Presentation at Tel Aviv University - during TAU Innovation Conference - 10 principles of startup PR by Rackspace's Brand Ambassador to Israel, Alan Weinkrantz
2. TODAY...
•Presentation online @ www.alanweinkrantz.com / slideshare.com/
alanweinkrantz
•Share in real time on twitter @alanweinkrantz
•Sharing principles, methods, approaches... each company is different
•Practical tips, hints and actionable steps you can take and succeed in
2015 and beyond
3. ABOUT
•34 years - believe in the real power of PR
•San Antonio &Tel Aviv
•Involved with Israel’s traditional tech sector for the last 22 years
•Sponsored by Rackspace Startups Program - #BeHelpful
5. $24,000.00 in hosting / cloud / email credits +
I am sponsored by Rackspace Startup Program
$25,000.00 in strategic communications advisory services
19. PLAN....
•Post and write relevant content
so you can be a source to media
on your field of expertise
•Develop & publish infographics
you can share
•Follow a wish list of 20
journalists you think should
cover you
•Read and comment on relevant
articles without being self
promotional.
•Ask end user / beta customers if
you can refer to them to media
•Follow editorial calendars
•Create your own editorial
calendar
20. BEFORE JUNE 1
•Make a wish list of where you
belong
•business / tech / bloggers
•media appropriate to your
space
•analysts / influencers
appropriate to your space
•track competitors or
companies in your periphery
on news.google.com to see
who covers and writes about
them
•track competitors on Angel.co
21. PLAN FOR PR
•If you follow some of these basic
principles, you’ll be further
ahead.
•This process takes at least six
months to one year to really get
on a journalist’s radar and be
sticky - sometimes you can get
lucky
•Get everyone on your team to
make this part of their regimen
as it will make them aware of
the opportunities that await you
when you are ready.
•Bring up PR in your team
meetings in a “what if...” scenario.
Be Ready For PR SoYou Can Succeed
22. THIS HASTO BE…
•A team effort
•Sustainable. Start now…
•Listen. Listen. Listen. Always be in discovery mode.
•How can you help