Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Hotel_sourcing_via_social_media_@dmelloalan
1. @DMelloAlan HPMF, Mar 15, ‘12
Hotel Sourcing With Social Media
How to use the new social media to your benefit
1
2. @DMelloAlan HPMF, Mar 15, ‘12
Hotels use social media
Hoteliers actually use social media & a lot of the points in this
presentation!
Hotel guests use social media
Hotel vendors use social media
Even you use social media
Just not for procurement
2
3. @DMelloAlan HPMF, Mar 15, ‘12
The internet – ‘Old’
The internet, our main connection to the larger world is old because
It is uni-dimensional
Lagging
Expensive
3
4. @DMelloAlan HPMF, Mar 15, ‘12
Social Media – ‘New’
Its an avatar of the internet, the youngest creation
Multi-dimensional
Instant
Free & fast
People love to share
4
5. @DMelloAlan HPMF, Mar 15, ‘12
Right mix of old & new
Social media ‘HAS’ to be used together with the Internet, because
A better perspective – producer & users
Honest – Too many voices to control
Evolving – Matches guests changing trends
A Surprise – Things combine with others to create new ideas
5
6. @DMelloAlan HPMF, Mar 15, ‘12
Where to start
Facebook
LinkedIn
Twitter
6
7. @DMelloAlan HPMF, Mar 15, ‘12
What to look for
Images
Guest comments
3rd party references
Numbers: Followers, shares, comments, references
Trends
7
8. @DMelloAlan HPMF, Mar 15, ‘12
Tryp Fitness Rooms – Via @HotelChatter
8
9. @DMelloAlan HPMF, Mar 15, ‘12
About Alan D’Mello
@DMelloAlan alandmello
Professional hotelier with specialist skills in hospitality communication &
business development.
Managed several landmark hotel magazines and launched 16 hotels, resorts
& restaurants.
Regular guest speaker on marketing at IHMCTAN Mumbai & hotel seminars.
Associate Director, Marketing & Communication, Daman Hospitality
Please read my detailed profile on Twitter & LinkedIn.
9
