Fantastic tips and insight from Guy Kawasaki and Peg Fitzpatrick

1. @GuyKawasaki
and
@PegFitzpatrick
2

2. @GuyKawasaki
and
@PegFitzpatrick
3

3. @GuyKawasaki and @PegFitzpatrick
valuableBE
1

4. @GuyKawasaki and @PegFitzpatrick
• Inform, assist, or
entertain
Be valuable

5. @GuyKawasaki and @PegFitzpatrick
Inform

6. @GuyKawasaki and @PegFitzpatrick
Assist

7. @GuyKawasaki and @PegFitzpatrick
Entertain

8. @GuyKawasaki and @PegFitzpatrick
• Inform, assist, or
entertain
Be valuable
• Pass the re-share
test

9. @GuyKawasaki and @PegFitzpatrick
• Inform, assist, or
entertain
Be valuable
• Pass the re-share
test
• Embrace the NPR
model

10. @GuyKawasaki and @PegFitzpatrick
cleverBE
2

11. Be clever
@GuyKawasaki and @PegFitzpatrick
• Piggyback on
services (Alltop)

12. Be clever
@GuyKawasaki and @PegFitzpatrick
• Piggyback on
services (Alltop)
• Share what’s
already popular

13. Be clever
@GuyKawasaki and @PegFitzpatrick
• Piggyback on
services (Alltop)
• Share what’s
already popular
• Use Lists, Circles,
and Communities

14. @GuyKawasaki and @PegFitzpatrick
graciousBE
3

15. Be gracious
• Share other
people’s content
@GuyKawasaki and @PegFitzpatrick

16. Be gracious
• Share other
people’s content
@GuyKawasaki and @PegFitzpatrick
• Give thanks

17. Be gracious
• Share other
people’s content
@GuyKawasaki and @PegFitzpatrick
• Stay positive or
stay silent
• Give thanks

18. @GuyKawasaki and @PegFitzpatrick
organizedBE
4

19. @GuyKawasaki and @PegFitzpatrick
Be organized
• Use the right tools

20. Be organized
• Use the right tools
@GuyKawasaki and @PegFitzpatrick
• Create a calendar

21. Be organized
• Use the right tools
@GuyKawasaki and @PegFitzpatrick
• Create a calendar
• Be consistent

22. @GuyKawasaki and @PegFitzpatrick
dramaticBE
5

23. Be dramatic
• Add visuals to each
post
@GuyKawasaki and @PegFitzpatrick

24. Be dramatic
• Add visuals to each
post
@GuyKawasaki and @PegFitzpatrick
• Add text on top of
visuals

25. Be dramatic
• Add visuals to each
post
@GuyKawasaki and @PegFitzpatrick
• Add text on top of
visuals
• Add user-
generated content

26. @GuyKawasaki and @PegFitzpatrick
optimalBE
6

27. Be optimal
• Perfect your avatar
@GuyKawasaki and @PegFitzpatrick

28. Be optimal
• Perfect your avatar
@GuyKawasaki and @PegFitzpatrick
• Perfect your cover

29. Be optimal
• Perfect your avatar
@GuyKawasaki and @PegFitzpatrick
• Perfect your cover
• Use optimal visual
sizes
Twitter 1024 X
512 pixels
Instagram 640 x
640 pixels
Facebook 940 x
788 pixels
Pinterest 735 x
1102 pixels

30. Be optimal
• Perfect your avatar
@GuyKawasaki and @PegFitzpatrick
• Perfect your cover
• Use optimal visual
sizes
• Go native

31. @GuyKawasaki and @PegFitzpatrick
boldBE
7

32. Be bold
• Take a stand
@GuyKawasaki and @PegFitzpatrick

33. Be bold
• Take a stand
@GuyKawasaki and @PegFitzpatrick
• Show your passions

34. Be bold
• Take a stand
@GuyKawasaki and @PegFitzpatrick
• Show your passions
• Be topical and timely

35. @GuyKawasaki and @PegFitzpatrick
cluelessBE
Don’t
8

36. Don’t be clueless
• Don’t buy fans and
followers
@GuyKawasaki and @PegFitzpatrick

37. Don’t be clueless
• Don’t buy fans and
followers
@GuyKawasaki and @PegFitzpatrick
• Don’t ask for reshares

38. Don’t be clueless
• Don’t buy fans and
followers
@GuyKawasaki and @PegFitzpatrick
• Don’t ask for reshares
• Don’t abdicate to
agencies and interns

39. @GuyKawasaki and @PegFitzpatrick
activeBE
9

40. Be active
@GuyKawasaki and @PegFitzpatrick
• Try stuff

41. Be active
@GuyKawasaki and @PegFitzpatrick
• Try stuff
• Repeat your tweets

42. Be active
• Try stuff
@GuyKawasaki and @PegFitzpatrick
• Get on Pinterest
• Repeat your tweets

43. @GuyKawasaki and @PegFitzpatrick
curiousBE
10

44. Be curious
• Jump on new
platforms
@GuyKawasaki and @PegFitzpatrick

45. Be curious
@GuyKawasaki and @PegFitzpatrick
• Jump on new
platforms
• Watch what
others do

46. Be curious
@GuyKawasaki and @PegFitzpatrick
• Jump on new
platforms
• Watch what
others do
• Go Incognito

47. @GuyKawasaki
and
@PegFitzpatrick
48