Product Presentation.

1. Instant Medicine Delivery App

2. Team
Akshay Yadav – Founder & COO
(35 years)
14 years of experience in Sales & Marketing across
Media.
Tata Infomedia Ltd, Radio City, Midday, Sify.com,
Ideacts Innovations
Kaizad Shroff – Founder & CEO
(36 years)
Over 19 years of Work Experience in Corporate, Retail
& Channel Sales & Operations in the filed of Media,
IT & Telecom industries across geographies.
Rediff.com, Midday, Ideacts Innovations

3. Mentors
Rudrajeet Desai
Founder & CEO – WorkApps Inc.
A serial Entrepreneur with 4 companies to his credit.
Rudrajeet has spent the last decade building
technology products that have pioneered their
categories. He is also the author of a ‘Bestseller’ on
Startups & Entrepreneurship –
Breaking Out and Making Big
Yuzdi N. Badhniwalla
Founder – The Digital Marketing Agency
An ISB. 20 years of experience in spearheading businesses
for giant companies like Rediff.com, Starcom Mediavest,
Mauj. Have founded 3 companies.
Maninder Gill
Co-Founder, Head-New Product
Development – Ideacts Innovations
Over 15 years of experience and specialist in Building
Technology products on various Tech Stacks

4. How it works?
Mobile App for Instant Doorstep Medicine Delivery
Customer Orders the
Medicine through the App
Inputs the Medicine
needed (1.5 lac
medicines listed)
Uploads a Photo
of the
Prescription
OR
Davakhaana Team
checks the
Prescription
Email is sent to the Chemist
Shop with the Order /
Prescription
Chemist sends the
Medicines through
their own delivery boy
User checks the
Medicine and Pays
Cash on Delivery
Chemist pays
Davakhaana 12% at
the end of the Month

5. Model
• Low Cost Operations
• Small Team – Outsourced Technology
• No Delivery Cost and Team
• Minimal Human Intervention
• 12% to 15% margin on Orders – More for Products like Diagnostic Tests, Homeopathy and Ayurveda
• Quickly scalable – Easy to add more categories
• High margins on Diagnostic Tests and Packages
• No Returns – No Cancellations – Customer is ready to wait

6. Current Status
Network of 30
Pharmacies
60 Pincodes
Serviced in Mumbai
10 Orders a
Day
Rs.525/-
Average Order Value 40% Repeat
Customers
0.5% Orders
Returned
• Market Launch in Jan 2016
• Bootstrapped by Founders
• Backend and App developed by Freelancer
• Live on Android – iOS in development
• Private Limited Incorporated
• Amount Invested = 15 Lakhs
• 2 Employees – 1 BD & 1 Pharmacist

7. Other Players
Players Davakhaana NetMeds 1mg Pharmeasy
Delivery Time Within 2 Hours 7 Days 3 Days 1 Day
Return Policy Can be returned anytime 7 Days – Only for wrong orders
At Delivery Time – Only for wrong
orders
Subject to Order
Availability All Products Only Listed Products Depends on stock Depends on stock
Trust Local Pharmacy Trust Low – Invisible Brand Low – Invisible Brand Low – Invisible Brand
Cancellation Can be cancelled anytime No Cancellation No Cancellation No Cancellation
Medicine Database 1.5 lacs Medicines Listed Limited Data Limited Data No Listing
Delivery Charges No cost to the company Courier Cost borne by company Own delivery team Own delivery team
Stocking Cost No cost to the company Cost borne by company No cost to the company No cost to the company
Cancellation Penalty No penalty to the company Cancellation cost borne by company Cancellation cost borne by company
Cancellation cost borne by
company

8. Next Steps
Product Enhancement
• Web Interface – iOS and Windows App
• Order will be sent to One Pharmacy and give time to accept. If not then passed to another in part of full.
• Electronic Payment Options – Cards, Net Banking, Mobile Wallets
• Reminders to Customers for Purchase
• Chat between Pharmacy and Backoffice
• App and Interface for Doctors and Clinics
Diagnostic Tests Post Hospitalization Equipment Homeopathy Ayurveda
Vision
One Stop Shop for all
Pharmacy & Medical
needs
In App Billing

9. Market Opportunity
Times of India (Dec 2015) – View Article
Times of India (Feb 2016) – View Article

10. Revenue Model
Chemist
Retail Partners Pay 12% Commission On The Value OF Orders
To Davakhaana
Davakhaana receives
Commission from various
Retail Partners
Diagnostic Tests Post Hospitalization Equipment Homeopathy Ayurveda

11. ASK
FY FY 16 – 17 FY 17 – 18
Salary 26,762,621 33,284,543
Rent 1,800,000 1,800,000
Servers 227,000 240,000
Miscellaneous 1,280,000 1,380,000
Marketing 2,720,000 3,890,000
Total Costs 32,789,621 40,594,543
Outlets (Avg for 12 months) 498 1000
Orders Per Month (Avg for 12 months) 6,668 69,072
Average Order Value 590 671
Gross Revenue 47,234,875 513,666,563
Net Revenue @ 12% 5,668,185 61,639,988
EBITDA - 27,121,436 21,045,445
• Total Capex Requirement = 50 lacs
• Operating losses till Profitability = 3 Cr
• Total Capital Raise = 3.5 Cr
• Total ASK = INR 3.5 Cr
Financials
38%
35%
7.70%
Budget Allocation
Talent
Product Dev.
Marketing

12. thank you…
Akshay Yadav
Founder & COO
+91-9892339989
akshay@davakhaana.com