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Chapter 2:
       The Project Management and
     Information Technology Context


Information Technology
Project Management,
Fifth Edition
Learning Objectives
 Describe the systems view of project
  management and how it applies to information
  technology projects
 Understand organizations, including the four
  frames, organizational structures, and
  organizational culture
 Explain why stakeholder management and top
  management commitment are critical for a
  project’s success


2
         Information Technology Project Management, Fifth Edition, Copyright 2007
Learning Objectives (continued)
    Understand the concept of a project phase and
     the project life cycle and distinguish between
     project development and product development
    Discuss the unique attributes and diverse nature
     of information technology projects




3
            Information Technology Project Management, Fifth Edition, Copyright 2007
Projects Cannot Be Run in Isolation
    Projects must operate in a broad organizational
     environment
    Project managers need to use systems thinking
     Taking a holistic view of carrying out projects within the
       context of the organization
    Senior managers must make sure projects
     continue to support current business needs




4
             Information Technology Project Management, Fifth Edition, Copyright 2007
A Systems View of Project
Management
    A systems approach emerged in the 1950s to
     describe a more analytical approach to
     management and problem solving
    Three parts include:
     Systems philosophy: an overall model for thinking
      about things as systems
     Systems analysis: problem-solving approach
     Systems management: address business,
      technological, and organizational issues before making
      changes to systems


5
            Information Technology Project Management, Fifth Edition, Copyright 2007
Media Snapshot
    The Press Association Ltd, the largest news agency
     in the United Kingdom, hired a consulting firm to help
     turn things around after management noticed its
     profit margins were sliding
    The consultants suggested using a holistic view and
     a top-down strategy to make sure projects supported
     key business goals
    They also suggested releasing short-term results to
     accrue benefits on an incremental basis and
     reviewing projects on a regular basis to ensure
     strategic alignment
6
             Information Technology Project Management, Fifth Edition, Copyright 2007
Figure 2-1: Three Sphere Model for
Systems Management




7
      Information Technology Project Management, Fifth Edition, Copyright 2007
Understanding Organizations
    Structural frame:                          Human resources frame:
    Focuses on roles and                       Focuses on providing
    responsibilities,                          harmony between needs of
    coordination and control.                  the organization and needs
    Organization charts help                   of people.
    define this frame.


    Political frame:                           Symbolic frame: Focuses
    Assumes organizations                      on symbols and meanings
    are coalitions composed                    related to events. Culture
    of varied individuals and                  is important.
    interest groups. Conflict
    and power are key issues.


8
          Information Technology Project Management, Fifth Edition, Copyright 2007
What Went Wrong?
    Many enterprise resource planning (ERP) projects fail due to
    organizational issues, not technical issues. For example, Sobey’s
    Canadian grocery store chain abandoned its two-year, $90 million
    ERP system due to organizational problems.
    As Dalhousie University Associate Professor Sunny Marche states,
    “The problem of building an integrated system that can
    accommodate different people is a very serious challenge. You
    can’t divorce technology from the sociocultural issues. They have
    an equal role.” Sobey’s ERP system shut down for five days and
    employees were scrambling to stock potentially empty shelves in
    several stores for weeks. The system failure cost Sobey’s more
    than $90 million and caused shareholders to take an 82-cent after-
    tax hit per share.*
*Hoare, Eva. “Software hardships,” The Herald, Halifax, Nova Scotia (2001).

9
             Information Technology Project Management, Fifth Edition, Copyright 2007
Organizational Structures
 Three basic organization structures
  Functional: functional managers report to the CEO
  Project: program managers report to the CEO
  Matrix: middle ground between functional and project
   structures; personnel often report to two or more
   bosses; structure can be weak, balanced, or strong
   matrix




10
          Information Technology Project Management, Fifth Edition, Copyright 2007
Figure 2-2: Functional, Project, and
Matrix Organizational Structures




