This document discusses a longitudinal study of online role plays used in Australian higher education from 1990 to 2006. It found that 82% of role plays were reused with the same learning design rather than a different one. It also examines four case study online role plays in detail to analyze the various types and nuances of reuse by other teachers and universities. Based on these findings, the document considers whether learning designs should be purposefully created with this type of localized reuse in mind rather than assuming reuse will be by unknown teachers. It identifies factors that influence the reusability of learning objects and role plays.