In order to communicate with and engage customers, we need to provide interesting content that will keep them coming back to our Fan page and, more importantly engaged with our content.

1. SOCIAL MEDIA PLAN (Facebook, LinkedIn, Twitter)
Facebook:
In order to communicate with and engage customers, we need to provide
interesting content that will keep them coming back to our Fan page and,
more importantly engaged with our content.
Our Facebook Fan page strategy is built on three important elements. We
will:
1.Develop an army of staff, board members, customers, suppliers and fan content
producers
2.Provide a variety of content that focuses on customers’ needs and interests
3.Analyze our results to determine what our Fans are interested in
To keep our prospective students and their parents engaged, we have
developed four different types of content:
By evaluating our Facebook Insights dashboard monthly, we will maximize the
effectiveness of our Fan page.
Interaction/Engagement:
1.Conduct a quarterly survey
2.Share photos, video and news stories and ask —What do we think?
3.Create a contest
4.Encourage testimonials from customers
5.Ask advice to improve our products and services
6.Ask our fans to vote
7.Introduce customers to others like them
8.Introduce new questions to bulletin boards
9.Ask for questions
40%
30%
25%
5%
Percent of content
Interaction/engagement
User Generated
Educational
Promotional

2. 10.Share issues and ask for advice
11.Use quizzes to test consumers knowledge
12.Create a monthly poll
User Generated Content—30%
1.Video interviews of staff
2.Video interviews of customers
3.Video interviews of administrators
4.Live video streaming at conferences, events and weekly meetings
5.Micro blogging about days activities
6.Photos from staff visits to customers and customer visits to headquarters
7.Staff sharing memories of company milestones
8.Suggestions for customers how they are using our products and services
9.Mini 2-3 minute video summary about our products and services
10.Post frequently asked questions
11.Share common issues and solutions
12.Suggestions
Educational—25%
1.History of our organization
2.Background on products and services
3.Feature current customers and vendors
4.Interviews to show how our product is made
5.Research our organization is doing
6.Awards we have received
7.Upcoming events
8.Identify political decisions affecting our industry
9.Link to relevant Twitter, YouTube, Flickr, Blogs in industry
10.Provide historical information about successful products
11.Introduce a series of Webinars or video chats:
 How to use our products/services
 Unique implementations of our products/services
12.Create “drip information Webinar series:”
 Five steps to ?????
 10 ways to get ??????
 7 techniques to ??????
Promotional—5%
So we have an opportunity to promote our organization and its perfectly acceptable to do so as
long as it’s 1) low key 2) entertaining/fun 3) infrequent. So we recommend committing no more
than 5 percent of our content to promotional information.
1.What makes our organization better
2.Promotional videos
3.Links to marketing materials (PDF, video, photos)

3. 4.Featured facts
5.Testimonials
6.Contests
7.Discuss conferences, events, meetings
Key Features :
 Publish more visual content.
 Create image-focused ads.
 Keep our copy short.
 Focus more on our evangelists.
 Create more compelling content.
 Integrate our Facebook and Pinterest strategies- Content shared through third-party
apps will begin to see greater visibility in our News Feed.
 Influence users to check-in
 Continue increasing likes of our page
 Page Optimization
 Connect e-mail marketing and Facebook marketing
Monitoring and Measurement:
Clickthrough Rate - By comparing the clicks of each post to one another, we can see if there's a
major outlier in the bunch. That can provide clearer insight into the kind of content that works
best for we on Facebook
Reach Growth - Facebook Insights shares information on both our total page Likes and the total
friends of our fans -- and by taking the sum of these two metrics, we get the total number of
people our Facebook page is reaching.
Apps to be used:
 Trackur & Facebook Insights

4. TWITTER:
Type of Communications:
1. Mahendra Trivedi, Dahryn Trivedi and Master Gopal
2. One-to-one customer resolution
3. Media channel: Connecting with journalists/editors
4. Professional networking
5. CSR: Cause, Foundation, etc.
6. Green initiatives
7. Brand ambassador/Mascot
8. Photo stream
9. Specific event run-up
10. Contests
11. Internal employee communication
12. Community Engagement
13. Direct sales or lead generation
14. How-to, Instructional, Tips
15. Promote blog, Facebook Brand Page, Website
Media: The Twitter channel will primarily be: Text | Audio | Photos | Video
Sample Examples of Tweet we shall use -
 Quotes from Guruji
 Things we didn’t know about ?
 Customer testimonials
 A funny thing happened at work today
 Tips for getting the best deals on________
 Ask a question every ________day, eg: What did we learn on our last holiday?
40%
30%
25%
5%
Percent of content
Interaction/engagement
User Generated
Educational
Promotional

5.  Organize weekly giveaways with quick tweet quizzes.
 Everything we need to know about ________ but were afraid to ask
 Work tips: How to get more from ________
 10 ways we can improve our ________
 What I learnt from this (Movie Star/Celebrity/Icon/Leader/Employee)
 Why I loved this (Movie/TVSeries/Book/Show/Performance)
 10 myths about our (Product/Service/Industry/Employees/CEO)
 7 most scary facts about ______ and how to overcome them
 Dos and don'ts of _____
Monitoring and Measurement:
Twellow.com, Tweepi.com
Hashtags:
#trivedieffect, #mahendratrivedi, #dahryntrivedi, #mastergopal, #MEP, #HMP, #DTPK
Twitter Marketing Tactics
Add highly visible “Follow me on Twitter” Buttons on the top right hand corner of all properties,
in emails, newsletters
Follow people in our category using Twellow.com & Tweepi.com
Send power Tweets that increase engagement using Twylah.com and using their power tweet
feature
Using Hashtags
Using @ : These tactics will be activities such as
 Answer questions people ask we on Twitter
 Ask questions of our Twitter followers
 Recognize people on Twitter who retweet our blog posts
Apps:
HootSuite, Trackur and Tweetreach (only for events)

6. LINKEDIN: Corporate Branding:
Type of channel:
1. Corporate Page
2. Founder of the Company
3. Corporate Newsletters, E-Mail Marketing, Product, etc.
4. One-to-one networking
5. Media channel: Product and Brand Building
6. Professional networking
7. CSR: Cause, Foundation, etc.
8. Green initiatives
9. Brand ambassador/Mascot
10. Specific event run-up
11. Internal employee communication
12. Community Engagement
13. Direct sales or lead generation/ Advertise (B2B projection)
14. How-to, Instructional, Tips
15. Promote blog, Facebook Brand Page, Website
16. Discussion Forums, Events and Answers and Groups( 4-5 groups maximum)
Staff
Path Developers and Voice, Networking, Profile Builders, Branding, Career
Postings, Answers, Discussion Forums, etc.
Management
- Speakers and Activators (Brand Speakers) Corporate Connections, Product, Brand
name, Technical analysis, Questions and groups,, Answers, Discussion Forums, etc.
Influencer
Guruji

7. Twitter Marketing Tactics :
 Add highly visible “Follow me on LinkedIn” Buttons on the top right hand corner of the
any online property, in emails, newsletters
 Brand awareness :
 Post useful updates once a day
 Articles from Influencers and Management once a week
 Be active in 3-5 LinkedIn groups consistently
 Use LinkedIn’s advanced search facility to locate useful business connections by name, company,
university, job title, geographic location.
 Response Management (Response to interactions, answers, discussions, mentions, etc)
 Profile views for lead generations and direct interactions
 Advertising
 Content Management -
20%
20%
20%
40%
Percent of content
Interaction/engagement
User Generated
Educational
Promotional