11
       Information Technology Project Management, Fifth Edition, Copyright 2007
Table 2-1: Organizational Structure
 Influences on Projects
     Project                                     Organizational Structure Type
     Characteristics
                             Functional                      Matrix                         Project
                                             Weak Matrix    Balanced       Strong
                                                             Matrix        Matrix
     Project manager’s      Little or none     Limited       Low to       Moderate       High to
     authority                                              Moderate       to high     almost total
     Percent of             Virtually none     0-25%         15-60%       50-95%        85-100%
     performing
     organization’s
     personnel assigned
     full-time to project
     work
     Who controls the        Functional       Functional     Mixed         Project          Project
     project budget           manager          manager                     manager          manager
     Project manager’s        Part-time       Part-time     Full-time      Full-time    Full-time
     role
     Common title for          Project         Project       Project       Project       Project
     project manager’s       Coordinator/    Coordinator/   Manager/      Manager/      Manager/
     role                   Project Leader     Project       Project      Program       Program
                                               Leader        Officer      Manager       Manager
     Project management   Part-time           Part-time     Part-time     Full-time     Full-time
     administrative staff
     PMBOK® Guide, 2000, 19, and PMBOK® Guide 2004, 28.
12
                 Information Technology Project Management, Fifth Edition, Copyright 2007
Organizational Culture
 Organizational culture is a set of shared
  assumptions, values, and behaviors that
  characterize the functioning of an organization
 Many experts believe the underlying causes of
  many companies’ problems are not the structure
  or staff, but the culture




13
         Information Technology Project Management, Fifth Edition, Copyright 2007
Ten Characteristics of
  Organizational Culture
      Member identity*                               Risk tolerance*
      Group emphasis*                                Reward criteria*
      People focus                                   Conflict tolerance*
      Unit integration*                              Means-ends
      Control                                         orientation
                                                      Open-systems focus*

 *Project work is most successful in an organizational
 culture where these items are strong/high and other
 items are balanced
14
 14
          Information Technology Project Management, Fifth Edition, Copyright 2007
Stakeholder Management
     Project managers must take time to identify,
      understand, and manage relationships with all
      project stakeholders
     Using the four frames of organizations can help
      meet stakeholder needs and expectations
     Senior executives/top management are very
      important stakeholders




15
             Information Technology Project Management, Fifth Edition, Copyright 2007
Best Practice
 IT governance addresses the authority and
  control for key IT activities in organizations,
  including IT infrastructure, IT use, and project
  management
 A lack of IT governance can be dangerous, as
  evidenced by three well-publicized IT project
  failures in Australia (Sydney Water’s customer
  relationship management system, the Royal
  Melbourne Institute of Technology’s academic
  management system, and One.Tel’s billing
  system)
16
         Information Technology Project Management, Fifth Edition, Copyright 2007
Need for Organizational Commitment to
 Information Technology (IT)
 If the organization has a negative attitude toward
  IT, it will be difficult for an IT project to succeed
 Having a Chief Information Officer (CIO) at a high
  level in the organization helps IT projects
 Assigning non-IT people to IT projects also
  encourages more commitment




17
          Information Technology Project Management, Fifth Edition, Copyright 2007
Need for Organizational Standards
 Standards and guidelines help project managers
  be more effective
 Senior management can encourage:
     The use of standard forms and software for project
      management
     The development and use of guidelines for writing
      project plans or providing status information
     The creation of a project management office or center
      of excellence



18
            Information Technology Project Management, Fifth Edition, Copyright 2007
Project Phases and the Project Life
 Cycle
 A project life cycle is a collection of project
     phases that defines:
     What work will be performed in each phase
     What deliverables will be produced and when
     Who is involved in each phase
     How management will control and approve work
      produced in each phase
 A deliverable is a product or service produced or
     provided as part of a project


19
            Information Technology Project Management, Fifth Edition, Copyright 2007
More on Project Phases
 In early phases of a project life cycle:
  Resource needs are usually lowest
  The level of uncertainty (risk) is highest
  Project stakeholders have the greatest opportunity to
    influence the project
 In middle phases of a project life cycle:
  The certainty of completing a project improves
  More resources are needed
 The final phase of a project life cycle focuses on:
  Ensuring that project requirements were met
  The sponsor approves completion of the project


20
          Information Technology Project Management, Fifth Edition, Copyright 2007
Figure 2-3: Phases of the Traditional
 Project Life Cycle




