No straight lines introduction

NO
STRAIGHT
LINES:
making sense of our non-linear world

@alansmlxl | www.smlxtralarge.com

no straight lines introduction 2011

The story of Local Motors reinventing the automotive industry

alan moore | www.smlxtralarge.com | no straight lines introduction 2011

http://www.flickr.com/photos/10359714@N03/3056979962


what if…

we build the car of your
dreams?

it was green?

we made it in your town?

we listened

we did it?

Threadless Local Motors

Competition &
Community

The first community designed car, the designer who won the competition has his name on
every vehicle produced. He was motivated above and beyond money. Recognition from a
community of peers has more value.


Lessons


whole systems

Fundamentally changes
the relationship to supply
and demand by rethinking
and redesigning the
process from conception
to ﬁnal production

knowledge
Fundamentally changes the relationship to supply and demand

Distributed knowledge
network both
Hyperlocal & Superglobal


legal, innovation, community

Open Source &
Creative Commons
In one year 44,000 designs were submitted to Local Motors, and 3600 
innovators have shared their knowledge and insights. 


accelerated innovation with community

In one year 44,000
designs were submitted
to Local Motors, and
3600 innovators have
shared their knowledge
and insights.

velocity and cost

5X faster than traditional
methodologies, and with
more than 100X less
capital
From $200m development
costs to $1.5  


economics, people, regions

Micro-Factories Locally
which provide an engaged
experience for customers,
money flows into local
communities, local jobs
for local people. 

learning
C 

Constant Feedback loop

aka:
the learning organization


summary

The company: as a
community, as a media
platform. Competitions as
risk mitigation & innovation
accelerator, markets are
conversations, mutuality a
business strategy.

The democratisation of financial capital
http://smlxtralarge.com/2011/04/22/the-democratisation-of-financial-capital/

alan moore | www.smlxtralarge.com | incubate 2.0 2010


P2P and Crowd-funding
via Community Investments


Match-making and negotiation tools
for private investments


Professional
service investments

So what have
GrowVC
created in
their short
time on this
earth?

Over 6,000
registered members


approximately 1,400
startups


total investment
money approx
$20M USD
ﬁrst investments have happened, not yet published


the ﬁrst local network
started 12 weeks ago in
India, already 1,000
members and
cooperation with local
angel networks and VC’s

more local networks
are coming in Asia
(China chapter launched 2010),
America, and
Europe in this year

also the ﬁrst
language versions
are coming, Spanish
also in planning
phase.

Why do people want
to work with GrowVC?
Meet investment banker Tom from NY. He is
a highly paid investment banker, but he hates
his job. It leaves him unfulfilled and so
consequently wants to do something that has
more to do with a dream, than a condo.


Mobile
Money
?


2010, M-PESA transferring
close to 150m Euros per
day, a ﬁgure that would put
M-PESA transfer business
ahead of that run by
Western Union


No straight lines introduction

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