The perils and rewards of working on stuff that matters

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Alex Payne

Technologie

Work
Simple
Twitter
startup that never launched
information security stuff
campaign & non-proﬁt tools

Not exactly work
Programming Scala (O'Reilly, 2009)
10+ years of writing online
Emerging Languages Camp
speaking & teaching
investing & advising

“work on
stuﬀ that
matters
– Tim O'Reilly, 2009

Jurisprudence Economics

✖
Ethics Aesthetics

What happens
if I take on
something
like this?

“ Entrepreneurship is not cool,
it's not sexy, and it's totally
uncomfortable.

It's boring and grueling,
and that part is never part of the
movie.
– Eric Ries

Peril 1.
All the stuff that's hard
about doing anything,
plus the crazy thing
you're trying to do

Peril 2.
Incumbents
(as competitors or partners)

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The perils and rewards of working on stuff that matters

1. The perils and rewards of working on stuﬀ that matters Alex Payne Brooklyn Beta 2012

2. Work Simple Twitter startup that never launched information security stuff campaign & non-proﬁt tools Not exactly work Programming Scala (O'Reilly, 2009) 10+ years of writing online Emerging Languages Camp speaking & teaching investing & advising

3. “work on stuﬀ that matters – Tim O'Reilly, 2009

4. What matters?

5. Jurisprudence Economics ✖ Ethics Aesthetics

6. Stripe Nest GitHub Kickstarter Etsy …

7. What happens if I take on something like this?

8. Perils

9. “ Entrepreneurship is not cool, it's not sexy, and it's totally uncomfortable. It's boring and grueling, and that part is never part of the movie. – Eric Ries

10. Peril 1. All the stuff that's hard about doing anything, plus the crazy thing you're trying to do

11. Peril 2. Incumbents (as competitors or partners)

12. Peril 3. Naysayers

13. Peril 4. Investors

14. Rewards

15. Reward 1. Tangible impact

16. Reward 2. Recruiting is easier

17. Reward 3. Publicity comes naturally

18. Reward 4. Support ﬂows freely

19. The big caveat

20. Thank you. Questions?