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Writing an E-Book: From Content to
Formatting to publication
with Linda Aksomitis, MV/Ted
Writing an E-Book
• Uses
• Free site give-aways to build audience &/or increase mailing lists
• Increase revenue with e-bo...
Most Popular: Reflowable
• Single column layout text and images move around to
adapt to the size of the display screen
• F...
Advantages of Reflowable
• Displays well on all screen sizes
• Widespread usage and popularity
• Cheap/fast to produce
• F...
Disadvantages of Reflowable
• Limited layout control
• No bullets, columns, headers, etc.
• Text based
• Images restricted...
Country-Specific Details
• Copyright registration (no official copyright registration
available in Sweden, Denmark, German...
ISBNs
• International Standard Book Identification Number
• https://www.isbn-international.org/ - the standard
internation...
Steps for Reflowable E-Books
• 6 Steps:
• Strip formatting
• Apply styles
• Insert / left align or center images
• Create ...
Editing
• In 2016 Amazon started cracking down on poorly edited and
formatted e-books
• Errors missed during the upload pr...
Removing Existing Formatting
• Remove all of the following:
• Page numbers
• Headers / footers
• Tables
• Columns
• Bullet...
Styles
• Styles are required to achieve uniform text formatting
• E-books not created using styles don’t display properly
...
Create a New Style
Centered Style Settings
Left-Aligned Style Settings
Indented Style Settings
Title Page
Spacing
• Maximum allowable blank lines in an e-book is 4
• Don’t use space bar to move down to start a new page –
instead...
Front Matter
• Dedication page
• Acknowledgements
• Author note or preface
• Foreword (by someone other than author)
• Int...
Back Matter
• Epilogue
• Afterward
• Glossary
• Bibliography or Suggested Reading
• Index
• List of illustrations / contri...
Images
• Images should be jpg (photos) or png (screen shots)
• Images must be compressed
• Resize images to 500 to 1000 px...
Table of Contents
• Cannot use a Word generated ToC for ebooks to be converted
to EPUB format
• To create a Table of Conte...
Royalties
• Amazon KDP (#1 ebook retailer) - 70% royalty on ebooks
priced between $2.99 and $9.99, and 35% royalty on book...
Exclusivity
• Amazon KDP Select exclusive program – same royalties but
more benefits
Aggregators / Distributors
• An aggregator/distributor distributes your ebook to online
retailers in their network for you...
Smashwords
• World’s largest distributor of indie published e-books
• Smashwords retains 15% of your royalty to pay expens...
Conversion
• Upload to bookseller/distributor for conversion
• Calibre, e-book management tool, can make 20 different
conv...
Distribution from Your Blog
• Create your own conversions and contract a service like Payhip
for delivery
• Let Amazon ful...
What You Need to Do!
• Decide: Purpose of ebook
• Select topic
• Write
• Format
• Upload
• Publish and sell!
Questions
• Thanks for spending this hour with me!
• If you have questions after this session, please:
• Find me during th...
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TBEX Europe 2016 - Ebook from Content to Formatting to Publication

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Slideshare presented by Linda Aksomitis at TBEX Europe in Stockholm, Sweden, in 2016. Also used at a TBEX workshop on e-publishing held in Manila, Philippines. Slideshow outlines the essential steps of independent ebook publishing.

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TBEX Europe 2016 - Ebook from Content to Formatting to Publication

