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We Are Social's Digital Statshot 002 by We Are Social

We Are Social's Digital Statshot 002 by We Are Social

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We Are Social's Digital Statshot 002 by We Are Social

  1. 1. We Are Social http://wearesocial.sg • @wearesocialsg DIGITAL STATSHOT 002 SIMON KEMP • WE ARE SOCIAL • 03 NOVEMBER 2014 A COMPENDIUM OF GLOBAL DIGITAL STATISTICS we are social
  2. 2. We Are Social http://wearesocial.sg • @wearesocialsg ACTIVE INTERNET USERS TOTAL WORLD POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL ACCOUNTS GLOBAL DIGITAL STATISTICS 3.001 BILLION 1.639 BILLION 2.046 BILLION 3.614 BILLION 7.272 BILLION NOV 2014 PENETRATION: 50% NB: THIS STAT REFERS TO UNIQUE ACTIVE MOBILE USERS PENETRATION: 28% NB: THIS STAT REFERS TO ACTIVE ACCOUNTS, NOT UNIQUE USERS PENETRATION: 23% NB: THIS STAT REFERS TO ACTIVE ACCOUNTS, NOT UNIQUE USERS URBANISATION: 53% NB: THIS FIGURE IS FOR TOTAL POPULATION INCLUDING CHILDREN PENETRATION: 41% NB: THIS STAT IS BASED ON ACCESS VIA FIXED AND MOBILE CONNECTIONS • Sources: World Population Clock, InternetLiveStats, Facebook, Tencent, VKontakte, GSMA Intelligence
  3. 3. We Are Social http://wearesocial.sg • @wearesocialsg ACTIVE USERS BY SOCIAL PLATFORM NOV 2014 • Sources: latest company statements, correct as at 03 November 2014 BASED ON ACCOUNTS THAT LOGGED IN AT LEAST ONCE IN THE MOST RECENT 30-DAY REPORTING PERIOD, IN MILLIONS 1,350 ! 829 ! 645 ! 600 ! 438 ! 343 ! 300 ! 284 ! 230 ! 200 ! 200 ! 200 ! 186 ! 170 ! 157 ! 105 ! 100 ! FACEBOOK QQ QZONE WHATSAPP WECHAT GOOGLE+ SKYPE TWITTER TUMBLR FACEBOOK MESSENGER INSTAGRAM BAIDU TIEBA LINKEDIN LINE SINA WEIBO VIBER VKONTAKTE SOCIAL NETWORK MESSENGER / CHAT APP / VOIP
  4. 4. We Are Social http://wearesocial.sg • @wearesocialsg CHAT APPS: ACTIVE USER NUMBERS WHATSAPP WECHAT & WEIXIN 600 MILLION 438 MILLION FACEBOOK MESSENGER 200 MILLION LINE 170 MILLION VIBER 105 MILLION NOV 2014 • Sources: latest company statements, correct as at 03 November 2014 KAKAOTALK 50 MILLION BASED ON ACCOUNTS THAT LOGGED IN AT LEAST ONCE IN THE MOST RECENT 30-DAY REPORTING PERIOD, IN MILLIONS
  5. 5. We Are Social http://wearesocial.sg • @wearesocialsg GSMA INTELLIGENCE DATA ERICSSON MOBILITY REPORT DATA MOBILE: USERS vs. CONNECTIONS ACTIVE MOBILE CONNECTIONS WORLDWIDE UNIQUE ACTIVE MOBILE USERS WORLDWIDE ACTIVE MOBILE CONNECTIONS WORLDWIDE UNIQUE ACTIVE MOBILE USERS WORLDWIDE NOV 2014 • Sources: GSMA Intelligence, 03 November 2014; Ericsson Mobility Report, August 14 3.614 BILLION 7.267 BILLION 4.600 BILLION 6.800 BILLION
  6. 6. We Are Social http://wearesocial.sg • @wearesocialsg WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, HEINZ, AND LVMH. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG.
  7. 7. We Are Social http://wearesocial.sg • @wearesocialsg WE ARE SOCIAL SIMON KEMP, REGIONAL MANAGING PARTNER @WEARESOCIALSG SAYHELLO@WEARESOCIAL.SG +65 6423 1051 HTTP://WEARESOCIAL.SG

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