21
 21
      Information Technology Project Management, Fifth Edition, Copyright 2007
Product Life Cycles
 Products also have life cycles
 The Systems Development Life Cycle (SDLC) is a
  framework for describing the phases involved in
  developing and maintaining information systems
 Systems development projects can follow:
     Predictive life cycle: the scope of the project can be
      clearly articulated and the schedule and cost can be
      predicted
     Adaptive Software Development (ASD) life cycle:
      requirements cannot be clearly expressed, projects are
      mission driven and component based, using time-based
      cycles to meet target dates
22
             Information Technology Project Management, Fifth Edition, Copyright 2007
Predictive Life Cycle Models
 Waterfall model: has well-defined, linear stages
  of systems development and support
 Spiral model: shows that software is developed
  using an iterative or spiral approach rather than a
  linear approach
 Incremental build model: provides for progressive
  development of operational software
 Prototyping model: used for developing
  prototypes to clarify user requirements
 Rapid Application Development (RAD) model:
  used to produce systems quickly without
  sacrificing quality
23
         Information Technology Project Management, Fifth Edition, Copyright 2007
The Importance of Project Phases
 and Management Reviews
 A project should successfully pass through each
  of the project phases in order to continue on to
  the next
 Management reviews, also called phase exits or
  kill points, should occur after each phase to
  evaluate the project’s progress, likely success,
  and continued compatibility with organizational
  goals


24
         Information Technology Project Management, Fifth Edition, Copyright 2007
What Went Right?
"The real improvement that I saw was in our ability toin the words
of Thomas Edisonknow when to stop beating a dead horse.…
Edison's key to success was that he failed fairly often; but as he said,
he could recognize a dead horse before it started to smell...In
information technology we ride dead horsesfailing projectsa long
time before we give up. But what we are seeing now is that we are
able to get off them; able to reduce cost overrun and time overrun.
That's where the major impact came on the success rate.”*

Many organizations, like Huntington Bancshares, Inc., use an
executive steering committee to help keep projects on track.

*Cabanis, Jeannette, "'A Major Impact': The Standish Group's Jim Johnson On
Project Management and IT Project Success," PM Network, PMI, Sep.1998, p. 7


25
             Information Technology Project Management, Fifth Edition, Copyright 2007
The Context of IT Projects
 IT projects can be very diverse in terms of size,
  complexity, products produced, application area,
  and resource requirements
 IT project team members often have diverse
  backgrounds and skill sets
 IT projects use diverse technologies that change
  rapidly; even within one technology area, people
  must be highly specialized



26
         Information Technology Project Management, Fifth Edition, Copyright 2007
Chapter Summary
 Project managers need to take a systems
  approach when working on projects
 Organizations have four different frames:
  structural, human resources, political, and
  symbolic
 The structure and culture of an organization have
  strong implications for project managers
 Projects should successfully pass through each
  phase of the project life cycle
 Project managers need to consider several factors
  due to the unique context of information
  technology projects
27
         Information Technology Project Management, Fifth Edition, Copyright 2007

