StoryStack - The Role of Narrative and Story Telling in Your Startup.
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You have your technology stack. But do you have your story stack? Learn about the five critical elements in building your StoryStack. Presented during New Orleans Entrepreneur Week - The Idea Village / New Orleans - March 26, 2014
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StoryStack - The Role of Narrative and Story Telling in Your Startup.
- 1. STORYSTACK The Role of Narrative and StoryTelling inYour Startup The IdeaVillage / New Orleans March 26, 2014
- 2. PRESENTATION ⢠Live on www.alanweinkrantz.com blog & Slideshare ⢠Ask questionsâŚ.Iâm not here to âlectureâŚâ ⢠Based on belief sets, principles, and experimentation ⢠Real world examples at the end
- 3. TODAY ⢠Learn about the role of narrative and story telling for your startup ⢠Take-away ďŹve steps you can apply through the end of 2014 ⢠Build a body of work that will contribute to your being discovered ⢠How it can help lead to media coverage ⢠Add a layer of value to your brand
- 5. ABOUT ⢠Tech PR / Branded Journalism ⢠30+ yearsâŚ. been through major shifts & cycles ⢠U.S. and Israel ⢠2nd time at IdeaVillage
- 12. Client Work 60% ! Mentoring /Volunteer 20% ! Branded Journalism 20% My MixâŚ.
- 13. YES, IâM ON⌠⢠Twitter ⢠Facebook ⢠LinkedIn ⢠Instagram ⢠SoundCloud ⢠YouTube
- 14. As story tellers you have the opportunity to add a massive layer of value to your startup
- 15. Whatâs Branded Journalism? The art of applying story telling and building narratives to support and reďŹect a brandâs valuesâŚ
- 16. Having a body of work separates your startup⌠all vying for attention
- 17. WHOâS HERE? ⢠Need 3 volunteers / 2 minutes each ⢠Whatâs your story? ⢠What makes you interesting? ⢠How do youâŚ.?
- 18. 50 years
- 19. The Four Coders
- 21. The Coders & StoryTellers of New Orleans
- 22. Rock & Jazz Music is code.
- 23. MENTORING â˘Speaking / Writing / Observing / Watching ⢠Geekdom - San Antonio ⢠TechLoft -Tel Aviv ⢠TechStars Cloud - San Antonio ⢠MexicanVC (500 Startups) - Mexico City ⢠Microsoft Azure -Tel Aviv
- 24. GOOD NEWS :) â˘Very low cost / no cost to create a start-up â˘Big Idea â˘Core team â˘Strong will â˘Servers / hosting
- 25. BAD NEWS :( â˘Someone in NewYork, Madrid, San Francisco, Singapore,Tel Aviv, Mumbai is thinking the same thing as you are :( â˘Hard to have a defensible position â˘Hard to protect your IP â˘Getting traction is tough
- 26. QUALITIESTHEN... â˘Strong Intellectual Property â˘Defensible technology â˘Strategic investors like Intel,AT&T, Cisco, Motorola â˘Traditionally,VC funded
- 27. QUALITIES NOW â˘No Intellectual property â˘Nothing really defensible â˘Strategic investors & partners - Friends, Family,Angels, 500 Startups, Google, Intel, etc. â˘Up until recently....No funding, or angel, micro, friends & family funding â˘Easy to run a virtual company... no real address, presence from a co- working space and an IP phone number
- 28. THE WORLD AS WE KNEW IT â˘Hardware â˘Software â˘Telecom â˘Security â˘Bio Sciences Go to School Go to College / University Summer Job Travel Go to Work
- 29. THE WORLD AS WE KNOW IT â˘Consumer Web â˘Mobile â˘SaaS â˘Subscription â˘eCommerce High School Start-Up GapYear Start-Up Year ofTravel College / University Start-Up Work Startup Quit Day Job Startup
- 30. The new tools of building your startup
- 33. WHY ⢠Builds a new type of defensible position ⢠Your body of work helps you deďŹne who you are ⢠Media can discover and cover you ⢠Can lead to new types of unexpected deal ďŹow
- 35. STORY ⢠Sets the stage for the heart and soul of your company ⢠Builds and expresses culture ⢠Attracts customers, partners, media, etc
- 36. VOICE ⢠Techie ⢠Businesslike ⢠Expert ⢠Fun ⢠Leader
- 37. NARRATIVE ⢠Connected events ⢠Gluing your story together ⢠Ties your channels together ⢠Helps you express, connect and engage with your ecosystem
- 38. ENGAGEMENT ⢠Lets you listen ⢠Give your customers / partners a voice ⢠Enables ampliďŹcation of your story ⢠Which can lead toâŚ.
- 39. DISCOVERY ⢠An act of faith ⢠People are searching for you ⢠Let them discover you ⢠Find others ⢠Get discovered, covered by media
- 40. content (curated, contributed, posts) socialcommenting writing Branding your startup with content adds a unique layer of value Your Startupâs Voice
- 41. BRANDED JOURNALISM EXAMPLESâŚ. ⢠News ⢠Content ⢠StoryTelling ⢠Media
- 54. WHATâSYOURVOICE ? ⢠Techie ⢠Fashion ⢠Sports ⢠Music ⢠Culture
- 55. EXECUTION⌠⢠Agree to some basic milestones ⢠Donât be afraid to write ⢠Donât publish until you feel comfortable doing so ⢠Build out an editorial calendar ⢠Share the responsibility with your co-founders
- 56. EXECUTION ⢠Decide on the outposts (channels) ⢠Allow 90 days to get the process going ⢠Use stock tools ⢠Your SmartPhone is a very powerful story telling platform
- 57. SUGGESTED READING ! ⢠www.adweek.com/topic/branded-content ⢠www.digiday.com ⢠www.battellemedia.com ⢠www.ragan.com ⢠all photos (except forThe Beatles, BB King, etc) by me.