The document provides an overview of the poultry farming sector in India. It discusses that India is the world's second largest egg producer and fifth largest meat producer. The poultry industry is growing at 8-10% annually for eggs and 12-15% for broiler chickens. It also outlines the major companies involved, exports, and challenges facing the industry like high feed costs and disease outbreaks. The sector employs over 1.5 million people and contributes Rs. 26,000 crore annually to the national income.

1. Poultry Farming
Presented By:
 Akshay Mane

2. Content
• Overview of the sector -
• Definition
• Scope and Strengths
• Constituents
• Per Capita Consumption and Production (india)
• Chicken Advantage
• Sector Size and Growth Rate
• Major Companies of Layer And Broiler
• Supply Chain and Value Addition
• Research and Development
• Export Performance and Revenue
• Issues and Challenges
• References and Conclusions

3. Definition and Overview of the sector
• Domestic birds(both layer and broiler) kept by human in a shed for
eggs they produce, their meat, their feathers.
Scope and Strengths
• Indian Poultry Industry is booming and emerging as the world's 2nd largest market.
• 3rd largest egg producer and 5th largest meat producer in india.
• Fast growing meat industry compared to others.
• Cheapest Source of animal protein which is affordable by masses.
• 75% of non vegetarian food(egg and meat) consumption in india.
• Creates employment in rural india.
• Cost of Production is less as compared to other Countries in the world.

4. White leg horn
Vod astronar
Plough mouth
assel
Giriraj
Vanraj
Kadaknath
SuvarndharaVencobb

5. Constituents
Layer Farming(Egg)
• Vencob 300-300/bird in a yr
• Vanraj 180/bird
• Girriraj-160/bird
• Kadaknath -150 to 160/bird
Broiler Farming(Chicken)
• Vencob 300-1.75kg to 2kg/bird in a
40 days
• Giriraj -2-2.5kg/bird in 105 days
• Vanraj-2-2.5kg/bird in 105 days
• Kadaknath-2-2.5kg/bird in 105
days

6. Per Capita Consumption
Eggs
Country Egg
India 57
China 348
USA 250
Meat
Country Meat(K.G)
India 3.8
Canada 34.8
USA 49

7. Per Capita Production(India)
• Egg Production
6700 cr/yr
Broiler Chicken:
50lakh ton /yr

8. Chicken Advantage
Nutritional Facts
ChickenSpecis Fat
%
Prote
in %
Calor
ies %
Beef 18 27 283
Pork 10 29 212
Salmon 11 27 216
Chicke
n
7 29 190
 High on cost effectivity
 Health wise is much safer
 Easy to cook
 Good for all age groups
 Adlib availability
 Readily available
 Remedy for many diseases….
 No religious Concerns
 Helpful in Solving Problems of Malnutrition in
rural india.

9. Sector Size and Growth Rate
Size of
the
Industry
Units with 5,000 to 50,000 birds per week cycle
are common in the poultry management
Geograp
hical
distribut
ion
Andhra Pradesh, Karnataka, Kerala, Tamilnadu
Output
per
annum
Per capita consumption of eggs is only 7.7 per annum
in rural areas compared with 17.8 per annum in urban
areas.
Percentag
e in world
market
India and positioned 2nd and 3rd largest in the world
poultry production.
Market
capitaliz
ation
Poultry industry contribute about Rs 26,000 crore to
the national income
Growth Rate
• The annual gowth rate is 8-10% in egg
and 12-15% in the broiler industry.
• Annual production:33 billion eggs 530
million broilers per year.
• Employment:1.5 million people.
• Per Capita Consumption: 57 egg and
3.8 kg chicken

10. Major Companies of Layer and Broiler.
Name
• Venkateswara Group, Pune
• Suguna Poultry Farms Ltd,
Coimbatore
• Pioneer Poultry Group, Coimbatore
• Godrej Agrovet Ltd, Mumbai
• Sky Lark group, North India
Turnover(2013-2014)
Rs 1,300 crore
Rs. 5480 crores.
1300 cr

11. Supply Chain

12. Primary Processing
Live Broiler Whole Chicken Skin On

13. Secondary Processing

14. Value AdditionBrand Pack Chicken
Sausages/Salami
Burgers/Nuggets

15. Supply Chain Of feed and day old chick

16. Research And Development
• Suguna Poultry Farms Ltd, Coimbatore:
1.Birds diet(nutritional feed), disease Management, and
overall health.
2.Effective Water Sanitation, temperature, ventilation,
Lighting and floor management.

17. Export Performance & revenue generation
 The country has exported 5,56,698.80 MT of Poultry
products to the world for the worth of Rs. 651.21
crores during the year 2014-15.
 Major Export Destinations (2014-15) : Oman,
Germany, Japan, Saudi Arabia and Indonesia.

18. Issues and Challenges
Water(in quality and quantity) and electricity is major concern in rural area.
Poultry welfare(banning the use of conventional cages)
High Cost of Feed(Corn and Soyabeans)
Disease outbreaks(Birdflue, Ranikhet)
Cold storage Problems.
Lack of awareness on effective animal nutrition and health practices
amongst farmers.
Per Capita Consumption of egg and meat should rise as per National
Institute of Nutrition.
Food Processing and Value addition should improve in undeveloped rural
area.

19. References
Scope: National Acadamy Agri of research Management.
Link: www.indianmirror.com/indiani-ndustries/poultry.html
Venkys.com, suguna.co.in., godrejagrotech.com, National Chicken Counsil,
Apeda.com
Poultry journal-Khadki (pune)
Nabard:-https://www.nabard.org/english/animal_layer2.aspx

20. Existing Market structure….

21. Improving Scenario….

22. Conclusions
With rise in the middle class and increased urbanisation, cost(contains rich source
of protein), targeted per-capita consumption, growth rate(both egg and broiler),
major population prefer to go for egg and chicken(as compare to other non-veg
food). Hence poultry industry is playing/ will play major role in the near furure.
Since our country is self dependent in poultry farming business and there
equipment's with less govt intervention and initiative of private enterprise this
industry requires support from veterinary health, poultry feed, financial sectors and
poultry processing sectors for better growth which directly and indirectly creates
more employment.

23. Thank You
Shukriya
Dhanywad