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Lecture 2

  • 1. Chapter 2: The Project Management and Information Technology Context Information Technology Project Management, Fifth Edition
  • 2. Learning Objectives  Describe the systems view of project management and how it applies to information technology projects  Understand organizations, including the four frames, organizational structures, and organizational culture  Explain why stakeholder management and top management commitment are critical for a project’s success 2 Information Technology Project Management, Fifth Edition, Copyright 2007
  • 3. Learning Objectives (continued) Understand the concept of a project phase and the project life cycle and distinguish between project development and product development Discuss the unique attributes and diverse nature of information technology projects 3 Information Technology Project Management, Fifth Edition, Copyright 2007
  • 4. Projects Cannot Be Run in Isolation Projects must operate in a broad organizational environment Project managers need to use systems thinking Taking a holistic view of carrying out projects within the context of the organization Senior managers must make sure projects continue to support current business needs 4 Information Technology Project Management, Fifth Edition, Copyright 2007
  • 5. A Systems View of Project Management A systems approach emerged in the 1950s to describe a more analytical approach to management and problem solving Three parts include: Systems philosophy: an overall model for thinking about things as systems Systems analysis: problem-solving approach Systems management: address business, technological, and organizational issues before making changes to systems 5 Information Technology Project Management, Fifth Edition, Copyright 2007
  • 6. Media Snapshot The Press Association Ltd, the largest news agency in the United Kingdom, hired a consulting firm to help turn things around after management noticed its profit margins were sliding The consultants suggested using a holistic view and a top-down strategy to make sure projects supported key business goals They also suggested releasing short-term results to accrue benefits on an incremental basis and reviewing projects on a regular basis to ensure strategic alignment 6 Information Technology Project Management, Fifth Edition, Copyright 2007
  • 7. Figure 2-1: Three Sphere Model for Systems Management 7 Information Technology Project Management, Fifth Edition, Copyright 2007
  • 8. Understanding Organizations Structural frame: Human resources frame: Focuses on roles and Focuses on providing responsibilities, harmony between needs of coordination and control. the organization and needs Organization charts help of people. define this frame. Political frame: Symbolic frame: Focuses Assumes organizations on symbols and meanings are coalitions composed related to events. Culture of varied individuals and is important. interest groups. Conflict and power are key issues. 8 Information Technology Project Management, Fifth Edition, Copyright 2007
  • 9. What Went Wrong? Many enterprise resource planning (ERP) projects fail due to organizational issues, not technical issues. For example, Sobey’s Canadian grocery store chain abandoned its two-year, $90 million ERP system due to organizational problems. As Dalhousie University Associate Professor Sunny Marche states, “The problem of building an integrated system that can accommodate different people is a very serious challenge. You can’t divorce technology from the sociocultural issues. They have an equal role.” Sobey’s ERP system shut down for five days and employees were scrambling to stock potentially empty shelves in several stores for weeks. The system failure cost Sobey’s more than $90 million and caused shareholders to take an 82-cent after- tax hit per share.* *Hoare, Eva. “Software hardships,” The Herald, Halifax, Nova Scotia (2001). 9 Information Technology Project Management, Fifth Edition, Copyright 2007
  • 10. Organizational Structures Three basic organization structures Functional: functional managers report to the CEO Project: program managers report to the CEO Matrix: middle ground between functional and project structures; personnel often report to two or more bosses; structure can be weak, balanced, or strong matrix 10 Information Technology Project Management, Fifth Edition, Copyright 2007
  • 11. Figure 2-2: Functional, Project, and Matrix Organizational Structures 11 Information Technology Project Management, Fifth Edition, Copyright 2007
  • 12. Table 2-1: Organizational Structure Influences on Projects Project Organizational Structure Type Characteristics Functional Matrix Project Weak Matrix Balanced Strong Matrix Matrix Project manager’s Little or none Limited Low to Moderate High to authority Moderate to high almost total Percent of Virtually none 0-25% 15-60% 50-95% 85-100% performing organization’s personnel assigned full-time to project work Who controls the Functional Functional Mixed Project Project project budget manager manager manager manager Project manager’s Part-time Part-time Full-time Full-time Full-time role Common title for Project Project Project Project Project project manager’s Coordinator/ Coordinator/ Manager/ Manager/ Manager/ role Project Leader Project Project Program Program Leader Officer Manager Manager Project management Part-time Part-time Part-time Full-time Full-time administrative staff PMBOK® Guide, 2000, 19, and PMBOK® Guide 2004, 28. 12 Information Technology Project Management, Fifth Edition, Copyright 2007
  • 13. Organizational Culture Organizational culture is a set of shared assumptions, values, and behaviors that characterize the functioning of an organization Many experts believe the underlying causes of many companies’ problems are not the structure or staff, but the culture 13 Information Technology Project Management, Fifth Edition, Copyright 2007
  • 14. Ten Characteristics of Organizational Culture Member identity* Risk tolerance* Group emphasis* Reward criteria* People focus Conflict tolerance* Unit integration* Means-ends Control orientation Open-systems focus* *Project work is most successful in an organizational culture where these items are strong/high and other items are balanced 14 14 Information Technology Project Management, Fifth Edition, Copyright 2007
