2. About
⢠PR guy for 25 years
⢠Social Media for the last 4 years
⢠Blogger with.... 4 blogs
⢠Journalist.... columnist âExpress-Newsâ
3. static active
VS.
Web Site
Brochures
Press Releases
@work... @home...
4. @ work.....
some of our
OMG, weâre
beat
gonna customers are real
earnings
morons
estimates in Q3
tech support is
crap, the
oh
headed to Sugarâs
servers are down-
for lunch
again...
5. @ home...
I think the IT dept. at
chillinâ XYZ Corp is
downsizing us
on the lake
and getting next week..
loaded
Monday
is another
work day and I
hate my
boss!
6. The Social Web can link you personally
to your job and companyâs image
my social proďŹle my employer
8. Have policies in place
⢠Discretion and common sense is the rule
of law
⢠Understand and promote existing
policies - or develop them if you donât
have them in place
⢠OK to promote your company, as long as
itâs within compliance and messaging
9. During Work?
⢠Not interfere with work, unless itâs part
of your social media strategy
⢠No mentions of customer names,
partners, earnings, etc.
⢠No personal attacks on team members,
customers, competitors
10. Subject Matter Experts
⢠Should learn to join the conversation
⢠Develop a voice via the Social Web
⢠Tweet and bubble up
11. We restrict use...
⢠You canât control an iPhone or
BlackBerry
⢠Evenings and weekends are a potential
mineďŹeld