  1. 1. Writing an E-Book: From Content to Formatting to publication with Linda Aksomitis, MV/Ted
  2. 2. Writing an E-Book • Uses • Free site give-aways to build audience &/or increase mailing lists • Increase revenue with e-book sales
  3. 3. Most Popular: Reflowable • Single column layout text and images move around to adapt to the size of the display screen • File formats include HTML, EPUB, AZW, MOBI
  4. 4. Advantages of Reflowable • Displays well on all screen sizes • Widespread usage and popularity • Cheap/fast to produce • Fast to update • Small file size (lower delivery costs on Amazon)
  5. 5. Disadvantages of Reflowable • Limited layout control • No bullets, columns, headers, etc. • Text based • Images restricted to centered or left-aligned
  6. 6. Country-Specific Details • Copyright registration (no official copyright registration available in Sweden, Denmark, Germany, United Kingdom; only required in U.S. by domestic publishers) • Mandatory deposit • CIP (Cataloguing in Publication) availability or PCIP
  7. 7. ISBNs • International Standard Book Identification Number • https://www.isbn-international.org/ - the standard internationally recognized number for selling books • Issued by country of publisher • Not required on Amazon or Barnes & Noble • Free-of-charge through distributors like Smashwords • Free in some countries (like Sweden, Canada)
  8. 8. Steps for Reflowable E-Books • 6 Steps: • Strip formatting • Apply styles • Insert / left align or center images • Create bookmarks • Link bookmarks to table of contents • Upload for conversion or convert to desired formats
  9. 9. Editing • In 2016 Amazon started cracking down on poorly edited and formatted e-books • Errors missed during the upload process, but flagged by buyers, will be subject to an editorial review • This from Amazon: • Note that “locations” below refers to the internal divisions of an ebook, not pages or chapters. While we are not able to disclose this specific formula, please be informed that an average sized novel with around 3000 locations will trigger the quality warning with 10-15 typos.
  10. 10. Removing Existing Formatting • Remove all of the following: • Page numbers • Headers / footers • Tables • Columns • Bulleted lists • Images that have been copied/pasted, including charts, graphs (each must be an image file inserted later) • Use free online tools to remove all Word formatting, e.g. http://txtformat.com/
  11. 11. Styles • Styles are required to achieve uniform text formatting • E-books not created using styles don’t display properly • Nonfiction e-books are typically left aligned, with a blank line between paragraphs • Fiction books are typically indented, with no blank lines between paragraphs • Images, chapter headings, titles pages, etc. are typically centered • All text and headings must be formatted using a Style
  12. 12. Create a New Style
  13. 13. Centered Style Settings
  14. 14. Left-Aligned Style Settings
  15. 15. Indented Style Settings
  16. 16. Title Page
  17. 17. Spacing • Maximum allowable blank lines in an e-book is 4 • Don’t use space bar to move down to start a new page – instead insert a controlled page break – CTRL + Enter key
  18. 18. Front Matter • Dedication page • Acknowledgements • Author note or preface • Foreword (by someone other than author) • Introduction • Prologue
  19. 19. Back Matter • Epilogue • Afterward • Glossary • Bibliography or Suggested Reading • Index • List of illustrations / contributors • Author biography • Online contact information / Marketing • Excerpts from other books
  20. 20. Images • Images should be jpg (photos) or png (screen shots) • Images must be compressed • Resize images to 500 to 1000 px wide • Insert images using toolbar command • Cover inserted by bookstore on delivery, not inserted
  21. 21. Table of Contents • Cannot use a Word generated ToC for ebooks to be converted to EPUB format • To create a Table of Contents • Highlight and apply a Heading Style to all chapter heads and other headings you want to appear in the final e-book • Name chapters: Chapter 1, Chapter 2, etc. (may add a second line with a descriptive subhead if you wish - but format Center Style) • Insert a page break after the title page • Type the ToC on the page – insert a page break when you’re finished • Bookmark each heading using Insert > Hyperlink • Associate ToC entries with bookmarks
  22. 22. Royalties • Amazon KDP (#1 ebook retailer) - 70% royalty on ebooks priced between $2.99 and $9.99, and 35% royalty on books higher or lower • Amazon delivery costs added to books in 70% range • Apple (#2 ebook retailer) - 70% (no delivery costs and no price restrictions) • Barnes & Noble (#3 ebook retailer) - 65% on ebooks priced between $2.99 and $9.99 and 40% on books higher or lower
  23. 23. Exclusivity • Amazon KDP Select exclusive program – same royalties but more benefits
  24. 24. Aggregators / Distributors • An aggregator/distributor distributes your ebook to online retailers in their network for you, charging you a percentage of each sale • Advantages • More access • Less time • Minimizes sales tracking • No minimum earnings threshold • Disadvantages • Aggregator/Distributor earns a percentage of each sale
  25. 25. Smashwords • World’s largest distributor of indie published e-books • Smashwords retains 15% of your royalty to pay expenses – if you give away ebooks in the Smashwords online store you don’t pay anything • http://www.smashwords.com
  26. 26. Conversion • Upload to bookseller/distributor for conversion • Calibre, e-book management tool, can make 20 different conversions • Smashwords, ensure you refer to Style Guide and follow requirements • http://www.smashwords.com/books/download/52/1/latest/0/0 /smashwords-style-guide.pdf • Check site for html guide
  27. 27. Distribution from Your Blog • Create your own conversions and contract a service like Payhip for delivery • Let Amazon fulfill orders – become an Amazon Associate to earn more • Let Smashwords distribute – become an affiliate to earn more • To give away – provide a coupon code and give away from Smashwords
  28. 28. What You Need to Do! • Decide: Purpose of ebook • Select topic • Write • Format • Upload • Publish and sell!
  29. 29. Questions • Thanks for spending this hour with me! • If you have questions after this session, please: • Find me during the conference • Find me online at http://aksomitis.com and http://guide2travel.ca – you’ll find links to the courses I teach • Email me directly at: aksomitis@gmail.com

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