1. Job Description
II.
 Qualification : MBA (Marketing/Media Management)
 Experience : 5 Yrs
III.
1. Purpose of the Role
STATEMENT OF PURPOSE:
Asst. Manager – Brand & Communication – This position is responsible of handling 4 major
verticals for the brand. Banding (ATL + BTL+ Research and others), Digital Marketing, Internal
+ Sales force Comm. & CSR
i) What is it expected to accomplish?
• Monthly brochures and product promotions (consumer & salesforce)
• Digital Marketing activities and reporting/Social Media (APAC Level)
• Campaign maintenance (ATL+BTL)
• CSR Report
• Sales force promotion
• Agency coordination
• Budget Management
Essential job functions:
Judgement during the job is required both on scale of qualitative and quantitative.
Qualitative – Creative elements for brand, Agency management and campaign reasoning and guidelines
Quantitative – Budgeting, Reporting, Research, Digital Marketing and implementation, Alliances and
partnership deals, Sponsorships, others
ii) Periodical/ monthly/ yearly activities
1

2. • Monthly collaterals
• Media Planning (quarterly/annually)
• KRA analysis (quarterly)
• Monthly/quarterly/yearly budgeting and management
• Campaign planning and breaks (as per annual calendar)
• Digital marketing/Social Media execution and monthly/quarterly reporting
• Sales force campaign planning
iii) Key Responsibilities of job title
iv) Difficulties and challenges:
Mention the most complex difficult part of your job and the challenges you face-
a. Complex-
The position is responsible to be engaged with different verticals simultaneously as a
part of the ongoing job responsibilities.
b. Challenges-
Challenges in the job profile are very peculiar.
• Liaising with various agencies and vendors every day
• Tweaking budget on regular basis as direct selling as a part of its business works on
a weekly model
• Simultaneous campaign breaks for consumers and salesforce
• Parallel internal and external communication
• Others
List most important activities to least important
• Monthly Campaigns
• Monthly collaterals
• Digital Planning and execution
• Agency dependencies
2

3. • CSR updates and daily activities
• Sales force promotion
• Sponsorships
i) List time consuming responsibilities to least time consuming
ii) Monthly Campaigns
iii) Monthly collaterals
iv) Digital Planning and execution
v) BTL Plan and execution
vi) Agency dependencies
vii)CSR updates and daily activities
viii) Sales force promotion
2. Secondary job function
• Yearly budgeting
• Yearly calendar and collaterals
• Awards application and promotion
• Digital APAC budget and strategy modifications
• NGO Audit
3. Knowledge/ skill
• Multi-tasking
• Creative and Out-of-the-box thinking
• Budget and media planning
• Brief creation and flow diagram for partners
• Negotiations with partners and vendors
• Digital Marketing Acumen
3

4. • Understanding of Utility and business tools to minimize time to perform responsibilities (MS
OFFICE, DIGITAL ANALYSIS, TIMECHECK, etc.)
4. Personality
Multi- tasking capabilities with understanding of the priority in KRA has been very helpful to perform
multiple responsibilities successfully. I have been aggressive with respect to time lines and work
distribution and check-ups. Relationship development has helped me to sail through thin timelines and
responsibility check list
5. Interaction with other departments/ external agencies.
Department/ Agency / Other External (specify)
Internal Teams –
• Product – To plan campaigns/Internal/External Comm, product details, costs, specs, promotional
strategy, etc
• Promotion – to plan and strategize promotional offers and communication (collaterals/branding
pegs) for the internal Salesforce
• BTL execution – BTL plans and executions, strategy and co-ordination with regional teams
• Finance –registrations, payments, budget (monthly/quarterly/annually), Strategy meetings and
justifications, placements, Performance and expectation setting
• Sales – On ground and off ground activities, Co-ordination on events (Sales Force)/Consumer
activations, Road Shows, Sponsorships.
External Teams -
• Advertising – Campaign, Collateral brief and coordination, creative discussions, brief transfer,
monthly and quarterly performance analysis
• Digital – Strategy and execution, Social media strategy, ROI and spends (daily/weekly/monthly)
special offers, etc.
• BTL – Plan monthly/quarterly plans, budget and road map, co-ordination, vendor management,
execution and post analysis, promotions
• Printers – Printing collaterals for internal and external comm, payments, work distribution,
alliance for new requirements.
• PR – releases, interviews, media rounds, dossier, monthly and quarterly performance analysis
• Media Planning – Campaign planning (timelines), planning strategy, cost negotiations, etc
4

5. • Publication Houses and others for direct deals and promotions – direct deals and barter deals,
promotions, activations, etc
• NGOs – registered NGOs plan and execution, budgeting, on ground activations, promotions, etc
• Production Houses – monthly collaterals, videos for demo/events/ trade shows, etc.
• Photographers – shoots for monthly and quarterly collaterals, interviews, profiling, PR stories,
etc
• Model Co-coordinators – monthly shoots, product demos, events, etc
• Couriers and Transportation – coordination with regional teams monthly, dispatches, special
requirements for events, etc.
• Frequency (Daily / weekly/ Monthly / Yearly)
• All above mentioned requirements are daily and monthly as an ongoing process
6. Job Momentous
i) If you are absent on a particular day, can this job be handled by anybody else?
No, as the job responsibilities are on shared basis within the team, each member is
responsible for its responsibilities
ii) Is your Decision / Mistakes Reversible?
A few responsibilities are reversible, however most of the responsibilities are not, especially
responsibilities related to budgets, negotiations, creative execution, creative thought like product shoots,
layouts, POV, etc.
Hierarchy in the organization (showing your position in the chart)
5

6. 6
Director (Marketing)
Brand Head
Asst Manager
Asst Manager
Akul Singh (Asst. Manager)
Exective

7. 6
Director (Marketing)
Brand Head
Asst Manager
Asst Manager
Akul Singh (Asst. Manager)
Exective