Presentation to Texas Israel Chamber of Commerce

1. PR / SOCIAL MEDIA /
CONTENT STRATEGIES
DISCUSSION
Texas Israel Chamber of Commerce
April 11, 2012

2. ABOUT
• 30years - traditional tech PR and transitioning to social web /
content / new media
• Based in San Antonio, TX @Geekdom / desk in Tel Aviv @ TechLoft
• Works with Jeff Pulver on State of NOW -#140Conf
• Involved with Israel’s traditional tech sector for the last 18 years
• Involved in startup scene in Israel via speaking and advisory services

3. Life in three labs....
Tel Aviv
NYC / London / Tel Aviv,
etc. San Antonio

4. SAMPLE ISRAELI CLIENTS
SERVED
• Allot Communications - IPO
• AudioCodes - IPO
• CopperGate Communications - Acquired by Sigma Designs
• Dealtime - Acquired by Shopping.com Acquired by eBay
• Envara - Acquired by Intel
• http://www.alanweinkrantz.com/pages/clients

5. SXSW 2012:
Featuring Interviews with Israeli Startups
http://www.alanweinkrantz.com/israels-startup-economy-comes-to-life-at-sxsw

6. WHAT I’M LOOKING FOR...
• U.S. /
Israel clients who want to bring innovation to their
communications initiatives
• Examine what they are doing and what they could be doing with a
fresh look at the power of social media, content development and of
course, traditional PR

7. IDEAL MODEL
• Israelcompany with, or shifting to U.S. presence. Knows how to serve
a client from afar...
• Wants “coverage” or ability to do story telling and engage on the
social web
• Has
a budget of $6 - 8.5K per month to sustain for minimum of 6
months

8. WOULD LIKE TO...
• Connect with a VC fund a be part time story teller in residence for
portfolio companies
• Develop a Texas / Israel VC fund aligning the two states closer
• Get United to fly from Houston to Tel Aviv non-stop
• Bring more Israeli startups to Geekdom to incubate

9. OPEN TO...
• Engaging with Texas based companies
• New opportunities to be the voice of your company and help you
develop your narrative
• Help you be discovered, shared, and found

10. http://techcocktail.com/startups-how-to-get-press-2012-04

11. thank you
210.410.3075
alan@weinkrantz.com
www.alanweinkrantz.com
Twitter. Facebook. LinkedIn.
© Alan Weinkrantz And Company 2012 Above The Code ™