Short presentation with Ward Haddaway Solicitors for the Charity Sector and Social enterprise, showcasing how they can use social media to build their on line presence and how to network effectively

1. Social Media
Not for Profit
&
Social Enterprise Sector
Tips, Tricks, Ideas & Results
Alan McGee Say Consultancy Ltd

2. 6 Social Media Pitfalls
That Charities may do!
1. Rush To Action without a Plan
2. Lack of any Objectives or
Measurement
3. No clear Content Guidelines
4. Failing To Engage your community
5. Having Limited Social Reach
6. Choosing the Wrong Tools & Tactics.

3. 5 Steps to Safeguarding
your Business with Social Media
1. Social Media Strategy
2. Social Media Policy
3. Prepare Legal guidelines
4. Have a Cyber Security Policy
5. Create Great Content.

4. Social Media Strategy
Do you have:
• Key Objectives
• Target audience
• Your Capacity
• Tools & tactics
• How to Measure
• How to Be Creative.

5. Social Media Policy
Reasons Why
• Business reputation
• Keeping clients happy
• Morale
• Boundaries
• Avoiding litigation
• Disciplinary action
Say Consultancy Ltd

6. How can we use them
• Involve your Community
• Make it Visual
• Make it audio
• Make it interactive
• Make it interesting
• Make it infectious
• Share it.

7. Top Tips for Social Media
• Develop a strategy
• Be patient
• Empower employees
• Listen & respond
• Use if for fundraising
• Explore different social media tools
• No age barriers
• Use it to deliver Great customer service.

8. 4 C’s of Social Media
Content Context Conversation Community =
Successful Social Media
Marketing
Say Consultancy Ltd

9. Content is King
• 41% of B2B companies have acquired a customer
through Facebook
• 57% of businesses have acquired a customer
through their company Blog
• Company websites with a Blog get 55% more
visitors
• Social media marketing costs 63% less than
traditional marketing.
Say Consultancy Ltd

10. Companies we have worked with to date:

11. Any ?
Say Consultancy Ltd