  • 15. Stakeholder Management Project managers must take time to identify, understand, and manage relationships with all project stakeholders Using the four frames of organizations can help meet stakeholder needs and expectations Senior executives/top management are very important stakeholders 15 Information Technology Project Management, Fifth Edition, Copyright 2007
  • 16. Best Practice IT governance addresses the authority and control for key IT activities in organizations, including IT infrastructure, IT use, and project management A lack of IT governance can be dangerous, as evidenced by three well-publicized IT project failures in Australia (Sydney Water’s customer relationship management system, the Royal Melbourne Institute of Technology’s academic management system, and One.Tel’s billing system) 16 Information Technology Project Management, Fifth Edition, Copyright 2007
  • 17. Need for Organizational Commitment to Information Technology (IT) If the organization has a negative attitude toward IT, it will be difficult for an IT project to succeed Having a Chief Information Officer (CIO) at a high level in the organization helps IT projects Assigning non-IT people to IT projects also encourages more commitment 17 Information Technology Project Management, Fifth Edition, Copyright 2007
  • 18. Need for Organizational Standards Standards and guidelines help project managers be more effective Senior management can encourage: The use of standard forms and software for project management The development and use of guidelines for writing project plans or providing status information The creation of a project management office or center of excellence 18 Information Technology Project Management, Fifth Edition, Copyright 2007
  • 19. Project Phases and the Project Life Cycle A project life cycle is a collection of project phases that defines: What work will be performed in each phase What deliverables will be produced and when Who is involved in each phase How management will control and approve work produced in each phase A deliverable is a product or service produced or provided as part of a project 19 Information Technology Project Management, Fifth Edition, Copyright 2007
  • 20. More on Project Phases In early phases of a project life cycle: Resource needs are usually lowest The level of uncertainty (risk) is highest Project stakeholders have the greatest opportunity to influence the project In middle phases of a project life cycle: The certainty of completing a project improves More resources are needed The final phase of a project life cycle focuses on: Ensuring that project requirements were met The sponsor approves completion of the project 20 Information Technology Project Management, Fifth Edition, Copyright 2007
  • 21. Figure 2-3: Phases of the Traditional Project Life Cycle 21 21 Information Technology Project Management, Fifth Edition, Copyright 2007
  • 22. Product Life Cycles Products also have life cycles The Systems Development Life Cycle (SDLC) is a framework for describing the phases involved in developing and maintaining information systems Systems development projects can follow: Predictive life cycle: the scope of the project can be clearly articulated and the schedule and cost can be predicted Adaptive Software Development (ASD) life cycle: requirements cannot be clearly expressed, projects are mission driven and component based, using time-based cycles to meet target dates 22 Information Technology Project Management, Fifth Edition, Copyright 2007
  • 23. Predictive Life Cycle Models Waterfall model: has well-defined, linear stages of systems development and support Spiral model: shows that software is developed using an iterative or spiral approach rather than a linear approach Incremental build model: provides for progressive development of operational software Prototyping model: used for developing prototypes to clarify user requirements Rapid Application Development (RAD) model: used to produce systems quickly without sacrificing quality 23 Information Technology Project Management, Fifth Edition, Copyright 2007
  • 24. The Importance of Project Phases and Management Reviews A project should successfully pass through each of the project phases in order to continue on to the next Management reviews, also called phase exits or kill points, should occur after each phase to evaluate the project’s progress, likely success, and continued compatibility with organizational goals 24 Information Technology Project Management, Fifth Edition, Copyright 2007
  • 25. What Went Right? "The real improvement that I saw was in our ability toin the words of Thomas Edisonknow when to stop beating a dead horse.… Edison's key to success was that he failed fairly often; but as he said, he could recognize a dead horse before it started to smell...In information technology we ride dead horsesfailing projectsa long time before we give up. But what we are seeing now is that we are able to get off them; able to reduce cost overrun and time overrun. That's where the major impact came on the success rate.”* Many organizations, like Huntington Bancshares, Inc., use an executive steering committee to help keep projects on track. *Cabanis, Jeannette, "'A Major Impact': The Standish Group's Jim Johnson On Project Management and IT Project Success," PM Network, PMI, Sep.1998, p. 7 25 Information Technology Project Management, Fifth Edition, Copyright 2007
  • 26. The Context of IT Projects IT projects can be very diverse in terms of size, complexity, products produced, application area, and resource requirements IT project team members often have diverse backgrounds and skill sets IT projects use diverse technologies that change rapidly; even within one technology area, people must be highly specialized 26 Information Technology Project Management, Fifth Edition, Copyright 2007
  • 27. Chapter Summary Project managers need to take a systems approach when working on projects Organizations have four different frames: structural, human resources, political, and symbolic The structure and culture of an organization have strong implications for project managers Projects should successfully pass through each phase of the project life cycle Project managers need to consider several factors due to the unique context of information technology projects 27 Information Technology Project Management, Fifth Edition, Copyright 2007