CPM) – CPM is the oldest model of the three. Advertisers generate their ads and made payments for portals to display them as often as they could. Generated great revenue for portals such as Yahoo and AOL, and considered largely risk free. However, it does not guarantee effective performance of the advert, just exposure. 2. Cost-Per-Action (CPA) – CPA is the newest model, and considered to offer the best guarantee for advertisers using it. Payment by advertiser is only required when their ad has performed a specified action, such as a registration or information request. An advantage of this is that the clicks counted on the advertisement do not cost the advertiser money. However, the publisher is heavily reliant on the advertiser now to compel visitors into completing actions. 3. Cost-Per-Click (CPC) – CPC offers the happy-medium of the online pricing spectrum, and is considered a simple formula for both advertisers and publishers. With it, advertisers pay for each click on an ad, which forces them to generate adverts that will be relevant to interests of the publisher’s users. Likewise, it is up to the publisher to place the advertisements where they will be most effective, thus sharing the risk evenly between parties. The downside to the CPC model is that it is subject to click fraud, yet this has yet to show any signs of undermining the advertisement model. Source: http://infolific.com/technology/internet/sem/cpm-cpc-cpa/