describe/list Procter and Gamble\'s international involvement and its international product mix Solution Procter and Gamble is a company having an international presence. This company has such a wide presence that its has its presence from Europe to Asia. The company is diversified in its product nature and has almost multiplied its product. This is one of those companies that is involved in constant innovation and market penetration. The company decides on the type of product to be marketed before penetrating a particular market. The natural conditions, market conditions, political conditions, economical conditions, societal practices are all studied so that the right product is introduced to the right people. Take for example a hair spray is of no value where people cover their hair with turban or a scarf, but in those places a shampoo will be a good product chosen to market. So like wise P&G works on a strong marketing strategy using which it penetrates the market segment. It does not sell the same products in all the countries. Take for example Vicks is banned in USA but it is the top selling product in India. So the the international product mix depends on the place where it is marketed..