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Finnair - the world's most tweeting airline
1. 1
I HAD A DREAM...
THE MOST TWEETING
AIRLINE IN THE WORLD.
I WANTED FINNAIR TO BECOME
2.
3. BACKGROUND
• The goal: to make Finnair the world’s most tweeting airline, ie
to have the largest proportion of employees among airlines representing Finnair in
a positive way on Twitter.
• Benefits to Finnair:
– Improved brand awareness
– Improved customer understanding
– Ability to participate in discussions that concern Finnair
– Crisis readiness
– Situational information (environmental disasters, political crises...)
– Larger digital footprint (the ripple effect)
– Positive stories about Finnair generated and shared
– Creating a counterforce to traditional media
– Improved social media skills
• Why should Finnair be the world’s most tweeting airline? Read more:
http://orgcomms.wordpress.com/2014/05/14/why-should-finnair-be-the-most-
tweeting-airline-in-the-world/3
4. IT REQUIRED A LOT OF TRAINING
Almost 200 Finnair employees trained during H1, including the executive board.
4
@arjasuominen
@pekkavau
@ernohilden
THIS IS OUR CEO AND HIS EXECUTIVE BOARD LEARNING.
5. 5
RESULTS
TO SHOW THAT WE INDEED WERE THE WORLD’S MOST TWEETING AIRLINE
WE ORGANISED AN EVENT ON JUNE 12, 2014