Social features are no longer nice to have. They are now a requirement for effectively getting work done.

3. Business tools
have different
requirements
than consumer
tools
Tools that enable
people to work
together towards
a common goal
"Enterprise Collaboration software enables people to create, discover and interact with
the content, colleagues and communities, that can help them get their jobs done."
Departments,
geographies,
interest groups,
customer forums
Working towards
a business
outcome

4. Platform:
Profiles, blogs,
wikis, etc.
Enterprise Social
Network #ESN
Enterprise LoB
software
Vertical
Industry Apps
Niche services:
Intranet
External
Community
Collaboration
Unified
Communications
SharePoint
Alternative/
Enhancement
File sharing, Ideation,
Note taking
Q&A, etc.
Consumer Hook
Ex: email

5. “Groupware”
First generation
collaboration tools in
the client:server era
- Thick clients
- Proprietary
“Facebook for the
Enterprise”
Standalone
collaboration platforms
and social networks
“Getting Work Done”
Integrated experiences
that aggregate events
from multiple enterprise
applications
“Purposeful
Collaboration”
Native social functions
within core business
applications and
processes
- Rise of consumer social
- Cloud: SaaS , PaaS , IaaS
- Mobile devices
5

6. Sharing
6

7. 7

8. Use Cases For Enterprise Social Networks
Status updates
Sharing links
Asking questions
8

10. But Something Is Missing
10

11. Sharing
Getting Work
Done
11

12. Integrate with existing business tools
12

13. Leverage existing corporate data
13

14. ERP
CRM
14

15. 15

16. Still Adoption Issues

17. Sharing
Getting Work
Done
Purposeful
Collaboration
17

18. Don’t just mimic
social networks
Improve business tools
and processes
18

19. Business Applications
Social Network
19

22. Marketing
Sales / CRM
Communications
social
Community / CX /
Support
Learning/
Development
Engineering
HR/HCM
Industry verticals
22

23. Business Mad Libs
We need to improve
business process x
_____________
so that we can achieve
desired business result y
________________
23

24. Sales / CRM
We need to
grow the sales pipeline
________________
so that we can
close more deals
________________
24

25. Engineering
We need to
reduce development times
________________
so that we can
get products to market quicker
_________________
25

26. Human Capital
Management
We need to
provide better onboarding
_______________
so that we can
have a better connected workforce
_________________
26

27. Customer Service
We need to
resolve issues faster
_____________
so that we can
have happier customers
________________
27

28. Customer Service
We need to
Listen to our customers
________________
so that we can
Build what they need
_______________
28

29. We need to
______________
so that we can
______________
29

30. 30

31. • Promote the outcomes
• Communicate with customers/
employees
• Gather feedback and refine
• Rewards and motiviation
Deliver
Discover
• Open communication enables
companies to learn what problem
customers/employees are having
• Idea can happen at any time
• Innovation Communities: Social
media, forums, IdeaJams, Ideation
tools
Design
• Discuss, vote and prioritize ideas
• Creating / editing / brainstorming / documenting
• Assigning tasks (find right people) and project
workflow
• Ensuring repeatable processes
31

32. HR
Marketing
Sales
Support
Engineering
Leadership
Payments
Shipping
Advertising
32

33. Sharing,
Transparency,
Discovery
Integration With
Enterprise Data
Influencing
Business
Results/Outcomes
33

34. - Collaboration (internal and external) is a critical
component of successful organizations
- “Social” features can be part of a stand-alone
platform, integrated with, or integrated into
enterprise software solutions/processes
- The processes can be function specific or cross
departmental boundaries
34

35. Thank You
Alan Lepofsky
alan.lepofsky@constellationr.com
Twitter: @AlanLepo
35

36. TM
© 2010 - 2014 Constellation Research, Inc. All rights reserved.
www.ConstellationR.com

37. Interactive
Ex: A threaded discussion
added to a CRM record
Links
Interaction
Ex: An embedded support
trouble ticket
Ex: Link to a news article
Ex: A Youtube video
displayed in a blog
Stand Alone
Embeddable
Access

39. 1
2
3
4