2. Are You Looking for a Lifetime Guaranteed
Employment Contract?
Do you expect to retire with a pension and a gold watch?
3. • The average person changes jobs an average of
12 times during his or her career.
• 25% of workers 45 and older say they have
endured negative comments about their age in
the workplace.
• If you’re over 50, chances are the decision to
leave a job won’t be yours.
• More than half of older U.S. workers are
pushed out of longtime jobs before they
choose to retire, suffering financial damage
that is often irreversible.
• Only one in 10 ever again earns as much as
they did before their employment setback.
Doubtful
Say hello to “The Gig Economy”
Independent contractor – consultant – freelancer
Surviving in the Gig Economy is impossible without a personal brand.
5. Social Capital Developed through Social Media
Provides Value for You and Your Employer
• Social media is a key player in the job search
process today.
• 92% of companies are using social media for
hiring.
• Social media provides a platform to foster and
engage with a community of other people on a
huge scale (conversational currency).
• We do business with people we “know, like and
trust.”
• Positive employer branding and personal
branding benefits all.
6. Interest
Forecast
Close
• Website Traffic
• Community Building
• LinkedIn
• Facebook
• Twitter
• Content Downloads
• Demo Requests
Employee Social Media Advocates
Impact Top of the Sales Funnel Activity
8. Why do I need a personal brand?
To keep your current employment and to ensure future employment.
• How to build a Social-Ready personal brand.
Agenda
18. Burma Shave Short Story Strategy
ENGAGE Verse by the side of the road
Turn your Twitter
stream into a
storyline.
Inspirational pictures
Video
Presentation on SlideShare
19. Building a Social Engagement Mindset
LISTEN:
Understand what your
network is saying
PARTICIPATE: Engage, but don’t go straight into a sales pitch
CREATE: Content is King.
Be a resource – or find the resource
Networking
Pillars
Networking
Foundation
Cover Your
Network
TRUST
AUTHENTICITY
TRANSPARENCY
RESPONSIVENESS
Be Realistic: Meaningful relationships are not built overnight
Be Positive: View the process as an opportunity to help others
Be Prepared: Spend time thinking about what information and insight you can share
Be Proactive: Nurture and maintain your network
Social automation
can be hard on these
pillars.
20. TRUST
=
Rapport CredibilityX
Risk
Trust is the Real Currency in Social Capital
• Rapport: A sense of shared understanding.
• Credibility: Worthy of belief or confidence.
• Risk: Exposure to the chance of loss.
22. Building a Social-Ready Profile
Money
• Personal branding is not free. Be prepared to invest real money in yourself.
• The “free” versions of most social platforms are designed as a teaser. Full functionality is only made available with the paid version.
Time
• Preparing for, and engaging in social media conversations takes time.
• Not just time to learn how all the various social media sites and complementary applications work, but time to prepare the content to
distribute through those channels.
Training
• The term “digital native” is often used to describe individuals born after 1980, when social digital technologies came online. In other words,
social media and other digital technologies are supposed to come natural to them. Don’t believe it.
• Whether you are a digital native or digital immigrant (old-world settlers, who have lived in the analogue age and immigrated to
the digital world) using social media for business requires lifelong learning.
Strategy
• Create and govern your social media strategy as a component of your strategic personal branding plan.
• Make sure your social media strategy aligns with your corporate goals, objectives and mission statement. (If applicable)
Technology
• Have an open mind.
• Don’t be afraid to ask for help.
• Experiment and practice.
• Don’t give up.
Processes
• Have a systematic process for creating relevant and up-to-date content.
• Have a systematic process for delivering content to the right place at the right time through the right channel.
• Have an agile personal branding strategy to be ready for change.
23. Publish or Perish
"Publish or perish" is a phrase coined to
describe the pressure in academia to
rapidly and continually publish academic
work to sustain or further one's career.
LinkedIn Notifications
Do you feel like you are blogging for
your life?
Tweeting to save the family farm?
Writing, shooting photos and video,
and podcasting to demonstrate that
you are a “thought-leader,” “trusted
advisor,” “guru” and engaging
“growth hacker.”
24. Welcome to the Personal Branding
Arms Race
Trust =
Engagement
(feedback)
Communication Process
32. • https://www.fiverr.com/ (access to freelancers at reasonable rates)
• https://www.videoblocks.com/ (access to short video’s for creative work)
• https://www.magisto.com/ (video creation service)
• http://www.sparkol.com/ (whiteboard video creation application)
• http://explaindio.org/ (video creation application)
Other Helpful Tools
33. Wash – Rinse - Repeat
Have I
blogged
about it
before?
How long
ago?
Where did
I post it?
Update
material
and post.
What
news or
events are
timely?
Update and Repurpose